India Health and Wellness Food Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

India Health and Wellness Food Market Analysis

Food, health, and wellness are all interconnected. The food we consume and where it comes from impact our health and fitness. Wellness stems from the balanced food we incorporate into our daily lives. Health is not just eating better foods but also lowering tension, stress, and exercising regularly. Food, Health, and Well-Being foods can help reduce the risk or treatment of disease and improve physical or mental performance by including a functional element or a modification in processing.

The India health and wellness food market is growing faster than the packaged food industry, owing to shifting customer tastes toward a more natural and functional offering to adopt a more holistic approach to a balanced diet. The growing number of individuals altering their eating habits and embracing a balanced nutritional diet and active lifestyle is a major element driving the growth of the health and wellness food industry. People worldwide are realizing the value of a healthy diet, exercise, and regular physical activity, which is critical for the market's growth. However, high prices of health and wellness foods high maintenance cost may hamper the market's growth.

India Health and Wellness Food Market Size

The India Health and Wellness Food market is expected to reach USD 117.62 million by 2031 from USD 30.29 million in 2023, growing at a CAGR of 18.5% in the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include import export analysis, production capacity overview, production consumption analysis, price trend analysis, climate change scenario, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Report Scope and India Health and Wellness Food Market Segmentation

Market Definition

The India Health and Wellness Market refers to the sector encompassing products, services, and activities that promote physical, mental, and emotional well-being. It includes nutraceuticals, organic food, and personal care products aimed at improving overall health. Fitness offerings, such as gyms, yoga, and sports nutrition, are a significant part of this market. Mental health services, including therapy, stress management, and mindfulness practices, play a key role. The market also covers alternative medicine like Ayurveda, homeopathy, and naturopathy. Preventive healthcare services, such as health screenings and vaccinations, are gaining traction. Additionally, there is a strong focus on holistic healthcare, which integrates both traditional and modern treatments. The rise of healthy living trends emphasizes balanced diets, better sleep, and fitness routines. The growth of the market is driven by increasing health awareness, changing lifestyles, and higher disposable incomes. The sector is also benefiting from technological advancements in fitness wearables and telemedicine.

India Health and Wellness Food Market Dynamics

Drivers

• Rising Demand For Protein-Based Nutritional And Healthy Food & Beverages

There is a rapid demand for protein-based nutritional, healthy food and beverages as consumers have become more health-conscious and prefer food with more nutritional value and health benefits that will help them maintain a healthy diet.

Nuts, cereals, grains, fruits, and vegetables, are important protein sources and are used to produce protein-based food products. Thus, manufacturers focus on new product developments by bringing various blends of nuts, fruits, grains, cereal-based snacks, bars, beverages, and others high in protein to attract the consumer base.

Moreover, protein is one of the major macronutrients our body needs in a very large quantity to function properly. Protein is an important substance that is needed by every body cell. Protein is the main element for nails and hair and also plays an important role for skin and body, as it builds and repairs tissues. It is also essential for bones, muscles, and blood. Thus, manufacturers are making efforts to introduce protein-rich food into the market.

Protein-based beverages provide better nourishment as it contains a high amount of protein and other beneficial nutrients; thus, being a protein-rich source, they boost energy and nourish the body to a greater extent. Furthermore, protein-based provides stronger health, superior taste, and more refreshment. Protein furnishes the body with muscles, organs, hair, tissues, and skin. Protein-based nutritional beverages also play a role in metabolism, weight loss, and weight management, helping drive fat release, lessening fat storage, and increasing the body's metabolic rate. Consumers are aware of this fact, thus, demanding more protein-based food & beverages products worldwide.

For instance,

• In December 2019, according to the article published in Elsevier, the demand for high-quality protein foods in India is increasing due to growing health consciousness. Consumers are increasingly opting for protein-rich nutritional products and beverages, driven by trends in fitness and wellness. Opportunities abound for innovative brands to introduce diverse protein sources, including plant-based and fortified options. This shift not only addresses nutritional needs but also aligns with the emerging preference for healthier, functional foods
• Kellogs provides Kellogg's K-Energy Bar Protein Almonds & Berries, which is crafted with 50% Nuts & Fruits; this luscious bar is high in protein and provides the energy to fuel your busy lifestyle.
• In August 2024, according to the information published by Businessoffood.in, India's plant-based food segment is expanding into new categories such as fish, seafood, cheese, and baby food, reflecting a shift influenced by global trends in alternative proteins. In 2022, the country significantly enhanced its food landscape by importing approximately USD 353.9 million worth of plant-based and animal protein ingredients, totaling around 58.6 thousand tonnes, highlighting the changing dietary habits and the integration of diverse food cultures.

Thus, consumers are aware that protein increases metabolism and helps maintain weight which enables consumers to demand more protein-based healthy food products.

Unlike some ingredients such as fiber or whole grains, which consumers may find difficult to integrate into their diet, most people do not get enough protein. In essence, a consumer's diet must maintain a steady influx of healthy sources of protein. There are also certain groups of consumers such as vegans, dieters, vigorous exercisers or athletes, and older consumers who may be getting insufficient amounts of protein due to diet choices, increased activity levels, or inability to absorb protein efficiently. With all of these factors, an increasing percentage of consumers perceive their diet to be rich in protein, driving the market's growth.

Thus, the rising demand for protein-based food products is expected to be a major driver in the growth of the India health and wellness food market.

• Increasing Disposable Income And Growing Expenditure On Healthy Food Products

An increase in disposable income or high disposable income across the India enables consumers to afford more food & beverages.

Furthermore, when disposable income increases, households have more money to either save or spend on food, which naturally leads to a growth in consumption of healthy food products, creating demand for the India health and wellness food market. Thus, increasing the disposable income of consumers enables them to buy more nutritional beverages to live a healthy life, boosting the market growth.

Furthermore, increasing expenditure on healthy and nutritional food has driven the demand for food products that help people maintain their health.

For instance,

In March 2024, according to the news published by The Economic Times, India's per capita disposable income is projected to reach USD 2,544.13 (₹2.14 lakh) in 2023-24. The government corrected the GDP data, revealing changes in gross and net national disposable income. Per capita disposable income grew 8% in FY24 and 13.3% in the previous year. Gross national disposable income is expected to expand 8.9% in FY24 and 14.5% in FY23.

In July 2024, according to the news published by Fortune India, the growth in disposable income is expected to boost consumption. Some say that India's middle class is growing rapidly and will be a major driving force of consumption. Others predict that India's per capita income growth will be the highest in the world, at 5.4% per year from 2024-33.

Thus, it can be seen that due to the increase in disposable income, consumers spend more money on healthy products such as nutritional beverages to stay healthy, which is expected to drive the growth of the India health and wellness food market.

Opportunity

• Increasing Number Of Launches In Health And Wellness Food & Beverage Products

The health and wellness market are growing rapidly worldwide due to increased health awareness and demand for healthy and nutritional products.

An important part of the launch plan is quickly validating the product and its benefits. This is done by using the Net Promoter Score (NPS), and the Customer Satisfaction Score (CSAT) can be corrupted when you get negative feedback from users who are not meant to test the first version of your product or feature. This way, manufacturers of health and wellness food consistently create new launch strategies, which helps the company grow.

For instance,

In July 2021, according to the PR News Wire, Health-Ade, launched "Pop," a prebiotic soda with low sugar and real gut health benefits, completing a gut-healthy beverage portfolio in Asia and U.S.. The better-for-you soda comes in new packaging, flavors, and formulas, for a total of six delectable options: Pomegranate Berry, Lemon Lime, Ginger Fizz, Strawberry Vanilla, Apple Snap, and Juicy Grape are some of the flavors available

In October 2020, according to the Food Business, KIND Healthy Snacks elevated its energy bar category by launching the KIND Energy bar, a bar that offers sustained energy from whole grains. The bar is made from oats and contains 35% less sugar

In May 2022, according to Food Business, Oreo is launching a new range of gluten-free Oreos, Oreo Zero, Lacta Intense and Caramilk, a chocolate product. These products result from new formulations for health-conscious consumers as health and well-being continue to be a focus of innovation for the company

Thus, the new launch strategies are applied to drive the market. This is an outstanding opportunity for manufacturers as these launches explain the content and quality of the products, enabling consumers to buy more healthy products.

Restraint/Challenge

• Increasing Regulation On Fortified Food & Beverages

Regulations are applied to fortified food & beverages to maintain consumer transparency and avoid adulteration. Various labeling, claims, and other laws related to fortified food & beverages let consumers understand the food's nutrient and micronutrient content. These strict regulations are applied to fortified food & beverages related to labeling and claims and others for consumers to understand the nutritional value of the food. However, sometimes it gets difficult for manufacturers to fulfill all the rules and regulations, which may impact the market negatively.

Fortified nutritional products are a convenient and efficient delivery vehicle for many essential nutrients associated with specific bodily functions. They enhance overall well-being by enabling the body to function at its best. However, there is an increase in regulation associated with fortified food & beverages to prevent contamination and maintain food safety and hygiene.

For instance,

In September, According to the Law of health and wellness food products in India, Present Indian law for foods is contained in the (Indian) FOOD SAFETY AND STANDARDS ACT, 2006, (FSS Act), under which an embargo has been placed under Section 22 of the FSS Act stating that no person shall manufacture, distribute, sell or import any novel food, genetically modified articles of food, irradiated food, organic foods, foods for special dietary uses, functional foods, nutraceuticals, health supplements, proprietary foods and such other articles of food which the Central Government may notify, except in accordance with FSS Act or rules made there under. Before the FSS Act, a manufacturer had to comply with the Prevention of Food Adulteration Act, 1954 (PFAA) and Rules

In August 2023, according to the news published by Royal Societ of Chemistry, this discusses the rising regulatory landscape surrounding food fortification in India, driven by malnutrition concerns. The government has made it mandatory to mention the fortification logo ‘+F’ (Schedule-II) with mentioned dimensions of each symbol and colour codes used in the logo to be printed (in English or Hindi) on the package containing fortified foods. Increasing government initiatives and guidelines aim to standardize fortified food and beverage products, ensuring safety and nutritional value. These regulations are influenced by global health standards and aim to enhance public health by mitigating deficiencies. The focus is on establishing frameworks that encourage manufacturers to comply with fortification practices, ultimately improving the nutritional quality of the food supply in India.

Thus, it is sometimes challenging for a manufacturer to implement all the regulations, which may hinder the growth of the India health and wellness food market.

Recent Developments

• In September 2020, GCMMF, Amul's parent company, planning to invest ₹1,500 crore over two years to expand its dairy, edible oil, bakery, and potato processing plants, anticipating substantial sales growth despite the pandemic. This expansion positions GCMMF to capitalize on the growing Health and Wellness Food market by boosting production capacity and diversifying its product portfolio to meet the increasing demand for healthier, branded food products
• In June 2022, Alter Eco Foods launched a new product no-added-sugar organic granola. This helped the company in targeting the health-conscious consumer base and increased product portfolio
• In May 2021, PepsiCo launched Soulboost, a functional sparkling water beverage. The product has two varieties: Lift, which supports mental stamina and Ease, which support relaxation. The new product launch helped the brand in expand in wellness products which will eventually help the company in gaining more revenue
• In June 2021, General Mills Inc. launched a new brand named Good Measure that offer snacks with ingredients that don’t cause spike in blood sugar. The company offers three different variety of snack bar including Peanut & Dark Chocolate, Almond & Dark Chocolate, and Blueberry & Almond. The snack bars includes natural ingredients such as seeds and nuts and are available on the amazon as well as at at Hy-Vee stores in Minnesota. This new brand launch helped the company in fulfilling the demand for diabetic consumers and health-conscious consumers. The new brand launch helps in company to gain more revenue
• In November 2020, Mars Incorporated acquired KIND North America, a U.S. based snack company. The company has also launched new products such as KIND Frozen Bar, KIND Smoothie Bowls, and KIND Bars. This acquisition helped the company in expanding their company on health and wellness products

India Health and Wellness Food Market Scope

India health and wellness food market is categorized into seven notable segments which are based on the type, calorie content, nature, fat content, category, free from category, and distribution channel.

Type

• Functional Food
  • Functional Food, By Type
    • Nutrition Bars
      • Nutrition Bars, By Type
        • Cereal Bars
          • Granola Bars
          • Oat Bars
          • Rice Bars
          • Mixed Cereal Bars
          • Others
        • Fruit Bars
          • Berries
          • Cherry
          • Apple
          • Oranges
          • Avocado
          • Banana
          • Others
        • Energy Bars
          • Protein Bars
          • Plant-Based Protein Bars
          • Animal-Based Protein Bars
          • Animal-Based Protein Bars, By Type
          • Whey Protein Bars
          • Casein Protein Bars
            • Fiber Bars
            • Probiotic Bars
            • Amino Acid Bars
            • Omega-3 Bars
            • Others
        • Nut Bars
          • Almond
          • Cashew
          • Peanut
          • Dates
          • Hazelnuts
          • Others
        • Others
      • Nutrition Bars, By Category
        • Regular
        • Meal Replacement Bar
        • Pre Work Out Bars
        • Post Work Out Bars
        • Yoga Bars
        • Others
    • Yogurts
      • Yogurt, By Type
        • Regular Yogurt
        • Concentrated Yogurt
        • Probiotic Yogurt
        • Set Yogurt
        • Bio Live Yogurt
        • Stirred Yogurt
        • Others
    • Yogurt, By Category
      • Drinkable Yogurt
      • Spoonable Yogurt
      • Frozen Yogurt
      • Others
    • Yogurt, By Flavor
      • Plain
      • Flavored
        • Caramel
        • Butterscotch
        • Peppermint
        • Vanilla
        • Mocha
        • Strawberry
        • Blueberry
        • Blackberry
        • Banana
        • Cherry
        • Nuts
        • Chocolates
        • Peach
        • Amaretto
        • Pomegranate
        • Pumpkin
        • Cotton Candy
        • Orchard Cherry
        • Coconut
        • Honey
        • Nuts
        • Others
    • Breakfast Cereal Products
      • Breakfast Cereals Products, By Type
        • Breakfast Cereal Flakes
        • Breakfast Cereal Porridge
        • Breakfast Oatmeal
        • Breakfast Cookies
        • Others
      • Functional Food, By Category
        • Conventional
        • Organic
      • Functional Food, By Calorie Content
        • No Calorie
        • Low Calories
        • Reduced Calorie
    • Healthy Snacks
      • Healthy Snacks, By Product Type
        • Trail Mixes
        • Multigrain Wafers, Crackers & Chips
        • Veggie Snacks
        • Dry Berries Snacks
        • Others
      • Healthy Snacks, By Category
        • Conventional
        • Organic
      • Healthy Snacks, By Calorie Content
        • No Calorie
        • Low Calories
        • Reduced Calorie
  • Beverages
    • Beverages, By Type
      • Herbal Tea
        • Mixed Herb
        • Single Herb
        • Cinnamon
        • Conventional Tea Leaves
        • Chamomile
        • Yerba Mate
        • Oolong
        • Bubble
        • Rosemary
        • Thyme
        • Rose Hip
        • Peppermint
        • Echinacea
        • Mint
        • Matcha
        • Others
    • Fruit Tea
      • Mix Fruit Tea
      • Single Fruit Tea
        • Orange
        • Pomegranate
        • Apple Tea
        • Mango
        • Pineapple
        • Peach
        • Kiwi
        • Raspberry
        • Cranberry
        • Strawberry
        • Blueberry
        • Goji Berry
        • Passion Fruit
        • Others
• Fortified Coffee
• Kombucha Drinks
• Energy Drinks
• Bfy Beverages
• Flavored Water
  • Diet Soda
  • Healthy Smoothies
  • Plant-Based Milk
    • Plant-Based Milk, By Type
      • Almond Milk
      • Soy Milk
      • Cashew Milk
      • Coconut Milk
      • Oat Milk
      • Others
• Plant-Based Milk, By Formulation
  • Sweetened
  • Unsweetened
• Beverages, By Category
  • Conventional
  • Organic
• Beverages, By Calorie Content
  • No Calorie
  • Low Calories
  • Reduced Calorie
• Fortified And Healthy Bakery Products
  • Fortified And Healthy Bakery Products, By Type
    • Bread & Rolls
    • Cakes & Pastries
    • Biscuit & Cookies
    • Tortilla
    • Cupcakes & Muffins
    • Pancakes And Other Bakery Mixes
• Fortified And Healthy Bakery Products, By Category
  • Conventional
  • Organic
• Fortified And Healthy Bakery Products, By Calorie Content
  • No Calorie
  • Low Calories
  • Reduced Calorie
• Bfy Foods
  • Bfy Foods, By Type
    • Healthy Crisps
      • Healthy Crisps, By Type
        • Protein Crisps
        • Veggie Crisps
          • Beets Crisps
          • Green Beans Crisps
          • Cauliflower Crisps
          • Mix Veggie Crisps
          • Others
      • Healthy Crisps, By Flavor
        • Sea Salt
        • Cheese
        • Sweet Chilli
        • Sweet & Salty
        • Buffalo Wing
        • Barbecue
        • Others
• Healthy Pizza And Pasta
• Soups
• Spreads
• Sauces, Mayonnaise And Dressings
• Others
  • Bfy Foods, By Category
    • Conventional
    • Organic
  • Bfy Foods, By Calorie Content
    • No Calorie
    • Low Calories
    • Reduced Calorie
• Chocolates
  • Chocolates, By Type
    • Dark Chocolate Bars
    • Fortified Chocolate Bars
    • Nut Infused Chocolates
    • Fruit And Nuts Infused Chocolate Brittles
    • Others
  • Chocolates By Formulation
    • Sweet
    • Semi-Sweet
    • Sugar Free
  • Chocolates, By Category
    • Conventional
    • Organic
  • Chocolates, By Calorie Content
    • No Calorie
    • Low Calories
    • Reduced Calorie
  • Others
• Ready To Eat
• Ready To Cook
• Others

Calorie Content

• No Calorie
• Low Calories
• Reduced Calorie

Nature

• Gmo
• Non-Gmo

Fat Content

• No Fat
• Low Fat
• Reduced Fat

Category

• Conventional
• Organic

Free From Category

• Gluten Free
• Dairy Free
• Soy Free
• Nut Free
• Lactose Free
• Artificial Flavor Free
• Artificial Color Free
• Others

Distribution Channel

• Store Based Retailers
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Grocery Stores
  • Others
• Non-Store Retailers
  • Company Websites
  • Online Retailers

India Health and Wellness Food Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

India Health and Wellness Market Leaders Operating in the Market Are:

• Danone (France)
• PepsiCo (U.S.)
• Clif Bar & Company (U.S.)
• General Mills Inc. (U.S.)
• Kashi (U.S.)
• The Quaker Oats Company (U.S.)
• Mars, Incorporated (U.S.)
• Abbott (U.S.)
• Huel Inc. (U.K.)
• Green Valley Dairies (U.S.)
• LIBERTÉ (Canada)
• Yoplait USA, Inc. (U.S.)
• Chobani, LLC (U.S.)
• Stonyfield Farm, Inc. (U.S.)
• SO DELICIOUS DAIRY FREE (U.S.)
• Forager Project (U.S.)
• Kite Hill (U.S.)
• LAVVA (U.S.)
• Enjoy Life (U.S.)
• Barrel. Site by Barrel (U.S.)
• The Simply Good Foods Company (U.S.)
• Alter Eco (U.S.)
• Lake Champlain Chocolates (U.S.)
• Simply Good Foods USA, Inc. (U.S.)
• Maspex (Poland)
• Mondelēz International (U.S.)
• Kellogg Co. (U.S.)
• Nestlé (Switzerland)
• Yakult Honsha Co., Ltd. (Japan)
• GSK Group of Companies (U.K.)

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