Rapport d’analyse de la taille, de la part et des tendances du marché mondial des gaufrettes de confiserie – Aperçu et prévisions de l’industrie jusqu’en 2031

Analyse du marché des confiseries à base de gaufrettes

Le marché des confiseries à base de gaufrettes connaît une croissance grâce aux progrès de la technologie de production, comme le traitement automatisé et les techniques d'enrobage améliorées. Ces innovations améliorent la consistance de la texture et de la saveur tout en augmentant l'efficacité de la production. De plus, l'utilisation d'ingrédients de haute qualité et de pratiques durables contribue à l'expansion du marché, répondant à la demande croissante des consommateurs pour des produits de confiserie haut de gamme et respectueux de l'environnement.

Taille du marché des confiseries à base de gaufrettes

Français La taille du marché mondial des confiseries à base de gaufrettes était évaluée à 15,16 milliards USD en 2023 et devrait atteindre 24,35 milliards USD d’ici 2031, avec un TCAC de 6,1 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d’approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché des confiseries à base de gaufrettes

« Des ingrédients sains stimulent la croissance des gaufrettes de confiserie »

L’une des principales tendances qui alimente la croissance du marché des gaufrettes est la demande croissante d’ingrédients plus sains. Les consommateurs recherchent de plus en plus des options qui correspondent à leurs objectifs de bien-être, ce qui incite les fabricants à innover avec des ingrédients à faible teneur en sucre, à haute teneur en fibres et biologiques. Par exemple, des marques comme Nestlé et Mars ont lancé des gaufrettes incorporant des céréales complètes et des édulcorants naturels , répondant aux besoins des consommateurs soucieux de leur santé. Cette évolution répond non seulement à la préférence croissante des consommateurs pour les collations nutritives, mais répond également aux préoccupations concernant la consommation de sucre, élargissant ainsi la portée du marché et stimulant la croissance globale du secteur des gaufrettes.

Portée du rapport et segmentation du marché des gaufrettes de confiserie

Wafer Confectionery Market Definition

Wafer confectionery refers to sweet treats made from crispy wafer layers often filled with various creams, chocolates, or jams. These products are known for their light, crunchy texture and are frequently enjoyed as snacks or desserts. Popular examples include KitKat and Neapolitan wafers, combining layers of wafer with smooth, flavored fillings.

Wafer Confectionery Market Dynamics

Drivers  

• Growing Popularity of Novel Flavors         

Innovative and exotic wafer flavors, such as matcha, salted caramel, and chili chocolate, captivate consumer interest and drive market growth. For instance, Nestlé's introduction of its "KitKat Ruby" with a unique pink chocolate flavor generated significant buzz and sales. This trend toward novel flavor combinations meets diverse taste preferences, encouraging consumers to try new products and fueling the overall expansion of the wafer confectionery market.                  

• Rising Consumer Demand for Convenient Snacks      

Rising consumer demand for convenient snacks drives the wafer confectionery market, as busy lifestyles prioritize on-the-go options. For instance, brands like KitKat and Munch cater to this trend with portable, easy-to-carry wafers, satisfying consumers' need for quick snacks. The convenience of wafer confectionery aligns with modern eating habits, boosting its popularity and market growth.

Opportunities

• Seasonal and Limited-Edition Offerings

Seasonal and limited-edition offerings in wafer confectionery create unique market opportunities by driving excitement and boosting sales. For instance, holiday-themed flavors like pumpkin spice during autumn or peppermint bark for winter holidays attract consumers looking for exclusive experiences. This strategy not only enhances consumer engagement but also generates periodic spikes in sales, as demonstrated by brands like KitKat and Oreo, which frequently release limited-edition varieties. 

• Rising Marketing and Advertising Strategies

Rising marketing and advertising strategies create significant opportunities in the wafer confectionery market. Aggressive campaigns, such as unique flavor launches and engaging social media promotions, boost brand visibility. For instance, Nestlé's “KitKat” frequently introduces limited-edition flavors and engages in global advertising campaigns, enhancing consumer interest and driving sales. This approach not only attracts new customers but also reinforces brand loyalty, expanding market reach.

Restraints/Challenges

• Raw Material Price Fluctuations

Volatility in the prices of key raw materials such as cocoa and sugar can significantly impact production costs. These fluctuations can lead to squeezed profit margins, making it difficult for manufacturers to maintain stable pricing strategies. The resulting uncertainty in cost management can hinder the overall stability and growth of the wafer confectionery market.

• Changing Consumer Preferences

Consumers' preferences are rapidly shifting towards unique, artisanal, and healthier options. This evolution challenges traditional wafer confectionery brands, as they must adjust their product offerings to meet new demands. The difficulty in adapting to these preferences can lead to reduced market share and hinder overall growth in the wafer confectionery sector.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Wafer Confectionery Market Scope 

The market is segmented on the basis of product type, type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Coated
• Cream-Filled

Type

• Chocolate
• Ice Cream
• Cookies
• Biscuit
• Others

Distribution Channel

• Hypermarkets and supermarkets
• Convenience stores
• Online stores
• Specialty Food Stores
• Others

Wafer Confectionery Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product type, type and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Europe is expected to dominate the wafer confectionery market due to its high standard of living and a strong presence of numerous vendors. The region's established market infrastructure, coupled with a high consumer preference for premium confectionery products, further reinforces its leading position in the global market.

Asia-Pacific is expected to expand at a significant growth rate in the wafer confectionery market due to rising disposable incomes and shifting consumer preferences toward premium and innovative products. The region's growing middle class and increasing demand for diverse confectionery options are driving this robust market expansion.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Wafer Confectionery Market Share 

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Wafer Confectionery Market Leaders Operating in the Market Are:

• Mars, Incorporated (U.S.)
• Nestlé (Switzerland)
• THE HERSHEY COMPANY (U.S.)
• Kellogg's Company (U.S.)
• pladis Global (U.K.)
• Shri Disnau Shakti Dham Foods Pvt. Ltd. (India)
• Bakewell Biscuits Pvt. Ltd. (India)
• Gopinath Foods (India)
• Antonelli (Italy)
• Lago Group S.p.A. (Italy)
• RAVI FOODS PRIVATE LIMITED (India)
• MAYANK FOOD PRODUCT (India)
• Mahendra Food Products (India)
• Ancora Foods (Italy)
• Prayagh Nutri Products P. Ltd. (India)
• Mondelez International (U.S.)

Latest Developments in Wafer Confectionery Market

• En juillet 2022, Loacker SpA a lancé ses biscuits gaufrés sur le marché américain en collaboration avec Costco Stores. Les Loacker Minis sont disponibles aux saveurs noisette, vanille et chocolat, utilisant des ingrédients non OGM comme du lait alpin et des noisettes italiennes grillées, mettant l'accent sur la durabilité et des ingrédients de haute qualité
• En mai 2022, Lotte Corporation a sorti une édition spéciale de gaufrettes au chocolat Bikkuri Man sur le thème de l'anime pour célébrer le lancement de la série télévisée Dragon Ball Super. Disponible au Japon, le produit propose deux options d'emballage et comprend des autocollants à collectionner liés à l'anime, mêlant culture pop et confiserie
• En avril 2022, Hostess Brands a élargi sa gamme Hostess Crispy Minis avec une nouvelle saveur chocolat-menthe. Cet ajout enrichit la gamme de gaufrettes de la taille d'une bouchée, offrant aux consommateurs une version fraîche et mentholée d'une friandise classique, reflétant l'engagement de la marque en matière d'innovation dans sa gamme de produits

SKU-63363