Global Organic Kombucha Market – Industry Trends and Forecast to 2031

Analyse et taille du marché du kombucha biologique

Le marché du kombucha biologique connaît une croissance rapide. Cette croissance est due à la recherche de boissons plus saines, à la demande croissante de produits biologiques et à la popularité des probiotiques pour la santé intestinale. Les consommateurs sont de plus en plus soucieux de leur santé et recherchent des boissons offrant des avantages fonctionnels au-delà de simples rafraîchissements. Le kombucha s'inscrit dans cette tendance en raison de sa teneur en probiotiques, censés favoriser la santé digestive et renforcer l'immunité.

Français Data Bridge Market Research analyse que le marché mondial du kombucha biologique, qui était de 894,10 millions USD en 2023, devrait atteindre 3 013,07 millions USD d'ici 2031, avec un TCAC de 16,4 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse des déficits de la chaîne d'approvisionnement et de la demande.

Portée du rapport et segmentation du marché

Définition du marché

Le kombucha biologique est une boisson fermentée à base de thé infusé, de sucre et d'une culture symbiotique de bactéries et de levures (SCOBY). La désignation biologique indique que les ingrédients utilisés dans la production de kombucha proviennent de pratiques d'agriculture biologique, qui interdisent l'utilisation de pesticides synthétiques, d'engrais et d'organismes génétiquement modifiés (OGM).

Pendant la fermentation, le SCOBY métabolise le sucre et le convertit en acides organiques, en dioxyde de carbone et en traces d'alcool. Il en résulte une boisson acidulée et légèrement effervescente avec une gamme de saveurs potentielles selon le type de thé utilisé et les arômes supplémentaires ajoutés pendant l'infusion.  

Dynamique du marché du kombucha biologique

Conducteurs

• Tendances croissantes en matière de santé et de bien-être

Ces dernières années, les consommateurs ont considérablement changé leurs priorités en matière de santé et de bien-être. Ils sont de plus en plus proactifs dans le maintien de leur santé et sont de plus en plus conscients des produits qu’ils consomment. Les boissons fonctionnelles gagnent en popularité, car les consommateurs recherchent des produits offrant des avantages spécifiques pour la santé au-delà de la nutrition de base. Ces boissons sont souvent formulées avec des ingrédients connus pour leur potentiel à favoriser le bien-être général, tels que des vitamines , des antioxydants et des probiotiques. Le kombucha biologique s’inscrit bien dans ces tendances en matière de santé et de bien-être en raison de son processus de fermentation naturel et de sa teneur en probiotiques. Les consommateurs le perçoivent comme une alternative plus saine aux sodas sucrés ou aux boissons aromatisées artificiellement, estimant qu’il peut faciliter la digestion, renforcer l’immunité et favoriser la santé intestinale.

• Demande croissante de produits biologiques parmi les consommateurs

La prise de conscience croissante des problèmes environnementaux a conduit les consommateurs à reconsidérer leurs habitudes d’achat et à privilégier les produits issus de la production durable. Les pratiques d’agriculture biologique, qui évitent les pesticides et les engrais synthétiques, sont considérées comme plus respectueuses de l’environnement. Les inquiétudes concernant les risques potentiels pour la santé associés aux pesticides et aux produits chimiques synthétiques couramment utilisés dans l’agriculture conventionnelle ont incité les consommateurs à rechercher des produits biologiques. Le kombucha biologique, fabriqué à partir d’ingrédients d’origine biologique, séduit les consommateurs à la recherche d’options de boissons plus saines et plus sûres. La certification biologique garantit aux consommateurs que le produit répond à des normes strictes de production biologique. Cette transparence favorise la confiance entre les consommateurs et les producteurs, ce qui stimule la demande de produits biologiques tels que le kombucha.

• Croissance de la sensibilisation aux probiotiques

Probiotics have gained mainstream attention in recent years, with growing recognition of their potential health benefits, particularly for digestive health and immune function. Consumers are increasingly seeking probiotic-rich foods and beverages as part of their daily diet. Kombucha, as a naturally fermented beverage, contains live probiotic cultures that are believed to support a healthy gut microbiome. This aligns with the broader trend towards seeking natural sources of probiotics in food and beverages. The probiotic content of kombucha has become a key selling point for the beverage, driving consumer interest and demand. As awareness of the importance of gut health continues to grow, so does the popularity of probiotic-rich beverages like organic kombucha.

Opportunity

• Increasing Variations in Kombucha

Offering kombucha in cans provides convenience and portability, making it suitable for on-the-go consumption. Cans also offer better protection against light and air, preserving the freshness and quality of the beverage. Serving kombucha on tap allows for a more sustainable and environmentally friendly option, as it reduces packaging waste. This format is popular in cafes, restaurants, and bars, offering consumers a freshly poured, draft-style kombucha experience. Providing kombucha concentrates allows consumers to customize the strength and flavor of their kombucha at home. Concentrates can be diluted with water or sparkling water to create a refreshing beverage tailored to individual taste preferences. Experimenting with unique and exotic flavor combinations can differentiate your brand and attract adventurous consumers. Consider incorporating ingredients like dragon fruit, hibiscus, lavender, or elderflower to create exciting flavor profiles that stand out in the market. Introducing seasonal kombucha flavors can create excitement and anticipation among consumers. For instance, offering limited-edition flavors inspired by seasonal fruits or spices can tap into seasonal trends and drive sales during specific times of the year.

Restraints/Challenge

• Regulatory Compliance

Kombucha manufacturers must adhere to strict food safety regulations to ensure the safety and quality of their products. This includes maintaining hygienic production facilities, implementing sanitation procedures, and regularly testing for contaminants such as pathogens, mold, and excessive acidity. Kombucha labels must accurately reflect the product's ingredients, nutritional information, and health claims in compliance with labeling regulations. Variability in labeling requirements across different regions and countries may necessitate adjustments to packaging and labeling, increasing complexity and costs for manufacturers operating in multiple markets. Regulatory agencies may have specific requirements or guidelines governing the fermentation processes used in kombucha production, including monitoring fermentation times, controlling alcohol levels, and ensuring microbial safety.

Compliance with these regulations requires careful monitoring and documentation of fermentation parameters to meet regulatory standards. Some markets require organic certification or other certifications to verify compliance with organic farming practices, sustainability standards, or specific quality criteria. Obtaining and maintaining certifications involves rigorous documentation, auditing, and ongoing compliance efforts, adding administrative burdens and costs for manufacturers.

• Limited Shelf stability of Kombucha

Kombucha's short shelf life is primarily due to its fermentation process, which continues even after bottling. Unpasteurized kombucha, which retains live probiotic cultures, undergoes ongoing fermentation, leading to carbonation and acidity levels that can increase over time, affecting taste and safety. Without the use of pasteurization or other methods used for preservation, kombucha is susceptible to microbial growth and may spoil. Therefore, maintaining consistent temperature, pH, and sanitation practices throughout production and distribution is essential to ensure microbial stability and extend shelf life.

Monitoring product quality and freshness is crucial for managing kombucha's short shelf life. Regular sensory evaluations, microbial testing, and shelf-life studies are essential for assessing product stability and ensuring that consumers receive a high-quality product with optimal taste and health benefits.

This organic kombucha market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Organic Kombucha market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In February 2022, Remedy Drinks expanded its product lineup by introducing the product in the United Kingdom with a wild berry flavour. Initial distribution of the "Remedy Kombucha Wild Berry" beverage may be restricted to Tesco stores. To boost sales of healthy products, the retail behemoth also aims to introduce "Remedy Kombucha Mango Passion" and double the distribution of its currently available flavors (raspberry lemonade and ginger lemon)
• In February 2022, Brew Dr. unveiled its inaugural peach-infused kombucha called "Just Peachy." Crafted from premium loose-leaf green tea and blended with five varieties of organic peaches, the result is a harmonious fusion of sweet, ripe, and tangy flavors, complemented by subtle notes of honey and summer blossoms
• In March 2021, Health-Ade Kombucha diversified its portfolio with the debut of Health-Ade Mixers, a novel line of kombucha-based cocktail bases. Exclusively launched at Whole Foods Market, these mixers blend kombucha with additional ingredients like simple syrup, bitters, and juice, crafting distinctive cocktail blends

Organic Kombucha Market Scope

The organic kombucha market is segmented into two notable segments which is based on flavors, packaging, and sales channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Flavors

• Regular
• Herbs & Spices
• Citrus
• Berries
• Apple
• Coconut & Mangoes
• Flowers
• Others

Packaging

• Glass Bottles
• Cans

Sales Channel

• Food and Drink Specialty Store
• Hypermarket/Supermarket
• Convenience Store
• Online Retail

Organic Kombucha Market Regional Analysis/Insights

The organic kombucha market is analysed and market size information is based on  flavors, packaging, and sales channel as referenced above.

The countries covered in organic kombucha market report are U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Hungary, Italy, Rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E., Israel, and Rest of Middle East and Africa.

North America is expected to dominate the global organic kombucha market. This is attributed to increased consumer awareness and adoption of health-conscious products like organic kombucha. The region has a well-established health and wellness culture, with consumers actively seeking natural and functional beverages to support their lifestyles.

Europe is is expected to be the fastest growing region because consumers are increasingly health-conscious, seeking out natural and functional beverages such as organic kombucha. The region strongly emphasizes healthy living and sustainability, driving demand for organic and probiotic-rich products.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Organic Kombucha Market Share Analysis

The Organic Kombucha market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the organic kombucha market are:

• BB Kombucha (U.K.)
• Brothers and Sisters (Germany)
• Equinox Kombucha (U.K.)
• GO Kombucha (U.K.)
• GT’s Living Foods (U.S.)
• København Kombucha (Denmark)
• Læsk (Denmark)
• Lo Bros. (Australia)
• MOMO KOMBUCHA (Germany)
• Real Kombucha (U.K.)
• Remedy Drinks (Australia)
• VIGO KOMBUCHA (New Zealand)

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