Marché mondial des batteries externes – Tendances et prévisions du secteur jusqu’en 2031

Analyse et taille du marché des banques d'alimentation

En 2021, les États-Unis ont connu une augmentation notable des pannes de courant causées par des conditions météorologiques extrêmes, notamment des tempêtes et de la neige. Selon un rapport de Climate Central publié en septembre 2022, 83 % des pannes de courant aux États-Unis entre 2000 et 2021 étaient attribuées à des conditions météorologiques telles que des incendies de forêt et des tempêtes de neige. La dépendance croissante des consommateurs aux appareils électroniques et la fréquence plus élevée des pannes de courant dues à des conditions météorologiques extrêmes constituent un moteur majeur du marché. L'utilisation généralisée des smartphones , des tablettes et d'autres gadgets portables a considérablement stimulé la demande de sources d'énergie portables et fiables. Le passage au travail à distance et la popularité croissante des activités de plein air ont encore accru le besoin de banques d'alimentation.

Français La taille du marché mondial des banques d'alimentation a été évaluée à 3,05 milliards USD en 2023 et devrait atteindre 14,48 milliards USD d'ici 2031, avec un TCAC de 21,5 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur le marché telles que la valeur du marché, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe de recherche sur le marché de Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et une analyse du pilon.

Portée du rapport et segmentation du marché       

Market Definition

A power bank is a portable device designed to store electrical energy and provide power to electronic devices such as smartphones, tablets, laptops, and other gadgets when their batteries are running low. It typically consists of a rechargeable battery encased in a protective shell, with various output ports to connect and charge different devices.

Power Bank Market Dynamics

Drivers

• Increased Mobile Device Usage

The growing reliance on smartphones, tablets, laptops, and other portable electronics has heightened the demand for power banks to ensure these devices remain charged on the go. As mobile devices become increasingly integral to daily life for communication, entertainment, work, and education, the need for reliable power sources has surged. This trend is further amplified by the widespread use of high-performance applications and features that consume significant battery power. Consequently, consumers are investing in power banks to avoid disruptions and maintain continuous usage of their devices, driving substantial growth in the power bank market.

• Frequent Power Outages

The rising frequency of power outages due to extreme weather conditions, such as storms and wildfires, has increased the need for reliable backup power sources. Natural disasters and climate change-induced events have become more common, leading to prolonged power disruptions. These incidents highlight the necessity for portable and dependable power solutions, particularly in emergencies. As a result, consumers and businesses alike are turning to power banks to ensure they have a backup power supply to keep essential devices operational during outages, driving the demand for power banks.

Opportunities

• Remote Work and Outdoor Activities    

The shift towards remote working and the popularity of outdoor activities have boosted the need for portable power solutions to keep devices operational in various settings. With the growing adoption of flexible work arrangements and the increasing pursuit of leisure activities away from traditional power sources, the demand for power banks has surged. Professionals require dependable power solutions to stay connected and productive, while outdoor enthusiasts need them to keep their gadgets charged during adventures. This presents a significant market opportunity for power bank manufacturers to cater to diverse consumer needs with specialized products designed for remote work and outdoor use.       

• Technological Advancements in Power Banks   

Continuous advancements in power bank technology, including higher-capacity batteries, fast charging, and wireless charging capabilities, have enhanced the functionality and appeal of power banks. Innovations such as multi-device charging, solar-powered options, and more efficient energy storage have broadened the application of power banks, making them indispensable for modern lifestyles. These technological improvements not only increase the usability and convenience of power banks but also attract a broader consumer base. Manufacturers can create competitive and appealing products that cater to the evolving demands of tech-savvy consumers, by integrating the latest tech trends and creating new market opportunities.

Restraints/Challenges

• Intense Market Competition 

The power bank market is highly competitive, with numerous manufacturers offering similar products, which can drive down prices and reduce profit margins. This saturation of the market forces companies to continuously innovate and differentiate their products to stand out. Price wars and the continual introduction of new models exert pressure on profit margins, making it challenging for smaller players to sustain their operations.          

• Quality and Safety Concerns       

Instances of malfunctioning or unsafe power banks have raised consumer awareness and caution, leading to more stringent scrutiny of product quality. Manufacturers must adhere to rigorous safety standards and conduct thorough testing to mitigate these risks. Building consumer trust through high-quality, reliable products is essential for maintaining market growth and reputation.  Issues related to the quality and safety of power banks, such as overheating, battery leakage, and potential fire hazards, can deter consumers and impact market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In May 2024, Samsung introduced a new line of power banks featuring a sleek design in a single beige color with a rectangular shape and curved sides and edges. The lineup includes two models with different capacities to cater to various needs. The 20,000mAh power bank, while offering more capacity, is bulkier, whereas the 10,000mAh version is more compact, making it convenient to fit into most pockets           
• In June 2023, Juice unveiled a new range of power banks designed to deliver both quick power boosts and high-capacity charges. These power banks enable users to charge their phones or tablets on the go conveniently. Finding the right power bank is simplified with a straightforward system: select one based on the number of charges indicated on the packaging

Power Bank Market Scope

The market is segmented on the basis of capacity, type, port, battery, unit of USB port, USB type, indicator, price range, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Capacity

• 1000-5000 M.A.H
• 5001-10000 M.A.H.
• 10001-15000 M.A.H.
• 15001-20000 M.A.H. 
• Above 20001 M.A.H.

Type

• Portable
• USB Plugin
• Solar 
• Electric

Port

• Single 
• Multiple

Battery

• Lithium-Ion Battery 
• Lithium Polymer Battery

Unit of USB Port

• 1 USB Port
• 2 USB Ports 
• More than 2 USB Ports

USB Type

• Type A
• Type B 
• Type C

Indicator

• LED Lighting 
• Digital Display

Price Range

• Low
• Medium
• Premium

Application

• Smart
• Phone
• Tablet
• Laptop
• Portable Media Device
• Wearable Device
• Digital Camera 
• Others 

Distribution Channel

• Online 
• Offline

Power Bank Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, capacity, type, port, battery, unit of USB port, USB type, indicator, price range, application, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico.

The U.S. is expected to dominate the market due to the high penetration of consumer electronics, including smartphones, tablets, laptops, and other portable devices, and advanced technological infrastructure and innovations. 

La section pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements de réglementation sur le marché national qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques et l'analyse des cinq forces de Porter, les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques mondiales et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché des banques d'alimentation

Le paysage concurrentiel du marché fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises par rapport au marché.

Certains des principaux acteurs opérant sur le marché sont :

• Xiaomi (Chine)
• Lenovo (Chine)
• Microsoft (États-Unis)
• Panasonic Corporation (Japon)
• Sony Corporation (Japon)
• ADATA Technology Co., Ltd. (Taïwan)
• ASUSTeK Computer Inc. (Taïwan)
• Zendure USA Inc. (États-Unis)
• Intex Technologies (Inde)
• Portronics Digital Private Limited (Inde)
• Anker (Chine)
• AUKEY OFFICIEL (Chine)
• Ravpower (Chine)
• Griffin Technology (États-Unis)
• uimi (Inde)
• uNu Electronics Inc. (États-Unis)
• Romoss (Chine)
• mycharge (États-Unis)
• Belkins (États-Unis)

SKU-12992