Middle East and Africa Citrus Based Alcohol Market – Industry Trends and Forecast to 2029

Analyse et perspectives du marché des boissons alcoolisées à base d'agrumes au Moyen-Orient et en Afrique

Le marché des alcools à base d'agrumes devrait connaître une croissance significative au cours de la période de prévision de 2022 à 2029. Data Bridge Market Research analyse que le marché croît avec un TCAC de 3,7 % au cours de la période de prévision de 2022 à 2029 et devrait atteindre 479,58 millions USD d'ici 2029. Le principal facteur à l'origine de la croissance du marché des alcools à base d'agrumes est la tendance croissante des spiritueux artisanaux et l'adoption d'ingrédients rentables.

La demande et la popularité croissantes des spiritueux artisanaux et l'adoption d'ingrédients rentables constituent un moteur important pour le marché des alcools à base d'agrumes au Moyen-Orient et en Afrique. L'augmentation du revenu disponible stimule la consommation d'alcool, et la sensibilisation croissante des consommateurs aux bienfaits pour la santé des arômes d'agrumes devrait propulser la croissance du marché des alcools à base d'agrumes au Moyen-Orient et en Afrique.

Le rapport sur le marché des alcools à base d'agrumes fournit des détails sur la part de marché, les nouveaux développements et l'impact des acteurs du marché national et local, analyse les opportunités en termes de poches de revenus émergentes, de changements dans la réglementation du marché, d'approbations de produits, de décisions stratégiques, de lancements de produits, d'expansions géographiques et d'innovations technologiques sur le marché. Pour comprendre l'analyse et le scénario du marché, contactez-nous pour un briefing d'analyste, notre équipe vous aidera à créer une solution d'impact sur les revenus pour atteindre votre objectif souhaité.

Market Definition

The citrus based alcohols are produced mainly from citrus fruits such as lemon, lime, grapefruits, and orange. Due to its flavor and strong acidity, citrus has become an integral part of alcoholic drinks, including beer and spirits such as wine, rum, and gin, and is used to provide balance in cocktails. Likewise, citrus alcohol is used as a base and flavor-additive in alcohol production. The citrus based alcohol beverages inherit the nutritional profile of the citrus fruits from which they are produced, such as lemon, lime, orange, grapefruit, tangerine and others. Citrus fruits are rich in vitamin C which is a powerful antioxidant that protects cells from free radical damage, and play an important role in preventing conditions such as diabetes, cancer, neurological disease.

Craft spirits are majorly developed by using the fruit’s flavors infusion. The innovation that stems from craft spirits is otherwise unparalleled in the drinks industry. Craft products are viewed as more creative, nimble, and niche by the consumer with so much variety and artistry. This increasing growth of craft spirits helps the growth of citrus-based alcohol by incorporating citrus in their distillery products. In addition to the citrus fruits, the spirit is infused with various spices including cinnamon, vanilla, ginger, pepper, and others to improve the taste and aroma. This adoption of the ingredients and citrus fruits is both healthier and more cost-effective for the production of spirits.

Citrus Based Alcohol Market Dynamics

Drivers

• Growing trend of craft spirits and the adoption of cost-effective ingredients

As the drinks industry continues to expand and develop, the rise of craft spirits, among craft beers and ciders, cannot be ignored. From rum to gin, 'there's plenty in the way of craft spirits, both online and in-store – all of which embody something different. So much so that many prefer craft spirits to more traditionally commercial brands, which is also likely down to the consumer trend of buying locally from smaller distilleries and breweries. The rapid demand for premium quality craft spirits owing to changing cultural attitudes of the young and affluent population is a major contributor to the growth of the craft spirits market worldwide. Craft spirit consumers prefer products made using natural or organic flavors while small-scale distillers differentiate themselves with clean labels authentic handpicked ingredients such as spring water and non-GMO grains and unique flavor combinations. The most popular craft rum is spiced rum, infused with various spices including cinnamon, ginger, vanilla, nutmeg, and pepper. This adoption of the ingredients is healthier and cost-effective for the production of craft spirits.

• Rising disposable income boosts alcohol consumption

But nowadays alcohol became more affordable in the majority of countries, because of the rising disposable income of the people. The change in real income was greater than the change in the relative price of alcohol. This shows that the growth in real income was the main driver of affordability. The growth of alcohol is large for the age sector between 18 to 80. Especially amongst the youth. The increasing employment and rising disposable income coupled with the decreasing unemployment rates are driving the demand for alcohol. In the modern world, everywhere people need alcohol to enjoy their days and night for their vacations, party, and also leisure time. Increasing IT sectors and people trying to become more social among colleagues. This socialization mostly needs alcohol. In order to ease this, alcohol is not only available in liquor shops or stores, high-end hotels, and restaurants are keen to bring craft spirit into their portfolio.

• Growing awareness regarding the health benefits of citrus flavors among consumer

Citrus-flavored alcohol drinks are becoming increasingly popular among most people worldwide because of their multiple health benefits and taste-enhancing ability. Citrus fruits, such as lemons and oranges, are high in vitamin C, a powerful antioxidant protecting cells from free radical damage. Bone production, connective tissue healing, and gum health all require mainly vitamin C which one gets from citrus-flavored drinks. Vitamin C found in citrus also aids in the prevention of wrinkles, dry skin from aging, and sun damage. Moreover, it also catalyzes the production of collagen, which is vital for skin health.

Opportunities

• Soaring demand for innovative alcohol flavors

There are many ways to upgrade a pure alcoholic beverage using fruit flavors. Citrus oils are widely used for beverage flavoring. This fruit belongs to Rutaceae family and consists of about 140 tribes and 1300 species, such as: green Lemon, grapefruit, oranges, yellow Lemon, mandarins, pomelo, bergamot and citron. Citrus oils are stored in leaves, peels, and juice. Terpenes, sesquiterpenes, aldehydes, alcohols, esters, and sterols are among the many chemicals found in these excellent essential oils. They are also known as hydrocarbon mixtures, oxygen-containing chemicals, and non-volatile residue compounds. Citrus flavors are popular in drinks, particularly wheat beer. One of the wheat beer fermentation products are esters which give the fruit taste and aroma to the beer itself, so it perfectly fits with citrus flavors and almost hides the flavor and aroma provided by hops. The most popular beer cocktails are mixed with citrus fruits such as lemon, orange juice, or flavorings.

• Increasing focus of the key manufacturer to upgrade the existing technologies

The alcoholic beverage market is in a rapid transition with the expanding consumption of the citrus based alcoholic drinks. The production technique of citrus fermented alcoholic drinks such as citrus wine and citrus brandy belong to the citrus deep processing field uses citrus fruit as raw material, and adopts the following steps: pressing juice, centrifuging, standing still and clarifying, regulating sugar-acid ratio, and low-temp. Primary fermentation, post-fermentation, filtering and ageing, blending, freezing and filtering, ultra-high temperature flash-pasteurization, and thermal filling to obtain the citrus fermented wine; and then making the dry type citrus fermented wine undergo the processes of distillation, making-up, filtering, aging, blending, freezing and filtering to obtain the invented citrus brandy. Said citrus brandy is clear and transparent, possesses citrus fragrance and natural color, and tastes rich and palate full. And also, other existing technologies are available for manufacturing the citrus-based alcoholic drinks.

Restraints/Challenges

• Price volatility in citrus fruits

Citrus fruits or raw materials prices are playing a major in the citrus based alcohol market because of the use of the citrus fruits flavoring in alcohol, considerably healthier and tastiest beverages are produced and sold in the market. The rise in consumption of alcohol around the globe increases the consumption of citrus based alcohol drinks, too, because of their natural fruit-flavored mix of citrus fruits. The basic main raw material for the production citrus based alcohol is citrus fruits. Citrus fruits include oranges, lemons, limes, and grapefruits. Despite the fact that these citrus fruits are widely available in the market, the inflation rate of several countries, climatic conditions, import and export laws and duties, volatility of petroleum product prices used for transport, and other factors have a significant impact and cause the price fluctuations.

• Strict rules aimed at limiting alcohol consumption

The major strict policies used to reduce the consumption of alcohol includes several 'countries' use of taxation to target alcohol prices such as Unitary tax, specific (volumetric) tax, and other all alcohol excise taxes. In addition to these taxes, some governments have become increasingly interested in minimum unit pricing (MUP). MUP is a policy tool that sets a mandatory floor price per unit of alcohol or standard drink, targeting cheap alcoholic beverages. Several countries including Canada, implemented MUP. Alcohol availability can be restricted to affect intake, limiting the opportunity for people to purchase and consume alcohol. For instance, In Tamil Nadu, India, the operating time of alcohol stores are from 12 PM to 10 PM.

• Growing concerns about the harmful effects of artificial flavors on health

The artificial flavors do not have any nutritional value. They do not add to health benefits through essential vitamins and minerals. They pose harmful effects on human health. The main effects of high consumption of flavored alcoholic drinks are high cancer risk and others like high blood pressure, heart disease, stroke, liver disease, weakening of the immune system, and others.

• A high prevalence of alcohol use disorder (AUD)

The causes of alcohol use disorder appear to be a combination of genetics, early childhood events, and attempts to relieve emotional pain. People are more likely to develop alcohol use disorder if they consume alcohol often, in large amounts or begin drinking early in life, have suffered through trauma, such as physical or sexual abuse, have a family history of alcohol use disorder, have mental health issues, such as grief, anxiety, depression, eating disorders and post-traumatic stress disorder. Have had stomach bypass surgery for weight issues.

• Availability of substitutes for citrus

There are many alternatives to fresh citrus juice to balance out our cocktails, and they come in the form of naturally occurring acids. The one 'you're likely to know of is citric acid. Still, there are several others: malic acid (found in apples, apricots, peaches), tartaric acid (grapes, bananas), and lactic acid (dairy products), to name a few. In addition, vinegars, mollases and verjuice can provide different kinds of acidity and sourness than citrus and powdered acids. Using an incredibly small percentage of acid makes it possible to stabilise syrups and juices, which have a natural degradation of flavor, and vastly increase their shelf life.

Recent Development

• In October 2021, According to Craft Spirits, SunDaze, the citrus ready-to-drink canned cocktails, announced its launch in Southern California at PinkDot and Total Wine locations across Los Angeles County and nationwide (where legal) via direct-to-consumer shipping online. This launch will intensify the company’s operations in the Middle East and Africa market.
• In July 2022, According to the Spirits Business, UK-based Shakespeare Distillery launched a Citrus Vodka as part of its limited edition Distillery Special range. This Citrus Vodka has strong flavors of fresh oranges and lemons that are hand-peeled at the Distillery.

Citrus Based Alcohol Market Scope

The citrus based alcohol market is categorized based on product type, citrus fruit, packaging, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product Type

• Spirits
• Wine
• Beer

On the basis of product type, the citrus based alcohol market is classified into three segments namely beer, wine, spirits. .

Citrus Fruit

• Lemon
• Lime
• Orange
• Grapefruit
• Tangerine
• Others

On the basis of citrus fruit, the citrus based alcohol market is classified into six segments namely lemon, lime, orange, grapefruit, tangerine, and others.

Packaging

• Glass bottles
• Cans
• Plastic bottles

On the basis of packaging, the citrus based alcohol market is classified into three segments namely glass bottles, cans, and plastic bottles.

Distribution Channel

• Specialty stores
• Hotel/Restaurants/Bars
• Convenience stores
• Online Retailer
• Others

On the basis of distribution channel, the citrus based alcohol market is classified into five segments namely specialty stores, hotel/restaurants/bars, convenience stores, online retailers, and others.

Citrus Based Alcohol Market Regional Analysis/Insights

The citrus based alcohol market is segmented on the basis of product type, citrus fruit, packaging, and distribution channel.

The countries in the citrus based alcohol market are the Saudi Arabia, United Arab Emirates, South Africa, Kuwait and Rest of the Middle East and Africa.

UAE is dominating the Middle East and Africa citrus based alcohol market in terms of market share and market revenue because of the growing trend of craft spirits and the adoption of cost-effective ingredients.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Citrus Based Alcohol Market Share Analysis

The citrus based alcohol market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the citrus based alcohol market.

Some of the major market players operating in the market are Anheuser-Busch InBev, Constellation Brands, Inc., Heineken N.V., The Coca-Cola Company, ASAHI GROUP HOLDINGS, LTD., Anheuser-Bush Companies, LLC., The BOSTON BEER COMPANY, Diageo, Beam Suntory, Inc., Radico Khaitan Ltd., EDRINGTON, SUNTORY HOLDINGS LIMITED., Accolade Wines Limited., WILLIAM GRANT & SONS, Carlsberg Breweries A/S, Halewood Artisanal Spirits, Pernod Ricard, UNITED BREWERIES LTD., Brown-Forman, KALS Distilleries Private Limited, Bacardi Limited and amongst others.

Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning grids, Market Time Line Analysis, Market Overview and Guide, Company Positioning grids, Company Market Share Analysis, Standards of Measurement, MEA Vs Regional, and Vendor Share Analysis. Please request an analyst call in case of further inquiry.

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