Rapport d’analyse de la taille, de la part et des tendances du marché mondial des boissons infusées aux superaliments – Aperçu et prévisions du secteur jusqu’en 2031

Analyse du marché des boissons infusées aux superaliments

Le marché des boissons infusées aux superaliments est en pleine croissance en raison de la prise de conscience croissante des problèmes de santé et de la demande croissante de boissons riches en nutriments. Les dernières avancées comprennent l'utilisation de la nanotechnologie pour une meilleure absorption des nutriments et l'incorporation d'adaptogènes pour améliorer la résistance au stress. Les moteurs de croissance comprennent une sensibilisation croissante aux bienfaits pour la santé et aux formulations innovantes. Ce marché se développe rapidement, l'accent étant mis sur les ingrédients naturels des superaliments et leurs avantages fonctionnels.

Taille du marché des boissons infusées de superaliments

Français La taille du marché mondial des boissons infusées de superaliments était évaluée à 56,37 milliards USD en 2023 et devrait atteindre 74,23 milliards USD d'ici 2031, avec un TCAC de 3,5 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Portée du rapport et segmentation du marché         

Définition du marché des boissons infusées de superaliments

Superfood-infused beverages feature nutrient-rich ingredients like kale, chia seeds, and goji berries from the superfoods list. These ingredients are rich in vitamins, antioxidants, and minerals, aiming to boost overall health and energy. Often marketed for their health benefits, these beverages cater to consumers seeking nutritious, functional alternatives to traditional drinks. Examples include green smoothies and acai berry drinks.

Super Food Infused Beverages Market Dynamics

Drivers

• Growing Organic Trend

The growing organic trend significantly drives the superfood-infused beverages market. Consumers increasingly prefer organic and natural products, leading to higher demand for superfoods advertised as organic and non-GMO. For instance, brands such as Suja and Health-Ade offer beverages that highlight their organic ingredients and non-GMO certification, appealing to health-conscious consumers. This shift toward organic options reflects a broader preference for cleaner, more transparent product choices.

• Rise in Fitness and Wellness Trends

The rise in fitness and wellness trends significantly boosts the superfood-infused beverages market. As more individuals adopt fitness regimes, they seek beverages and healthy superfoods that enhance performance and recovery. For instance, drinks with ingredients such as turmeric and chia seeds offer anti-inflammatory benefits and sustained energy, aligning with the needs of health-conscious consumers. This trend drives market growth as these beverages become integral to fitness and wellness routines.

Opportunities

• Expansion of Retail Channels

The expansion of retail channels, including online platforms and health food stores, increases the accessibility of superfood-infused beverages, creating significant market opportunities. For instance, companies such as Suja Juice and Vital Proteins have leveraged e-commerce to reach a broader audience, driving growth by making their products easily available to consumers seeking convenient, health-focused options. This accessibility boosts consumer engagement and market penetration.

• Innovation in Flavors and Ingredients

Innovation in flavors and ingredients presents a significant market opportunity. Companies are creating unique superfood blends, such as turmeric and ginger-infused drinks or matcha and chia smoothies, appealing to adventurous consumers. For instance, brands such as Suja Juice offer combinations such as "Glow" with aloe and cucumber, capturing interest from those seeking novel, health-boosting beverages. This trend drives market growth by meeting the demand for distinctive, functional beverage experiences.

Restraints/Challenges

• High Cost of Ingredients

The high cost of superfood ingredients, often sourced from exotic locations, significantly increases production expenses for superfood-infused beverages. This elevated cost can result in higher retail prices, making the products less affordable for consumers. Consequently, the higher price point can hinder market penetration and limit the broader adoption of these beverages, particularly in price-sensitive segments and emerging markets.    

• Limited Shelf Life and Preservation

Limited shelf life and preservation challenges for superfood-infused beverages arise from the perishable nature of the ingredients, which can degrade over time. This results in difficulties maintaining the nutritional quality and taste of the products. As a consequence, manufacturers face increased production costs and potential product wastage, hindering market growth by reducing product viability and consumer satisfaction.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Super Food Infused Beverages Market Scope

The market is segmented on the basis of type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Alcoholic
• Non-Alcoholic

Application

• Online
• Offline

Super Food Infused Beverages Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type and application as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is projected to dominate the superfood-infused beverages market due to their high nutrient content and growing research and development activities. The region's focus on innovative formulations and increasing consumer demand for health-conscious products contribute to its leading position. Enhanced distribution networks and marketing strategies further bolster North America's market dominance.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Super Food Infused Beverages Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Bai (U.S.)
• Herbal Brands, Inc. (U.S.)
•  Justia (U.S.)
• PepsiCo  (U.S.)
• The Coca‑Cola Company (U.S.)
• KeVita (U.S.)
• Kuli Kuli Foods (U.S.)
• The Republic of Tea (U.S.)
• Suja Life, LLC (U.S.)
• Naked Juice Company (États-Unis)
• Récolte sans danger (États-Unis)

SKU-61673