Marché mondial de l’intelligence commerciale – Tendances et prévisions du secteur jusqu’en 2030

Analyse et taille du marché de l'intelligence commerciale

L'intelligence commerciale améliore la qualité et la quantité des prospects et fournit aux commerciaux les informations dont ils ont besoin pour en tirer parti. Un nombre croissant d'utilisateurs finaux de petite et moyenne taille comprennent de plus en plus l'importance de l'intelligence commerciale. Le nombre croissant de petites et moyennes entreprises dans le monde entier est l'un des principaux facteurs favorisant la croissance du marché.

Data Bridge Market Research analyse que le marché mondial de l'intelligence commerciale, qui était de 2 831,22 millions USD en 2022, devrait atteindre 7 190,40 millions USD d'ici 2030 et devrait connaître un TCAC de 12,4 % au cours de la période de prévision 2023-2030. Cela indique la valeur du marché. Les « logiciels » dominent le segment des composants du marché mondial de l'intelligence commerciale en raison du nombre croissant de petites et moyennes entreprises dans le monde entier, ce qui est l'un des principaux facteurs favorisant la croissance du marché. En d'autres termes, le nombre croissant de banques, de services financiers et d'assurances (BFSI), d'éducation, d'énergie et de services publics, de gouvernement et de secteur public, de soins de santé et de sciences de la vie, de fabrication, de vente au détail et de commerce électronique , de télécommunications et d'industries informatiques, influence directement le taux de croissance du marché. Outre les informations sur le marché telles que la valeur marchande, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe de recherche sur le marché de Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et une analyse au pilon.

Portée et segmentation du marché de l'intelligence commerciale

Market Definition

Sales intelligence improves the quality and quantity of sales leads and provide salespeople with the information they need to take advantage of them.  Rising number of small and medium scale end users are increasingly understanding the importance of sales intelligence.

Global Sales Intelligence Market Dynamics

Drivers

• Growth in Investment for Research and Development

The rising number of strategic market collaborations has led to the rise in funds to be allocated for the growth and development of advanced and automated technology/ machinery to manage high volume of structured and unstructured data. Further, growth in the level of investment for research and development proficiencies would carve the way for innovations in information technology. Rising integration of artificial intelligence and machine learning technologies will further prove to be a boon for the market.     

• Increased Number of Industries Globally

Growing number of small and medium scale enterprises all around the globe is one of the major factors fostering the growth of the market. In other words, increased number of banking, financial services, and insurance (BFSI), education, energy and utilities, government and public sector, healthcare and life sciences, manufacturing, retail and e-commerce, telecommunication, and IT industries, is directly influencing the growth rate of the market.

• Growing Complexities

Owing to the global economic rise, there is a huge scope of growth for the information and communication technology industry. Surging adoption of cloud computing, growing adoption of new and advanced technology and rising cases of security breaches and network attack indicates a good scope of growth.

Opportunity

• Advanced Technologies

Rising urbanization, modernization, and globalization drive market value growth. In other words, surging investment in the workforce management and quality monitoring and strengthening IT industry in developing economies such as India and China will present very many opportunities for the growth of the market. Growing industrial infrastructure and rapid adoption of advanced solutions for improved customer targeting propels are other market growth determinants. Furthermore, rising proliferation of high speed internet in the developing economies will extend profitable opportunities to the market players

Restraints/ Challenges

• Growing Concerns to Limit the Scope of Growth in the Long Run

Lack of technical expertise will create hindrances for the growth of the market. Also, existence of the technology is unaware to many industries which will narrow down the scope of growth for the market. Further, suspension of business activity on account of the coronavirus pandemic will yet again create hindrances.   

• Complexities will pose a Threat to the Unprecedentedly Growing Market Demand

Complexities associated with the deployment of cloud based deployment models will challenge the market growth rate. Further, penetration of cloud based deployment model is confined to large enterprises which will further derail the market growth rate.   

Also, dearth of awareness in underdeveloped regions, variation in industry-specific requirements and data privacy and accuracy rate of company/client information and high costs associated with deployment will act as growth restraints for the market. Lack of strong infrastructural facilities in the backward economies, complex process and data integrity along with lack of IT infrastructure, regulatory issues and lack of standardization and data management efficiency will also challenge the market growth rate.

Recent Developments

• In January 2021, HG Insights announced the launch of its new market intelligence product, which could help B2B companies to improve their Go-To market performance
• In November 2020, Inside View – a leader in B2B data and intelligence, announced the launch of its new browser extension. This browser extension would help sellers by giving them easy access to phone numbers and email addresses directly in the prospecting workflows

Global Sales Intelligence Market Scope

The global sales intelligence market is segmented on the basis of component, organization size, deployment type, application and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component  

• Software
• Services

Deployment Type  

• On-Premise
• Cloud

Organization Size  

• Large Enterprises
• Small and Medium Enterprises

Application  

• Lead Management and Data Management
• Analytics and Reporting
• Others

End User

• BFSI
• IT and Telecom
• Healthcare and Life Sciences
• Consumer Goods and Retail
• Media and Entertainment
• Others

Global Sales Intelligence Market Region Analysis/Insights

The global sales intelligence market is analyzed and market size insights and trends are provided by region, component, organization size, deployment type, application and end user, as referenced above.

The regions covered in the global sales intelligence market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the Global Sales Intelligence Market report are U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa

North America dominates the market owing to the prevalence of advanced IT infrastructure and quick adoption of modern technologies in developed countries comparing to the developing nations.

Asia-Pacific will continue to undergo substantial gains during the forecast period and will score the highest growth rate. This is because of the increasing rate of digitization of the economies, rising application by the real estate industry and surging investments towards the development of IT infrastructure in this region.

The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

Competitive Landscape and Global Sales Intelligence Market Share Analysis

The global sales intelligence market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the global sales intelligence market.

Some of the major players operating in the global sales intelligence market are:

• DiscoverOrg (U.S.)
• Dun & Bradstreet (U.S.)
• LinkedIn (U.S.)
• Oracle (U.S.)
• Demandbase (U.S.)
• InsideView (U.S.)
• Clearbit (U.S.)
• HG Insights (U.S.)
• LeadGenius (U.S.)
• InfoGroup (U.S.)
• UpLead (U.S.)
• RelPro (États-Unis)
• DueDil (Royaume-Uni)
• EverString (États-Unis)
• RingLead (États-Unis)
• Gryphon Networks (États-Unis)
• Liste des partenaires (États-Unis)
• FullContact (États-Unis)
• Zoho (États-Unis)
• Yesware (États-Unis)  

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