Marché mondial de la vanille (B2C) – Tendances et prévisions du secteur jusqu’en 2029

Analyse et perspectives du marché

Le marché mondial de la vanille (B2C) connaît une croissance significative en raison de la croissance de l'industrie agroalimentaire et de la hausse de la demande de produits de boulangerie. L'augmentation de la demande de produits alimentaires et de boissons, y compris de produits de boulangerie, devrait stimuler le marché mondial de la vanille (B2C). Cependant, les réglementations gouvernementales strictes associées à la vanille synthétique devraient freiner la croissance du marché de la vanille au cours de la période de prévision.

Data Bridge Market Research analyse que le marché mondial de la vanille (B2C) croîtra à un TCAC de 5,2 % au cours de la période de prévision de 2022 à 2029.

Définition du marché

La vanille est une épice dérivée des orchidées du genre vanilla. Elle est largement cultivée dans diverses régions du monde. De plus, Madagascar, le Mexique et l'Indonésie sont les leaders de la production de gousses de vanille. L'arôme de vanille est extrait des gousses de vanille, appelé extrait de vanille naturel sur le marché. Cependant, la demande d'arôme de vanille augmente rapidement parmi les consommateurs, ce qui conduit le transformateur de vanille à produire de l'extrait de vanille synthétique à partir de ressources renouvelables. Les gousses de vanille sont classées en grade A, grade B et autres en fonction de la qualité.

Similarly, vanilla is segmented into various forms such as liquid, powder, and paste. The vanilla beans, and extracts are widely used in bakery, confectionery, and dairy based products. In addition, vanilla has extensive pharmaceutical, and personal care products applications.

Global Vanilla (B2C) Market Dynamics

Drivers

• Growing demand for vanilla in the food & beverage industry

The demand for vanilla in the food & beverage industries is growing rapidly. Vanilla extract is an important flavouring agent in the food and beverage processing industry. In the food industry, vanilla is added to various food applications, including dairy-based products, bakery products, processed foods, chocolate& confectionery, and others, to enhance its flavours and taste. Thus, the increase in demand for vanilla powder, paste, and liquid in the food industry is expected to drive growth in the market.

Meanwhile, vanilla extracts play an important role in reducing bitterness, and enhancing the product's flavour in the chocolate industry. In addition, vanilla will mask the taste variation in chocolate caused by cocoa bran. Hence, the increase in demand for vanilla in the chocolate industry is propelling the growth of vanilla in the market.

• Growing demand for vanilla in the pharmaceutical and personal care industry

In recent years, the demand for fragrance-based cosmetic, and personal care products has been increasing among customers across the globe. Hence, the rise in the need for vanilla-added cosmetic products is impelling the growth of vanilla in the market. Besides fragrance, vanilla has a particular functional property that enables the repair of skin damage.

For instance, vanilla is naturally rich in antioxidants, which help neutralize the free radicals and reduce skin damage. Due to its functional property, vanilla liquids, powders, and pastes are largely used in cosmetic products. Thus, the increasing usage of vanilla in the cosmetic industry will drive growth in the market. Moreover, the Madagascar vanilla has extensive application in personal care products such as lotion, anti-aging creams, and lip balm enriched with vitamin B, which is responsible for healthy skin. Thus, cosmetic manufacturers are adding vanilla into their products.

Hence, the growing demand for Madagascar vanilla in personal care product will propel the market growth.

Opportunity

• Rising demand for synthetic vanilla extracts

Although the low production of vanilla beans reduces the production of natural vanilla extracts in the market. To encounter the demand, the vanilla extracts manufacturers are focused on producing synthetic vanilla extract. This further creates an opportunity for vanilla extract producers to expand their value in the global market. As a result of rising consumer preference for vanilla-flavored food products, the food industry demands more synthetic vanilla extract in the market.

In recent years, immense interest has been grown among chemical industries due to the viable opportunity to substitute synthetic vanilla products with renewable resources. According to U.S. regulation, the derivation of vanilla extract from renewable sources can be labeled as natural. Thus, the manufacturers emphasize producing vanilla extract using the biotechnological method.

Restraints/Challenges

• Fluctuating price of raw materials

The demand for vanilla flavors is increasing among industries and customers across the globe. However, the demand for vanilla exceeds the supply of vanilla in the market.

For instance,

• Based on the NPR report, the rising demand for Madagascar vanilla bean increased the product's price by ten times in 2017 compared to previous years. Hence, the increasing price of Madagascar beans will decrease the growth in the market as the customers are sensitive to price.

Similarly, the customers are looking for clean label products and demand natural, and organic products. Therefore, the companies produce vanilla extracts from a natural source to satisfy the customers. Despite that, less raw material availability leads the manufacturers to sell their products at a higher cost. As a result of elevated prices, the demand for vanilla will decline and obstruct the global market's growth.

• Availability of substitute products

Vanilla is the most common flavor among consumers, although the availability of alternative flavors in the market is a major challenge for the growth of vanilla in the market. Maple syrup, almond extract, citrus zest, and others are the substituent flavors available in the market. Maple syrup is a substitute for vanilla extracts which offers a pleasant aroma, and vanilla's mellow flavors.

Maple syrup is ideal for preparing pancakes, cookies, roasted vegetables, and other food applications.

As it is cost-effective, the consumers opt for maple syrup as an alternative to vanilla flavor. Hence, the increasing demand for maple syrup will decline the growth of vanilla in the market. Consequently, almond extract is also used as an alternative source of vanilla extract. Moreover, almond extract is significantly more potent than vanilla flavor. This extract is widely added to baked goods and other desserts to enhance its flavor and taste. Therefore, the rising demand for almond extract in the bakery industry will obstruct the growth of vanilla in the market.

Post COVID-19 Impact Global Vanilla (B2C) Market

Post COVID-19, the demand for vanilla is increased in Asia-pacific region due to change in buying pattern of consumers and gradual shift towards to increasing the demand of variety of flavored products among various end users such as food & beverages, and others. Due to the discontinuation of many strict mandates and restrains manufactures and producers are able to fulfil the demand for vanilla in the region.

The increased demand for different flavored food items enables manufacturers to launch various organic and synthetic vanilla, which has helped the market grow.

Recent Developments

• In January 2020, ADM acquired Yerbalatina Phytoactives, a leading manufacturer of plant-based extracts and ingredients. This acquisition helped in expanding ADM's business in Brazil and strengthening its position in the health & wellness market
• In December 2019, ADM acquired Rodelle, a vanilla ingredient supplier in 2019. Rodelle is a joint venture of Sahanala. Sahanala is the industry's first farmer-owned processor and exporter of vanilla beans. This acquisition enlarges the supply chain and now positioned the ADM as a global industry leader in vanilla and citrus flavor. Hence, it improves the company's share in the market

Global Vanilla (B2C) Market Scope

The global vanilla (B2C) market is segmented into five notable segments based on vanilla type, grade, vanilla origin, form and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Vanilla Type

• Madagascar
• Indonesian
• Mexican
• Synthetic Origin
• Papua New Guinea
• Uganda
• Tahitian
• India
• Tonga
• Others

On the basis of vanilla type, the global vanilla (B2C) market is segmented into Madagascar, Mexican, Synthetic origin, India, Indonesian, Tahitian, Tonga, Papua New Guinea, Uganda and others.

Form

• Liquid
• Powder
• Paste

On the basis of form, the global vanilla (B2C) market is segmented into liquid, powder and paste.

Vanilla Origin

• Natural
• Synthetic

On the basis of vanilla origin, the global vanilla (B2C) market is segmented into natural and synthetic.

Grade

• Grade A (30% Moisture)
• Grade B (20% Moisture)
• Others

On the basis of grade, the global vanilla (B2C) market is segmented into grade A (30% moisture), grade B (20% moisture) and others.

Distribution Channel

• Supermarket
• Hypermarket
• Specialty stores
• Retail stores
• Online
• Others

On the basis of distribution channel, the global vanilla (B2C) market is segmented into supermarket, hypermarket, specialty stores, retail stores, online and others.

Global Vanilla (B2C) Markets Regional Analysis/Insights

The global vanilla (B2C) market analyzed and market size insights and trends are provided based on as referenced above.

The countries covered in the global vanilla (B2C) markets report are U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Luxemburg, Italy, Rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, New Zealand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E, Israel, Rest of Middle East and Africa.

L'Amérique du Nord devrait dominer le marché mondial de la vanille (B2C) en raison de son utilisation croissante dans diverses industries d'utilisation finale telles que l'alimentation, les boissons, les produits pharmaceutiques et autres.

La section pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements de réglementation sur le marché qui ont un impact sur les tendances actuelles et futures du marché. Les points de données, tels que les ventes de produits neufs et de remplacement, la démographie des pays, l'épidémiologie des maladies et les tarifs d'importation et d'exportation, sont quelques-uns des principaux indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques et les défis auxquels elles sont confrontées en raison de la forte concurrence des marques locales et nationales, ainsi que l'impact des canaux de vente sont pris en compte lors de l'analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché mondiales de la vanille (B2C)

Le paysage concurrentiel du marché mondial de la vanille (B2C) fournit des détails sur les concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus ne concernent que l'accent mis par les entreprises sur le marché mondial de la vanille (B2C).

Certains des principaux acteurs opérant sur le marché mondial de la vanille (B2C) sont McCormick & Company, Inc., Nielsen-Massey Vanillas, Inc., Madagascar Vanilla Company LLC, Vanilla Pura, Boston Vanilla Bean Company, Native Vanilla, Heilala Vanilla US., Daintree Vanilla & Spice, Lemur International, Inc, Venui Vanilla, Apex Flavor et d'autres.

Méthodologie de recherche

La collecte de données et l'analyse de l'année de base sont effectuées à l'aide de modules de collecte de données avec des échantillons de grande taille. Les données du marché sont analysées et estimées à l'aide de modèles statistiques et cohérents du marché. En outre, l'analyse des parts de marché et l'analyse des tendances clés sont les principaux facteurs de succès du rapport de marché. La principale méthodologie de recherche utilisée par l'équipe de recherche DBMR est la triangulation des données, qui implique l'exploration de données, l'analyse de l'impact des variables de données sur le marché et la validation primaire (expert du secteur). En dehors de cela, les modèles de données comprennent la grille de positionnement des fournisseurs, l'analyse de la chronologie du marché, l'aperçu et le guide du marché, la grille de positionnement de l'entreprise, l'analyse des parts de marché des entreprises, les normes de mesure, l'analyse mondiale par rapport aux régions et la part des fournisseurs. Veuillez demander un appel d'analyste en cas de demande de renseignements supplémentaires.

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