Global Personalized Dietary Supplements Market – Industry Trends and Forecast to 2031

Analyse et taille du marché des compléments alimentaires personnalisés

Le marché des compléments alimentaires personnalisés est porté par les progrès de l'IA et de la génomique. Les applications basées sur l'IA créent désormais des plans de compléments alimentaires personnalisés en fonction des données génétiques, du mode de vie et de l'alimentation. La croissance est alimentée par une sensibilisation croissante à la santé et une demande croissante de nutrition personnalisée. Les innovations comprennent des recommandations de compléments alimentaires basées sur l'ADN et une nutrition de précision, améliorant l'efficacité et la satisfaction des utilisateurs, ce qui conduit à une expansion du marché.

Par exemple, selon Diana Food, la pandémie de COVID-19 a fait évoluer les préférences des consommateurs vers une nutrition personnalisée. Au Royaume-Uni, 70 % des personnes interrogées souhaitent comprendre l’impact de leur mode de vie sur leur santé, 40 % des Allemands préfèrent les compléments alimentaires personnalisés et 72 % des Chinois sont ouverts au partage de données de santé pour des services personnalisés.

Français La taille du marché mondial des compléments alimentaires personnalisés était évaluée à 6,02 milliards USD en 2023 et devrait atteindre 11,47 milliards USD d'ici 2031, avec un TCAC de 8,40 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse des déficits de la chaîne d'approvisionnement et de la demande.

Portée du rapport et segmentation du marché       

Définition du marché

Les compléments alimentaires personnalisés répondent aux besoins de santé individuels, à la constitution génétique, au mode de vie et aux carences nutritionnelles, offrant ainsi un complément nutritionnel ciblé. En utilisant des données provenant de tests ADN, d'analyses sanguines ou d'évaluations de santé, ces compléments fournissent des nutriments et des vitamines ciblés pour optimiser la santé, améliorer l'énergie et prévenir les carences potentielles. Cette approche personnalisée améliore l'efficacité par rapport aux compléments génériques, en s'alignant sur les tendances personnalisées en matière de santé et de bien-être.

Dynamique du marché des compléments alimentaires personnalisés

Conducteurs

• Augmentation des maladies chroniques

La prévalence croissante des maladies chroniques telles que le diabète et les maladies cardiaques stimule la demande de compléments alimentaires personnalisés. Par exemple, les personnes atteintes de diabète ont besoin de compléments alimentaires sur mesure pour gérer efficacement leur glycémie, tandis que celles atteintes de maladies cardiaques ont besoin de nutriments spécifiques pour soutenir leur santé cardiovasculaire. Ce besoin de soins préventifs ciblés alimente le marché des compléments alimentaires personnalisés conçus pour traiter ces problèmes de santé spécifiques et améliorer le bien-être général.

• Sensibilisation accrue à la santé

La sensibilisation croissante à la santé stimule le marché des compléments alimentaires personnalisés, car de plus en plus de personnes se concentrent sur leur bien-être. Par exemple, une enquête du Council for Responsible Nutrition a révélé que 77 % des adultes américains ont déclaré prendre des compléments alimentaires en 2023, et qu'un grand nombre d'entre eux recherchent des options personnalisées pour répondre à des besoins de santé spécifiques. Cet intérêt croissant du public pour des solutions de santé sur mesure alimente la demande du marché et encourage les entreprises à innover et à proposer des compléments alimentaires personnalisés.

Opportunités

• Demande croissante des consommateurs pour des produits naturels

The rising consumer demand for natural products creates significant opportunities in the personalized dietary supplements market. As health-conscious consumers increasingly seek organic and chemical-free options, companies can capitalize by offering supplements formulated from natural ingredients. For instance, the surge in popularity of plant-based supplements, such as those derived from turmeric and spirulina, reflects this trend, driving growth and innovation in the market.

• Expansion of E-commerce

E-commerce growth creates a significant opportunity in the personalized dietary supplements market by expanding reach and accessibility. Online platforms such as Amazon and specialized health websites allow consumers to easily access customized supplements from the comfort of their homes. For instance, companies such as Care/of offer personalized vitamin packs through a seamless online quiz and subscription model, demonstrating how e-commerce can drive market growth and consumer engagement.

Restraints/Challenges

• High Cost of Development

High costs in developing personalized dietary supplements stem from extensive research, genetic testing, and customization. These expenses can limit accessibility and affordability, restricting the market to a niche segment rather than a broad consumer base. As a result, the high cost of development becomes a significant barrier, potentially stalling market growth and reducing the overall reach and impact of personalized dietary supplements.    

• Lack of Standardization

The lack of industry-wide standards for personalized dietary supplements leads to significant inconsistencies in product quality and efficacy. This absence of standardization undermines consumer trust, as varying product performance and safety levels become evident. Consequently, the market struggles to achieve widespread adoption and growth, as potential customers may be deterred by uncertainty regarding the reliability and effectiveness of personalized supplement offerings.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2024, C.K. McWhorter & McWhorter Family Trust is embarking on a transformative project to revolutionize luxury wellness chateaus and resorts. Integrating quantum computing and advanced technology, this initiative blends tradition with cutting-edge innovation to offer unparalleled luxury and wellness experiences for discerning guests
• In 2024, Momentous, a leading human performance company, has welcomed Humble Growth as a significant minority stakeholder. Humble Growth, known for enhancing innovative firms that transform consumer lifestyles, will support Momentous in its mission. Co-founders Jeff Byers and Erica Good will continue leading as CEO and President, respectively
• In 2024, Mayo Clinic and Hologram Sciences have announced a partnership to develop a Precision Nutrition Platform. This collaboration combines Mayo Clinic’s medical expertise with Hologram’s personalized nutrition technology to provide predictive analytics. The platform will offer tailored dietary recommendations and proactive health measures in clinical settings
• In 2022, Lycored is set to open a new facility in Branchburg, New Jersey, designed to process carotenoids, minerals, amino acids, vitamins, and other food ingredients. The plant will feature advanced milling, grinding, drying, and coating technologies, enhancing the efficiency and quality of ingredient production
• In 2021, Arla Foods Ingredients introduced Lacprodan BLG-100, a beta-lactoglobulin ingredient containing 45% more leucine than standard whey protein isolates. This increase in leucine, essential for muscle building, nutritional supplements for athletes offers enhanced benefits, and individuals seeking superior protein supplementation for muscle growth and recovery
• In 2020, Kerry introduced 13 new allergen-free plant-based protein options, derived from pea, rice, and sunflower. These proteins boast a complete amino acid profile with a Protein Digestibility Corrected Amino Acid Score (PDCAAS) of 100%, providing a high-quality, plant-based alternative for those with dietary sensitivities

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Personalized Dietary Supplements Market Scope

The market is segmented on the basis of type, function, dosage forms, application, and end-use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vitamins
• Minerals
• Botanicals
• Amino Acids
• Enzymes
• Probiotics

 Function

• Additional
• Medicinal
• Sports Nutrition

Dosage Forms

• Tablets
• Capsule
• Powders
• Liquids
• Others

 Application

• Additional Supplements
• Medicinal Supplements
• Sports Nutrition
• Lifestyle Diseases
• Inherited Diseases
• Others

 End-Use

• Hospitals
• Clinics
• Home Care
• Wellness and Fitness Centers
• Ambulatory Care
• Others

Personalized Dietary Supplements Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, type, function, dosage forms, application, and end-use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the personalized dietary supplements market due to rising health awareness and increasing obesity rates. These factors drive demand for customized nutritional solutions tailored to individual needs, boosting market growth in the region. Enhanced focus on personalized health is fueling the expansion of daily supplements and market segment in North America.

Asia-Pacific is expected to show significant growth in the personalized dietary supplements market. This expansion is fueled by the increasing use of food amino acids as flavor enhancers and growing consumer emphasis on healthy diets. Rising health consciousness and demand for customized nutrition solutions are key drivers in this region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Personalized Dietary Supplements Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Glanbia PLC (Ireland)
• Now Health International (U.S.)
•  Nutiva Inc. (U.S.)
• The Simply Good Foods Company (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm.  (U.S.)
• Kerry Group plc. (Ireland)
• Nature's Bounty (U.S.)
• Reliance Vitamin Company, Inc. (U.S.)
• Herbalife International of America, Inc. (U.S.)
• Danone S.A. (France)
• GNC Holdings, LLC (U.S.)
• Orgain, Inc. (U.S.)
• True Nutrition (U.S.)

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