Global Wi-Fi as a Service Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Wi-Fi as a Service Market Analysis

Wi-Fi as a Service (WaaS) market growth is driven by advancements in cloud-based network management and AI-driven analytics. Technologies such as SD-WAN and cloud-managed Wi-Fi enhance scalability and security, simplifying network operations for businesses. The adoption of WaaS is increasing due to its cost-efficiency, ease of deployment, and ability to provide seamless connectivity.

Wi-Fi as a Service Market Size

The global Wi-Fi as a service market size was valued at USD 6.19 billion in 2023 and is projected to reach USD 40.36 billion by 2031, with a CAGR of 26.40% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Wi-Fi as a Service Market Trends

“Expansion of Managed Wi-Fi Solutions”

One key trend propelling growth in the Wi-Fi as a Service (WaaS) market is the increasing adoption of managed Wi-Fi solutions by businesses and public venues. Managed Wi-Fi services offer businesses a comprehensive solution, including installation, maintenance, and ongoing support, often integrated with advanced analytics and security features. For instance, large retail chains and hospitality sectors are turning to managed Wi-Fi providers to enhance customer experience and operational efficiency. Companies such as Cisco and Aruba Networks are leading this trend by offering scalable, high-performance managed Wi-Fi solutions that meet the growing demand for reliable, secure, and high-speed internet access. This shift is driving significant growth in the Wi-Fi as a service market.

Report Scope and Wi-Fi as a Service Market Segmentation   

Définition du marché du Wi-Fi en tant que service

Le Wi-Fi en tant que service (WaaS) est une solution basée sur le cloud qui propose une infrastructure Wi-Fi gérée, comprenant le matériel, les logiciels et l'assistance. Les entreprises utilisent le WaaS pour des réseaux sans fil évolutifs et rentables sans ressources internes importantes. Il offre une connectivité transparente, des mises à jour faciles et une sécurité renforcée, ce qui le rend idéal pour les lieux tels que les bureaux, les commerces de détail et l'hôtellerie, où un Wi-Fi fiable est essentiel.

Dynamique du marché du Wi-Fi en tant que service

Conducteurs

• Demande croissante de connectivité sans fil

L’essor de l’utilisation des appareils mobiles et des applications IoT a intensifié le besoin de réseaux sans fil robustes, stimulant ainsi l’adoption du WaaS. Par exemple, en janvier 2023, CommScope est entré sur le marché du Wi-Fi 7 avec le modem câble quadribande SURFboard G54 DOCSIS 3.1. Ce nouveau modèle phare est doté de la technologie Wi-Fi 7 avancée, offrant des performances et une vitesse améliorées tant pour les consommateurs que pour les fournisseurs de services, marquant une mise à niveau significative par rapport aux générations précédentes.

• Expérience utilisateur améliorée

Le WaaS améliore l'expérience utilisateur grâce à des fonctionnalités telles que l'itinérance transparente et la connectivité à haut débit, essentielles pour les entreprises modernes. Par exemple, Starbucks utilise le WaaS pour garantir un Wi-Fi cohérent et de haute qualité sur ses sites internationaux, améliorant ainsi la satisfaction et l'engagement des clients. En fournissant un accès Internet fiable et rapide, le WaaS favorise des flux de travail efficaces et des expériences positives pour les employés et les clients, stimulant ainsi la croissance de son marché du Wi-Fi en tant que service.

Opportunités

• Soutien aux technologies intelligentes

L’essor des technologies de bâtiments intelligents et des appareils IoT exige une infrastructure Wi-Fi avancée, que WaaS prend en charge et gère efficacement. Par exemple, en octobre 2022, Cisco a lancé sa solution Wi-Fi 6 pour les petites et moyennes entreprises. La nouvelle offre met l’accent sur les vitesses rapides, les performances à haute densité et l’efficacité énergétique. Cisco accompagne ses partenaires avec des services gérés complets, en s’assurant qu’ils disposent des programmes et des promotions nécessaires pour optimiser le déploiement de cette technologie.

• Innovation et mises à niveau

Les fournisseurs de Wi-Fi en tant que service (WaaS) créent d'importantes opportunités de marché en mettant régulièrement à jour leurs offres avec les dernières technologies. Par exemple, en mars 2023, Cambium Networks a dévoilé sa solution extérieure tri-bande Wi-Fi 6/6E, le point d'accès XE3-4TN, ciblant les secteurs du gouvernement national et de la défense. Cet appareil offre des performances à l'épreuve du temps avec une flexibilité sur les bandes Wi-Fi sans licence 2,4, 5 et 6 GHz, garantissant une connectivité robuste dans les environnements extérieurs.

Contraintes/Défis

• Coûts initiaux élevés

Les coûts initiaux élevés constituent un frein important pour le marché du Wi-Fi en tant que service (WaaS). Les dépenses liées à la mise en place et à l'intégration du WaaS à l'infrastructure existante peuvent être substantielles, en particulier pour les petites et moyennes entreprises. Ces coûts initiaux peuvent dissuader les entreprises d'adopter le WaaS, limitant ainsi la croissance du marché du Wi-Fi en tant que service.

• Limitations de bande passante

Les limitations de bande passante sur le marché du Wi-Fi en tant que service (WaaS) constituent un défi de taille. Dans les zones à fort trafic, il peut être difficile de gérer la bande passante pour maintenir une qualité de service constante. La surcharge des ressources réseau entraîne souvent des vitesses plus lentes et une dégradation de l'expérience utilisateur. Cette contrainte peut freiner la croissance du marché, car les entreprises peuvent avoir du mal à fournir des services Wi-Fi fiables et performants à leurs clients.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Wi-Fi as a Service Market Scope

The market is segmented on the basis of component, user location, organization size, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Infrastructure
  • Access Points
  • WLAN Controllers

Others

• Software
• Services
  • Professional Services
  • Managed Services

 User Location

• Indoor
• Outdoor

 Organization Size

• Small and Medium Enterprises
• Large Enterprises

 Vertical

• Education
• Retail
• Travel and Hospitality
• Healthcare and Life Sciences
• Manufacturing
• Banking Financial Services, and Insurance (BFSI)
• IT and Telecom
• Transportation and Logistics
• Government and Public Sector
• Others

Wi-Fi as a Service Market Regional Analysis

The market is analyzed and market size insights and trends are provided by component, user location, organization size, and vertical as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the Wi-Fi as a Service market due to rising demand for high-speed and extensive network coverage. The region's growth is also driven by reduced infrastructure ownership costs for organizations. Enhanced network capabilities and lower expenses are key factors contributing to North America's leading position in this sector.

Asia-Pacific is expected to show lucrative growth in the Wi-Fi as a Service market due to strong economic expansion, a surge in small and medium-sized businesses (SMBs), and a boom in enterprise networking. The region's increasing digital infrastructure needs and tech adoption are driving demand for scalable Wi-Fi solutions.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Wi-Fi as a Service Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Wi-Fi as a Service Market Leaders Operating in the Market Are:

• FUJITSU (Japan)
• Superloop Limited (Australia)
• Cisco Systems (U.S.)
• Huawei Technologies Co., Ltd. (China)
• Extreme Networks (U.S.)
• Arris International (U.S.)
• Singtel (Singapore)
• Rogers Communications (Canada)
• Telstra (Australia)
• ADTRAN Inc. (U.S.)
• Viasat, Inc. (U.S.)
• Hewlett Packard Enterprise Development LP (U.S.)
• Arista Networks, Inc. (U.S.)
• Ubiquiti Inc. (U.S.)
• Fortinet, Inc. (U.S.)
• Riverbed Technology (U.S.)
• 4ipnet, Inc. (Taiwan)
• Edgecore Networks Corporation (Taiwan)
• Juniper Networks, Inc. (U.S.)
• ALE International (France)
• Allied Telesis, Inc. (Japan)
• LANCOM Systems GmbH (Germany)

Latest Developments in Wi-Fi as a Service Market

• In February 2023, Fortinet Inc. introduced the Fifth-Generation Security Processing Unit (FortiSP5), designed to enhance the integration of networking and security at various network edges. This advanced solution provides exceptional power-efficient performance, enabling robust security for branch offices, campuses, 5G networks, edge computing, and operational technologies
• In October 2022, Fujitsu Limited unveiled a new LIFEBOOK product suite tailored to the increasing demand for flexible work arrangements. This suite allows employees to work remotely from any location globally, thus broadening the talent pool for businesses and supporting a more adaptable work environment
• In May 2021, Aruba launched its WiFi 6E access point solution, which operates in the 6 GHz band. This upgrade supports up to seven 160 MHz channels and delivers a combined data rate of 3.9 Gbps, enhancing wireless connectivity and performance for users in high-demand environments

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