Marché des boissons alcoolisées au Moyen-Orient et en Afrique – Tendances et prévisions du secteur jusqu’en 2030

Analyse et taille du marché des boissons alcoolisées au Moyen-Orient et en Afrique

Bien que la plupart des civilisations aient consommé une grande variété de boissons alcoolisées, la consommation actuelle est dominée par les boissons alcoolisées régionales de spécialité. Peu d’entre elles sont suffisamment avancées pour être fabriquées en grandes quantités comme produits de base. Les boissons distillées telles que le vin à base de raisin, la bière à base d’orge et d’autres boissons alcoolisées sont commercialisées comme des produits de base à l’échelle mondiale. Le coût de ces boissons est contrôlé par le prix de production et les tarifs appliqués à ces prix. Les prix ont de nombreux effets dans différents pays et sur différentes périodes, comme le déterminent les élasticités des prix.

Français Data Bridge Market Research analyse que le marché des boissons alcoolisées devrait atteindre 330,14 milliards USD d'ici 2030, soit 187,89 milliards USD en 2022, enregistrant un TCAC de 7,30 % au cours de la période de prévision de 2023 à 2030. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse des déficits de la chaîne d'approvisionnement et de la demande.     

Portée et segmentation du marché des boissons alcoolisées au Moyen-Orient et en Afrique

Market Definition

An alcoholic beverage is a drink which comprises ethanol (CH3CH2OH) as an intoxicating agent. Ethanol is a type of alcohol formed by fermentation of fruits, grains or other sugar sources and acts as a drug. They are fire catching and colorless liquids containing beer, spirits and wine.

Middle East and Africa Alcoholic Beverages Market Dynamics

Drivers

• Increasing  demand for premium alcoholic beverages

Almost every gathering or event comprises alcoholic beverages, offering a superior icebreaker. It has also become a symbol of luxury, and as a result of this, comprising premium drinks at events and otherwise has become a developing trend. With the increasing living standards in South Africa, consumers can now afford better brands than they are consume before, owing to which the demand for foreign brands is growing in this region. Consequently, the basic development of the society along with increasing per capita expenditure over time in the region is anticipated to increase the demand for alcoholic beverages and drive the market growth rate in this region.

• Increasing world's population

The world's population is increasing and is anticipated to reach around 10 billion by 2050. A rise in the population generates more demand for the alcoholic beverages. Farming activities, Crop production, and trade volumes will have to rise to meet the augmented population. Consequently, companies in this alcoholic beverages market are anticipated to benefit from increasing demand for alcoholic beverages products owing to the increasing population in the forecast period of 2023 to 2030.

Opportunities

• Rising demand for hybrid beverages

Alcoholic beverage manufacturers are now providing ready-to-mix hybrid beverages to deal with changing consumer preferences and tastes. Hybrid beverages are a mixture of alcoholic drinks from numerous beverage categories. They are formed by using unique ingredients, flavor combinations and manufacture methods from numerous drinks. For instance, producing beers or spirits in a wine barrel to give them a different taste. These beverages are mainly evident in the spirit category, with products such as beer mixed with tea and rum mixed with vodka. Some of the prevalent hybrid beverages on the market comprise Kahlua Midnight (rum and Kahlua), Malibu Red (rum and tequila), and Absolut Tune (vodka and sparkling wine).

• Surging product launches

The increasing product launches and other innovations by major market players further offer many growth opportunities within the market. For instance, Cassper Nyovest, a South African Rapper, launched his premium alcohol brand named "Billiato," in September 2021. It is a taste of wealth, which is including premium alcoholic beverages.

Restraints/ Challenges

• Disadvantages associated with alcoholic beverages

The increasing inclination of consumers toward non-alcoholic beverages is hampering the market's growth. Furthermore, to start any new company in the alcoholic beverages industry, vendors must invest a large amount of resources and capital and take legal certifications from the government. Thus, all of these factors may take a high amount of processing time, further restraining the market growth during the forecast period.

This alcoholic beverages market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the alcoholic beverages market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Middle East and Africa Alcoholic Beverages Market

The outbreak of covid-19 has affected the alcoholic beverages market to a larger extent. The supply chain had slightly hampered during the COVID-19 period. The distribution channels such as grocery shops, liquor stores, and supermarkets were hindered owing to the lockdown imposed by numerous governments in this region. The demand for beer and dark spirits increased during covid-19 pandemic. The major market players for alcoholic drinks are evaluating internet trading from the e-commerce platform to increase the sales statistics of the targeted market. This type of process was increasing the comm​​​​​​​ercial opportunity of the alcoholic beverages product, which, in turn, can drive market growth.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2022, Diageo announced the launch of its first locally formed artisanal whisky named "Godawan Single Malt." This company said this product would be available in Dubai from April onwards.
• In 2022, Le Clos launched a limited edition named 50-year-old Celebration Edition Blended Whisky. This exceptional 50-year-old Celebration Edition is a rare and handmade blend from some of Scotland's most iconic distilleries. This collection is only available from Le Clos outlets at Dubai International airport (DXB) and is limited to 120 bottles.

Middle East and Africa Alcoholic Beverages Market Scope

The alcoholic beverages market is segmented on the basis of product type, alcoholic content, flavor, packaging and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Beer
• Wine
• Spirits
• Others

 Alcoholic Content

• High
• Medium
• Low

 Flavor

• Unflavored
• Flavored

Packaging

• Plastic Bottles
• Glass Bottles
• Tins

Distribution Channel

• Modern Trade
• Convenience Stores
• Specialty Stores
• Online Retailers
• Hotels/Restaurants/Bars
• Commercial Stores
• On Premises
• Liquor Stores
• Grocery Shops
• Internet Retailing
• Supermarkets

Alcoholic Beverages Market Regional Analysis/Insights

The alcoholic beverages market is analyzed and market size insights and trends are provided by country, product type, alcoholic content, flavor, packaging and distribution channel as referenced above.

Les pays couverts dans le rapport sur le marché des boissons alcoolisées sont les Émirats arabes unis, l'Arabie saoudite, Oman, le Qatar, le Koweït, l'Afrique du Sud, le reste du Moyen-Orient et de l'Afrique (MEA) dans le cadre du Moyen-Orient et de l'Afrique (MEA).

L'Afrique du Sud domine le marché des boissons alcoolisées au Moyen-Orient et en Afrique en raison de l'augmentation de la consommation de boissons alcoolisées dans cette région. De plus, l'augmentation de la population consommatrice d'alcool va encore accroître la croissance du marché.

La section pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements dans la réglementation du marché qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques et l'analyse des cinq forces du porteur, les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques mondiales et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.   

Analyse du paysage concurrentiel et des parts de marché des boissons alcoolisées

Le paysage concurrentiel du marché des boissons alcoolisées fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liée au marché des boissons alcoolisées.

Certains des principaux acteurs opérant sur le marché des boissons alcoolisées sont :

• Davide Campari-Milano NV (Pays-Bas)
• Diageo PLC (Royaume-Uni)
• Halewood International Limited (Royaume-Uni)
• Asahi Group Holdings, Ltd. (Japon)
• Vins Accolade (Australie)
• Bacardi Limited (Bermudes)
• Mike's Hard Lemonade Co. (États-Unis)
• Groupe Castel (France)
• Suntory Holdings Limited (Japon)
• Anheuser-Busch InBev SA/NV (Belgique)
• La société Brown-Forman (États-Unis)
• United Brands Company, Inc. (États-Unis)
• Pernod Ricard SA (France)
• La Miller Brewing Company (États-Unis)

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