Rapport d’analyse de la taille, de la part et des tendances du marché mondial des chaussures de course – Aperçu et prévisions de l’industrie jusqu’en 2031

Analyse du marché des chaussures de course

Le marché des chaussures de course a connu une croissance significative, portée par les progrès technologiques et les méthodes de fabrication innovantes. Parmi les développements récents, citons l'utilisation de l'impression 3D , qui permet de concevoir des chaussures personnalisées adaptées à la forme de chaque pied, améliorant ainsi le confort et les performances. Des entreprises comme Adidas et Nike ont adopté cette technologie, créant des chaussures légères et durables qui répondent aux divers besoins des coureurs.

De plus, l’intégration de technologies intelligentes dans les chaussures de course est en plein essor. Les marques intègrent désormais des capteurs qui suivent les mesures de performance, telles que la distance, le rythme et les modèles de foulée, fournissant ainsi un retour d’information en temps réel aux coureurs. Cette tendance attire non seulement les consommateurs férus de technologie, mais améliore également l’efficacité de l’entraînement, contribuant ainsi à la croissance globale du marché.

La durabilité est un autre point clé, de nombreuses marques utilisant des matériaux et des processus respectueux de l'environnement dans leur production. Cette évolution correspond aux préférences des consommateurs pour des produits durables, ce qui stimule encore davantage la croissance du marché.

Dans l’ensemble, le marché des chaussures de course est en pleine expansion, soutenu par des innovations technologiques, de personnalisation et des pratiques durables, attirant à la fois les athlètes de compétition et les coureurs occasionnels à la recherche de performances et de confort améliorés.

Taille du marché des chaussures de course

Français La taille du marché mondial des chaussures de course a été évaluée à 16,59 milliards USD en 2023 et devrait atteindre 30,70 milliards USD d'ici 2031, avec un TCAC de 8,00 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché des chaussures de course

« Croissance des matériaux durables dans les chaussures de course »

The running footwear market is witnessing a significant trend towards sustainable materials, driven by increasing consumer awareness about environmental impact. Brands such as Adidas and Nike are leading the charge by incorporating recycled plastics and sustainable materials in their products. For instance, Adidas launched the “Parley” collection, utilizing ocean plastic waste in its running shoes. This shift not only appeals to eco-conscious consumers but also aligns with global sustainability goals. Furthermore, companies are investing in innovative manufacturing processes that reduce waste, enhancing the overall appeal of sustainable footwear. This trend reflects a broader commitment to environmental responsibility in the athletic apparel industry.

Report Scope and Running Footwear Market Segmentation  

Running Footwear Market Definition

Running footwear refers to specialized shoes designed to enhance performance, comfort, and safety for runners. These shoes typically feature lightweight materials, cushioning, and support to accommodate various running styles and terrains. Key elements include responsive midsoles for shock absorption, durable outsoles for traction, and breathable uppers for ventilation. Running footwear can be categorized into various types, such as road shoes for pavement running, trail shoes for off-road conditions, and racing flats for competitive events. Advances in technology have led to innovations such as energy-return cushioning and custom-fit options, ensuring that runners can find the perfect pair for their needs.

Running Footwear Market Dynamics

Drivers

• Growing Popularity of Running Events

The increasing popularity of organized running events, such as marathons, fun runs, and obstacle races, has significantly boosted the running footwear market. For instance, the number of marathon finishers in the U.S. surpassed 1 million in 2021, highlighting the surge in participation. These events not only motivate individuals to start running but also create a demand for specialized footwear designed for different terrains and running styles. Brands such as Nike and Brooks have tailored their products to cater to event participants, offering enhanced support and performance features. This trend encourages both novice and seasoned runners to invest in quality footwear, propelling market growth.

• Rise of E-commerce

The rise of e-commerce has significantly transformed the running footwear market, making it more accessible to consumers. Platforms such as Amazon and Zappos provide a vast selection of brands and styles, allowing shoppers to compare prices and read detailed product descriptions and reviews before making a purchase. For instance, during the COVID-19 pandemic, online sales for athletic footwear surged, with Nike reporting a 30% increase in digital sales. This shift not only enhances convenience but also offers competitive pricing and promotional discounts, driving sales and attracting new customers. The trend toward online shopping continues to shape consumer behavior, propelling the growth of the running footwear market.

Opportunities

• Increased Participation in Outdoor Activities

The growing trend of outdoor fitness activities has significantly boosted the demand for running footwear tailored for diverse terrains. More individuals are opting for running as a way to stay active, seeking shoes designed for trail running, cross-country, and various weather conditions. For instance, brands such as Salomon and HOKA have capitalized on this trend by introducing specialized trail running shoes that offer enhanced grip and durability. This shift not only caters to recreational runners but also attracts adventure enthusiasts, expanding market opportunities. As outdoor activities become more popular, manufacturers can innovate and diversify their product offerings to meet the evolving needs of consumers.

• Influence of Social Media and Fitness Communities

The influence of social media and fitness communities is creating significant opportunities in the running footwear market. Platforms such as Instagram and TikTok showcase fitness influencers and runners sharing their experiences with specific shoe brands. For instance, influencers such as Emily Schromm often highlight brands such as Hoka and Nike, demonstrating their products in action. This exposure not only boosts brand visibility but also fosters a sense of community among runners, encouraging followers to participate in running challenges and events. As a result, increased engagement leads to higher demand for specialized running footwear, prompting brands to innovate and expand their offerings to meet evolving consumer preferences.

Restraints/Challenges

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the running footwear market. Increasing awareness of sustainability and environmental impact drives consumers toward eco-friendly products. As a result, brands that fail to adapt their offerings—whether through sustainable materials, ethical production processes, or transparent supply chains—risk alienating a growing segment of environmentally conscious shoppers. Moreover, the demand for personalized and performance-oriented features complicates product development, pushing companies to invest heavily in innovation. Brands that do not respond promptly to these shifting preferences may find themselves losing market share, as consumers gravitate toward competitors who align more closely with their values and expectations, ultimately impacting overall sales and profitability.

• Supply Chain Disruptions

Supply chain disruptions have significantly hindered the running footwear market, particularly following the COVID-19 pandemic. Global delays in sourcing materials and manufacturing processes have led to increased costs, creating a ripple effect throughout the industry. Brands struggle to maintain adequate inventory levels, resulting in product shortages and unmet consumer demand. In addition, rising transportation costs and logistical challenges further complicate the situation, leading to fluctuating pricing that deters potential buyers. The unpredictability of supply chains has created an environment of uncertainty, making it difficult for companies to plan and execute effective marketing and sales strategies, ultimately restraining market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Running Footwear Market Scope

The market is segmented on the basis of product type, gender and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Barefoot Shoes
• Low Profile Shoes
• Traditional Shoes
• Maximalist Shoes
• Others

 Gender

• Men
• Women
• Kids

 Distribution Channel

• Shoe Stores
• Sports and Athletic Goods Store
• Supermarket
• Hypermarket
• E-commerce
• Others

Running Footwear Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, gender and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the running footwear market due to a growing enthusiasm for sports, fitness, and running activities. This trend is driven by an increasing focus on health and wellness, alongside a rising number of running events and fitness initiatives in the region.

Asia-Pacific is expected to expand at a significant growth rate in the running footwear market due to rising disposable incomes, a growing enthusiasm for participating in various sports events, and increasing e-commerce penetration. These factors are driving consumer demand and market opportunities in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Running Footwear Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Running Footwear Market Leaders Operating in the Market Are:

• PUMA SE (Germany)
• ADIDAS AG (Germany)
• Alpinestars (Italy)
• Dainese S.p.A (Italy)
• Nike Inc. (U.S.)
• BATA INDIA LIMITED (India)
• Guccio Gucci S.p.A. (Italy)
• ZARA (Inditex) (Spain)
• Louis Vuitton Malletier SAS (France)
• C&J Clark International (U.K.)
• ASICS Asia Pte. Ltd. (Singapore)
• Wolverine World Wide, Inc. (U.S.)
• DECKERS BRANDS (U.S.)
• Under Armour, Inc. (U.S.)
• Anta Shop (China)
• Saucony (U.S.)
• SKECHERS USA, Inc. (U.S.)
• Hush Puppies (U.S.)
• FILA Luxembourg, S.a.r.l. (Luxembourg)
• SPARCO S.P.A. (Italy)

Latest Developments in Running Footwear Market

• InJune 2023, ASICS, the renowned Japanese multinational sportswear corporation, unveiled the GEL-KAYANO, touted as the most comfortable stability running shoe available. This innovative shoe incorporates cutting-edge technologies designed to offer runners adaptive stability and unparalleled comfort throughout their running experience. The GEL-KAYANO aims to enhance performance while minimizing fatigue, making it an essential choice for both casual and competitive runners seeking superior footwear
• En novembre 2022, ASICS a présenté la collection ASICS X SOLANA UI, une offre unique qui comprend des chaussures de course GT-2000 11 fabriquées sur mesure en édition limitée. Cette collection exclusive propose non seulement des chaussures élégantes et performantes, mais offre également aux consommateurs une chance de gagner un NFT ASICS x STEPN GT-2000, fusionnant les mondes de la mode et des actifs numériques. L'initiative souligne l'engagement d'ASICS en matière d'innovation et d'engagement auprès d'un public féru de technologie
• En 2022, Adidas a élargi sa présence mondiale en ouvrant son plus grand magasin de détail hors ligne en Inde, d'une superficie impressionnante de 3 140 pieds carrés. Cet emplacement phare présente une vaste gamme de produits Adidas Originals, notamment des chaussures, des vêtements et des accessoires élégants. Le magasin vise à offrir aux clients une expérience d'achat immersive qui reflète l'éthique de la marque et son engagement à fournir des produits de sport et de style de vie de haute qualité

SKU-60749