Marché de l’animation au Moyen-Orient et en Afrique – Tendances et prévisions du secteur jusqu’en 2029

Analyse et taille du marché de l'animation au Moyen-Orient et en Afrique

Selon les analyses de Data Bridge Market Research, le marché de l'animation devrait atteindre la valeur de 22 029,77 millions USD d'ici 2029, à un TCAC de 3,6 % au cours de la période de prévision. « OTT » représente le segment d'offre le plus important sur le marché de l'animation. Le flux de revenus OTT au Moyen-Orient et en Afrique augmente au fil des ans en raison de l'augmentation de la pénétration d'Internet dans le monde et des progrès de la technologie utilisée pour développer un réseau IoT de haute précision . Le rapport sur le marché de l'animation couvre également l'analyse des prix, l'analyse des brevets et les avancées technologiques en profondeur.

Ce rapport sur le marché de l'animation fournit des détails sur les parts de marché, les nouveaux développements et l'analyse du pipeline de produits, l'impact des acteurs du marché national et local, les opportunités d'analyse en termes de poches de revenus émergentes, les changements dans la réglementation du marché, les approbations de produits, les décisions stratégiques, les lancements de produits, les expansions géographiques et les innovations technologiques sur le marché. Pour comprendre l'analyse et le scénario du marché, contactez-nous pour un briefing d'analyste, notre équipe vous aidera à créer une solution d'impact sur les revenus pour atteindre votre objectif souhaité.

Définition du marché

L'animation est une méthode de photographie de dessins, de modèles ou même de marionnettes successifs, pour créer une illusion de mouvement dans une séquence. L'animation crée une simulation de mouvement créée par une série d'images. L'animation implique l'exploitation et la gestion d'images fixes pour générer l'illusion de mouvement. L'animation permet aux conteurs de se faire une idée unique. L'animation est importante car elle nous permet de raconter des histoires et de communiquer des émotions et des idées d'une manière unique et facile à percevoir pour les petits enfants comme pour les adultes. L'animation permet de connecter les gens du monde entier d'une manière que l'écriture et les films en direct ne peuvent parfois pas faire. Les films d'animation s'adressent à un large public. Il existe différents types d'animation tels que :

• Traditional Animation
• 2D Animation (Vector-based)
• 3D Animation
• Motion Graphics
• Stop Motion

Animation Market Dynamics

Drivers

• Rise in trend of animated films and daily soaps

The animated content is growing at a healthy rate across the globe because of which the broadcasters are increasing the interest towards the launching of animated shows and the daily soaps for the children is gaining a huge demand  which has resulted in increasing the launch of new daily soaps. Thus, the rising trend of animated films and daily soaps, acts as a major driver for the growth of the Middle East and Africa animation market.

• Rapid growth of the animation industry

The pandemic has helped the people to explore new avenues of entertainment because of which OTT platforms has emerged as a trending entertainment platform. The rise of OTT has positively influenced the animation industry with a growth in viewership especially for children’s content. Nowadays, OTT is playing a major role in the entertainment industry and has helped to advance VFX and animation technologies. Thus, the worldwide animation industry is growing day by day which promotes the growth of the Middle East and Africa animation market and acts as a driver for the growth of the market.

• Rise in trend of 3D animation

The popularity of computers has increased, the 3D animation market has started evolving and gained an important role in the entertainment sector as it enables to tell stories and express emotions and ideas more clearly with correct descriptions. Moreover, most of the companies use 3D animations to present their ideas and product models. The commercial usage of 3D animation has several benefits of improving the sharing ability, credibility, and provides better engagement system and many others.

Increased usage of smartphones and internet penetration 

The huge number of smartphone users worldwide that impacts the adoption of animated content through smartphones which drives the market growth. China, India, and U.S. are the countries which are noted with the increased number of smartphone users. Thus, the increasing adoption of animated content through smartphone devices and internet services across the globe due to the current pandemic situation acts as a driving factor for the growth of the market.

Restraint/Challenges

• Lack of the government support

Insufficient government support affects the growth of animation worldwide. Animation across countries lacks funding from the government which impacts the production of a high percentage of animated films due to lack of initial high investment. Tax benefits and treaties are also not provided by the government.

• Lack of skilled professionals

Rapid technological advancements and innovations in the media and entertainment industry are making it difficult for workers, employees, and staff to match their skill set with the needs of the growing and technologically updated businesses. This creates a skill gap between the staff and employers. There is a shortage of skilled employees with relevant qualifications as technology upgrades day by day.

Recent Development

• In January 2020, AARDMAN ANIMATIONS LTD along with Greenpeace launched a powerful new animated film to highlight the plight of the world’s oceans. This newly launched animated film highlights the global ocean crisis. This has helped the company to generate more revenue and enhance its offerings to grow in the market

Middle East and Africa Animation Market Scope

The Animation market is segmented on the basis of revenue stream. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Revenue Stream

• OTT
• Advertising
• Sale of Tickets
• Others

On the basis of revenue stream, the animation market is segmented into OTT, advertising, sale of tickets and others.

Animation Market Regional Analysis/Insights

The animation market is analysed and market size insights and trends are provided by country, revenue stream industry as referenced above.

The countries covered in the animation market report are Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Israel dominates the Middle East and Africa region due to rise in the demand for digital advertisements with animated contents.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Animation Market Share Analysis

Le paysage concurrentiel du marché de l'animation fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence au Moyen-Orient et en Afrique, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liées au marché de l'animation.

Certains des principaux acteurs opérant sur le marché de l'animation sont Warner Bros. Discovery, Inc, Sony Pictures Digital Productions Inc., DREAMWORKS ANIMATION, TOEI ANIMATION CO., LTD., Disney, Paramount, NETFLIX, AARDMAN ANIMATIONS LTD, OLM, Inc., Madman Entertainment Pty. Ltd., Kyoto Animation Co., Ltd., Pierrot Co., Ltd., BluBlu Studios, NIPPON ANIMATION CO., LTD., SUNRISE, Pixeldust Framestore, Illumination Mac Guff, LAIKA, LLC et MPC Film, entre autres.

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