Marché mondial de l’eau pétillante – Tendances et prévisions du secteur jusqu’en 2031

Analyse et taille du marché de l'eau pétillante

Le marché de l'eau pétillante continue de prospérer grâce aux avancées en matière d'arômes, d'emballages et de canaux de distribution. Les consommateurs bénéficient d'un large éventail de choix, notamment des options naturelles et aromatisées, favorisant l'hydratation sans les inconvénients des boissons sucrées. Cette tendance reflète une demande croissante d'alternatives plus saines, stimulant l'innovation et la concurrence au sein de l'industrie des boissons.

Par exemple, en mai 2022, la société britannique Dash Water a lancé de l’eau pétillante infusée à la mangue, offrant aux consommateurs une option de boisson rafraîchissante au goût de mangue tropicale.

Français Data Bridge Market Research analyse que la taille du marché mondial de l'eau pétillante était évaluée à 37,22 milliards USD en 2023, et devrait atteindre 67,88 milliards USD d'ici 2031, avec un TCAC de 7,80 % au cours de la période de prévision 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse des déficits de la chaîne d'approvisionnement et de la demande.

Portée du rapport et segmentation du marché       

Market Definition

Sparkling water is carbonated water infused with dissolved carbon dioxide, resulting in its characteristic bubbles and effervescence. Available plain or flavored with citrus or berries, it provides a refreshing option. Unlike soda, it is often calorie-free and boasts a crisp flavor. As a popular choice for hydration, sparkling water serves as a healthier substitute for sugary beverages, appealing to those seeking a refreshing and guilt-free option.

Sparkling Water Market Dynamics

Drivers

• Growing Dietary Trends and Preferences

Dietary trends such as keto, paleo, and low-carb diets drive demand for beverages such as sparkling water, aligning with these lifestyles. As consumers seek alternatives to sugary drinks, no-sugar sparkling water's zero-calorie appeal makes it a preferred choice for health-conscious individuals. For instance, individuals following the keto diet often opt for sparkling water instead of high-sugar sodas to maintain ketosis while enjoying a refreshing beverage.

• Rising Functional Benefits

Sparkling water brands elevate their products by incorporating functional ingredients like vitamins, minerals, antioxidants, and adaptogens. These enhancements offer additional health benefits, catering to health-conscious consumers' preferences for wellness-oriented beverages. Moreover, flavored sparkling water in glass bottles is favored by people seeking health benefits, appreciating the refreshing taste and eco-friendly packaging for a holistic drinking experience.

Opportunities

• Increasing Retail Distribution Channels

The proliferation of retail channels for sparkling water creates ample growth prospects. Available in supermarkets, convenience stores, online platforms, and specialty beverage shops, consumers enjoy easy access to a wide array of sparkling water choices, fueling market expansion. For instance, brands such as LaCroix and Perrier have capitalized on this opportunity by leveraging multiple retail channels, reaching broader audiences, and driving increased sales through convenience and accessibility.

• Growing Celebrity Endorsements and Influencer Marketing

Celebrity endorsements and influencer marketing for healthy sparkling water brands capitalize on the health-conscious trend, leveraging the influence of prominent figures to boost visibility and consumer engagement. By highlighting the beverage's health benefits and lifestyle appeal, these endorsements create opportunities to tap into new markets and drive purchasing decisions among a diverse audience seeking healthier beverage options.

Restraints/Challenges

• Rising Competition from Other Beverages

The sparkling water market faces competition from various beverage categories like energy drinks, tea, and functional beverages, posing a challenge and potentially diverting market share away. This broad range of alternatives complicates market positioning and demands effective differentiation strategies to maintain consumer interest and loyalty amid competing options.    

• High Coast of Sparkling Water

The sparkling water cost presents a challenge for the market, deterring price-sensitive consumers, especially during economic downturns, affecting its competitiveness against tap water and traditional sodas. This poses a significant barrier to market growth, impacting consumption patterns and purchasing decisions, particularly for budget-conscious individuals.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In February 2021, PepsiCo, Inc. launched its five new caffeinated sparkling water flavors, including blood orange grapefruit and blueberry pomegranate, expanding its bubbly brand. The move aligns with consumer demand for refreshing, low-calorie beverages
• In February 2020, GOJAI launched its GOJAI Organic Caffeinated Sparkling Water, boasting zero calories and sugar across three flavors. Available online and in select grocery outlets, the product caters to health-conscious consumers seeking fizzy, guilt-free refreshment
• In January 2020, Keurig Dr Pepper Inc. bolstered its water portfolio by acquiring Limitless, a U.S.-based caffeinated sparkling water company. This strategic move marks Keurig Dr Pepper's entry into the caffeinated sparkling water market, tapping into evolving consumer preferences for healthier beverage options

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Sparkling Water Market Scope

The market is segmented on the basis of product, category, packaging type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Purified Water
• Mineral Water
• Spring Water
• Sparkling Water

 Category

• Plain
• Flavoured

 Packaging Type

• Bottles
• Cans
• Others

 Distribution Channel

• Store Based
• Non Store Based

Bakery and Confectionery Food Colors Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, category, packaging type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa.

Europe is expected to witness significant growth in the sparkling water market during the forecast period, driven by its high utilization of meals in restaurants across the region.

North America is expected to dominate the sparkling water market due to increasing consumer preference for healthy alternatives to soft drinks. This trend fuels demand, propelling growth and innovation within the sparkling water industry.

La section pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements de réglementation sur le marché national qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques et l'analyse des cinq forces de Porter, les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques mondiales et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché des colorants alimentaires pour la boulangerie et la confiserie

Le paysage concurrentiel du marché fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises par rapport au marché.

Certains des principaux acteurs opérant sur le marché sont :

• PepsiCo (États-Unis)
•  Nestlé, SA (Suisse)
•  La société Coca-Cola. (États-Unis)
•  CG Roxane, LLC (États-Unis)
•  Tempo Beverage Ltd (Israël)
•  Keurig Dr Pepper Inc. (États-Unis)
•  Dr Pepper/Seven Up, Inc (États-Unis)
•  Ferrarelle (Italie)
•  SANPELLEGRINO (Italie)
•  Reignwood Investments UK Ltd (Royaume-Uni)
• LaCroix Beverages, Inc. (États-Unis)
•  GEROLSTEINER BRUNNEN GMBH & CO. KG (Allemagne)
•  Eau de source de Mountain Valley (États-Unis)

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