Global Video Streaming OTT Platform Market – Industry Trends and Forecast to 2031

Analyse et taille du marché des plateformes OTT de streaming vidéo

L'OTT est une idée relativement nouvelle, et offre donc de nombreuses possibilités de croissance. Le secteur de l'OTT est adopté par de nombreuses entreprises, offrant aux utilisateurs une variété d'options et aux annonceurs un accès à du contenu publicitaire supplémentaire. Les services OTT sont le moyen le plus efficace d'atteindre ces clients, car de plus en plus de personnes choisissent les services de médias Internet plutôt que le câble. La disponibilité croissante de nouveaux et bons contenus sur Internet, la sensibilisation croissante aux services et plateformes de streaming vidéo nouveaux et existants et la prolifération croissante des smartphones et de l'Internet haut débit en raison de la mondialisation rapide sont les principaux facteurs attribuables à la croissance du marché.

Data Bridge Market Research analyse que le marché mondial des plateformes de streaming vidéo OTT était évalué à 106,83 milliards USD en 2023 et devrait atteindre 507,34 milliards USD d'ici 2031, enregistrant un TCAC de 21,5 % au cours de la période de prévision 2024-2031. Les abonnements devraient dominer le marché en raison de la préférence croissante des consommateurs dans toute la région. En plus des informations sur le marché telles que la valeur marchande, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe Data Bridge Market Research comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et une analyse des pilonnages.

Portée du rapport et segmentation du marché

Définition du marché

Les services Over the Top (OTT) sont des services de divertissement auxquels l'utilisateur peut facilement accéder directement via Internet via des plateformes désignées. Les services Over the Top peuvent être utilisés et appréciés sur des appareils électroniques grand public tels que les smartphones, les ordinateurs portables, les tablettes, les iPad, etc. Le terme « Over the Top » lui-même signifie qu'un fournisseur de contenu va au-delà de ce qui est déjà proposé en ligne. L'OTT est une méthode de distribution de médias qui sert d'alternative moderne aux méthodes de distribution de médias traditionnelles, telles que la télévision par satellite et par câble. C'est la technologie qui alimente les services de streaming que vous connaissez et aimez, tels que Hulu et Netflix. L'OTT peut être utilisé pour distribuer du contenu vidéo en direct et à la demande.

Dynamique du marché mondial des plateformes OTT de streaming vidéo

Conducteur

• Disponibilité croissante d'une grande variété de contenus OTT

OTT signifie Over-the-Top, ce qui signifie la diffusion en continu sur différents appareils quand le consommateur le souhaite, lui permettant de contourner les techniques de diffusion traditionnelles de contenu cinématographique et télévisuel sur Internet sans câble, satellite ou fournisseur de télévision payante.

In simple terms, the consumer is paying an internet provider such as Xfinity for accessing content from Netflix and others without paying for cable TV. OTT services have rapidly grown due to the rise in penetration of smart mobile phones, smart TV, and strong high-speed infrastructure. OTT content can be accessed easily through mobile OTT devices, personal computers, and smart TVs, this is a major factor for driving the market.

Opportunity

• Integration of Artificial Intelligence

One of the biggest advantages of AI/ML technology in the OTT industry is its capacity to push content specific to the interests of the consumer. If you display content to people based on their interests, they are more likely to watch it. It will drive content consumption. AI can be leveraged to determine the preferences of customers.

Restraint/Challenge

• Retaining Users/Subscribers

One of the most challenging problems that OTT providers face is keeping their audience. Among the various concerns in this issue are, providing the content that viewers seek, providing high-definition video, advertisement content should be non-intrusive and allow viewers to bypass it if they so desire

This video streaming OTT platform market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the video streaming OTT platform market, contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In March 2023, Brightcove, Inc., a U.S.-based internet company, announced integrations with Instagram, Shopify, and Salesforce Sales Cloud to their video cloud platform. This integration aims to enable companies to reach, capture, and activate audiences with interactive, immersive, and live and on-demand video content
• In March 2023, IBM Watson Media, an American virtual events platform company, announced some event registration features integrated into IBM Enterprise Video Streaming. This enterprise video streaming registration form feature aims to enable customers to manage events more efficiently

Global Video Streaming OTT Platform Market Scope

The video streaming OTT platform market is segmented on the basis of monetization model, type, streaming device, service vertical, content type, platform, service type and user type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

 Monetization Model

• Subscription-Based
• Advertising-Based
• Transaction-Based

Type

• Online Gaming
• Music Streaming
• Video On Demand
• Communication
• Others

Streaming Device

• Smartphones and Tablets
• Desktops and Laptops
• Internet Protocol Television and Consoles

Service Vertical

• Media and Entertainment
• Education and Learning
• Gaming and Service Utilities

Content Type

• Voice Over IP
• Text and Image
• Video

Platform

• Smart Devices
• Laptops
• Desktops and Tablets
• Set Top Box
• Gaming Consoles
• Others

Service Type

• Consulting
• Installation and Maintenance
• Training and Support
• Managed Services

User Type

• Small Office or Home Office
• Small and Medium Enterprises (SME)
• Large Enterprises

Global Video Streaming OTT Platform Market Region Analysis/Insights

The video streaming OTT platform market is analyzed and market size insights and trends are provided by country, monetization model, type, streaming device, service vertical, content type, platform, service type and user type as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, and rest of the Middle East and Africa.

North America is expected to dominate the market due to the occurrence of major players. Furthermore, the growing adoption of these platform services will further boost the growth of the video streaming OTT platform market in the region during the forecast period.

Asia-Pacific is expected to observe be the fastest growing in the market due to the rise in the demand from growing population and young generation.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Semiconductor Infrastructure growth Installed base and New Technology Penetration

The video streaming OTT platform market also provides you with a detailed market analysis for every region’s growth in healthcare expenditure for capital equipment, installed base of different kinds of products for the video streaming OTT platform market, the impact of technology using lifeline curves, and changes in battery regulatory scenarios and their impact on the video streaming OTT platform market. The data is available for the historic period 2010-2020.

Competitive Landscape and Global Video Streaming OTT Platform Market Share Analysis

The video streaming OTT platform market is analyzed, and market size information is provided by country, design & channel. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the video streaming OTT platform market.

Some of the major players operating in the video streaming OTT platform market are:

• Google LLC (U.S.)
• Apple Inc. (U.S.)
• Amazon.com, Inc. (U.S.)
• AT&T Intellectual Property. (U.S.)
• STAR (India)
• Twitter, Inc. (U.S.)
• Hulu, LLC (U.S.)
• Comcast (U.S.)
• BT (U.K.)
• Cox Communications, Inc. (U.S.)
• Facebook (U.S.)

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