Rapport d’analyse de la taille, de la part et des tendances du marché mondial de l’huile d’olive – Aperçu et prévisions de l’industrie jusqu’en 2031

Analyse du marché de l'huile d'olive

Le marché de l'huile d'olive connaît une croissance significative en raison des progrès des technologies et des méthodes de production. Les techniques d'extraction modernes, telles que la pression à froid et l'extraction au CO2 supercritique, ont amélioré la qualité et le rendement de l'huile. Ces méthodes améliorent non seulement la saveur, mais préservent également les nutriments, ce qui séduit les consommateurs soucieux de leur santé.

En outre, les innovations dans les procédés de raffinage, notamment l'utilisation de traitements enzymatiques, ont permis d'améliorer la stabilité et la durée de conservation de l'huile. Des méthodes de test avancées, telles que la chromatographie en phase gazeuse, garantissent une pureté et une authenticité supérieures, répondant ainsi aux préoccupations croissantes concernant la falsification sur le marché.

La croissance des plateformes de commerce électronique est un autre facteur déterminant qui stimule le marché de l’huile d’olive. Les consommateurs préfèrent de plus en plus acheter des huiles de qualité supérieure, biologiques et de spécialité en ligne, ce qui permet aux marques d’atteindre un public plus large.

En outre, la prise de conscience croissante des bienfaits du régime méditerranéen pour la santé et la demande croissante de produits alimentaires naturels et biologiques stimulent encore davantage la croissance du marché. Selon les rapports de marché, le marché mondial de l'huile d'olive devrait connaître une croissance significative dans les années à venir, stimulé par des approches à la fois traditionnelles et innovantes en matière de stratégies de production et de commercialisation, en phase avec l'évolution des préférences des consommateurs.

Taille du marché de l'huile d'olive

Français La taille du marché mondial de l'huile d'olive a été évaluée à 12,47 milliards USD en 2023 et devrait atteindre 18,01 milliards USD d'ici 2031, avec un TCAC de 4,70 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché de l'huile d'olive

« La demande croissante d’huile d’olive biologique »

The olive oil market is witnessing a significant trend toward organic products as consumers increasingly prioritize health and sustainability. Organic olive oil is produced without synthetic pesticides or fertilizers, appealing to health-conscious buyers and those seeking eco-friendly options such as organic fertilizers. This trend is reflected in the rising sales of brands such as California Olive Ranch, which emphasizes sustainable practices and has seen a notable increase in organic product offerings. This shift indicates a broader movement towards clean eating and sustainable agricultural practices in the food industry. For instance, in July 2020, Aceites Sandúa expanded its product portfolio by introducing two new premium extra virgin olive oils: Capricho by Sandúa Ecológico Arbequina and Cosecha Seleccionada Sandúa Premium. This strategic launch aims to cater to the growing demand for high-quality olive oils among consumers who prioritize taste and health. The new offerings highlight the company’s commitment to quality and innovation in the premium olive oil segment, enhancing its market presence.

Report Scope and Olive Oil Market Segmentation     

Olive Oil Market Definition

Olive oil is a liquid fat obtained from the fruit of the olive tree (Olea europaea). It is a staple in Mediterranean cuisine and renowned for its health benefits. Rich in monounsaturated fats, particularly oleic acid, olive oil is praised for its anti-inflammatory properties and heart-healthy effects. It is often used in salad dressings, cooking, and as a finishing oil for various dishes. The quality of olive oil varies, with extra virgin olive oil considered the highest grade, made from cold-pressed olives without the use of chemicals. Its distinct flavor and versatility make it a favorite in culinary practices worldwide.

Olive Oil Market Dynamics

Drivers

• Changing Dietary Style of the Consumers

The rising incidence of chronic diseases, such as diabetes, cardiovascular disease, and cancer, is significantly altering consumer dietary habits worldwide. As health awareness increases, many individuals are seeking healthier oil alternatives, leading to a surge in demand for products such as olive oil, avocado oil, and other heart-healthy fats. For instance, in February 2022, Curation Foods, Inc., under its Olive Oil & Vinegars brand, launched a seasonal offering called Olio Nuovo Extra Virgin Olive Oil. This freshly pressed oil is characterized by its robust and vibrant flavor, capturing the essence of the olive harvest. With its unique taste profile, Olio Nuovo enhances various dishes, making it an appealing choice for culinary enthusiasts seeking high-quality, flavorful olive oil.

• Rising Awareness about the Health Benefits of Olive Oil

Growing health consciousness is significantly driving the olive oil market, as consumers increasingly adopt healthier lifestyles. Rich in monounsaturated fats (MUFs), olive oil comprises about 14% saturated fat and 11% polyunsaturated fats, including omega-6 and omega-3 fatty acids. Research, such as studies published in the American Journal of Clinical Nutrition, highlights the cardiovascular benefits of MUFs, enhancing olive oil’s appeal. For instance, Mediterranean diets rich in olive oil have been linked to lower rates of heart disease. As more people recognize these health benefits, the demand for high-quality olive oil continues to surge, solidifying its market position.

Opportunities

• Increasing use of Olive Oil in Skincare Products and Pharmaceutical Drugs

The rising incorporation of olive oil in personal and womens and mens skincare products presents significant market opportunities. Its antioxidant and anti-inflammatory properties make it a sought-after ingredient in formulations targeting hydration and acne reduction. For instance, in June 2021, Pietro Coricelli, a prominent producer of Umbrian olive fruit oil and one of the largest olive oil brands globally, announced its partnership with IBM Food Trust. By leveraging blockchain technology, the company aims to enhance transparency and traceability in its extra-virgin olive oil supply chain. This initiative not only ensures product authenticity but also reinforces consumer trust in the quality and sourcing of their olive oil.

• Increasing Demand for Aromatherapy

The rising popularity of aromatherapy is significantly boosting the global olive oil market. Olive oil, known for its numerous health benefits, is increasingly utilized in aromatherapy practices alongside essential oils such as oregano and cinnamon bark. Its properties, such as anti-inflammatory effects and skin nourishment, enhance its appeal in wellness treatments. For instance, in January 2021, Del Monte Foods, Inc. launched one-liter pouches of olive fruit oil in India, aiming to make healthy edible oil more accessible and affordable for consumers. This strategic introduction caters to the growing demand for healthier cooking options in Indian households. By offering competitive pricing, Del Monte Foods encourages the adoption of olive oil, promoting better health choices while appealing to cost-conscious consumers in the region.

Restraints/Challenges

• Competition from Alternative Oils

Competition from alternative oils significantly hinders the olive oil market. The growing popularity of oils such as avocado and coconut has captured the attention of health-conscious consumers, who are often drawn to these options for their perceived nutritional benefits. These oils are frequently marketed as being rich in healthy fats, antioxidants, and other health-promoting properties, which can overshadow olive oil's benefits. In addition, the versatility and high smoke points of alternative oils make them attractive for various cooking methods, further diverting consumer interest. This shift in preference poses a significant challenge for olive oil producers, as they struggle to maintain market share amid rising competition.    

• Issue of Adulteration and Fraud

The olive oil market is significantly hindered by the issue of adulteration and fraud, where inferior oils are blended with high-quality olive oil. This practice misleads consumers about the product's authenticity and quality, leading to a loss of trust in brands. The prevalence of fraudulent labeling and the difficulty in distinguishing genuine olive oil from adulterated versions create skepticism among consumers. In addition, the industry faces challenges in enforcing strict regulations and maintaining quality certifications, which can be complex and costly for producers. As a result, this undermines market integrity, negatively impacting sales and consumer confidence in olive oil products.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Olive Oil Market Scope

The market is segmented on the basis of type, flavor, extraction method, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Extra Virgin Olive Oil
• Virgin Olive Oil
• Common Olive Oil
• Refined Olive Oil
• Lite/Light Olive Oil
• Pomace Olive Oil

Flavor

• Fruity and Herby
• Fruity and Peppery
• Mild and Buttery
• Full-Bodied and Earthy

Extraction Method

• Cold-Extracted
• Cold-Pressed
• First-Press

Application

• Food and Beverages
• Cosmetics and Personal Care
• Pharmaceutical
• Aromatherapy
• Others

Distribution Channel

• Store based
• Non store based

Olive Oil Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, flavor, extraction method, application, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Europe is expected to dominate the olive oil market in terms of market share and revenue during the forecast period. The region's success is attributed to the presence of major key players and a growing health awareness among consumers, driving the demand for high-quality olive oil products and supporting sustainable production practices.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Olive Oil Market Share

Le paysage concurrentiel du marché fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises par rapport au marché.

Les leaders du marché de l'huile d'olive opérant sur le marché sont :

• Cargill, Incorporated (États-Unis)
• Deoleo (Espagne)
• Del Monte Foods, Inc (États-Unis)
• Gallo Worldwide (États-Unis)
• GROUPE BORGES INTERNATIONAL, SLU (Espagne)
• Avenue Rafael Ybarra (Espagne)
• SOVENA (Portugal)
• Sun Grove Foods Inc. (États-Unis)
• EU Olive Oil Ltd (Royaume-Uni)
• Huile d'Artajo (Espagne)
• GROUPE SALOV (Italie)
• Huiles Sandúa (Espagne)
• Tucan Olive Oil Company LTD (Australie)
• Domenico Manca Spa (Italie)
• Les huiles d'olive Lahmar (Tunisie)
• GRAMPIANS OLIVE CO. (Australie)
• Oliveraies victoriennes (Australie)
• Gourmet Foods Inc. (États-Unis)
• GROUPE JAENCOOP (Espagne)
• ΜΙΝΕRVΑ (Grèce)

Les derniers développements sur le marché de l'huile d'olive

• En juillet 2022, la société espagnole Genosa a annoncé le lancement d'une huile innovante dérivée des olives, enrichie en hydroxytyrosol riche en phénol soluble. Cette formulation unique est reconnue pour ses nombreux bienfaits pour la santé, notamment ses propriétés antioxydantes et ses effets anti-inflammatoires. La polyvalence de l'huile lui permet d'être utilisée dans diverses applications culinaires, favorisant une cuisine plus saine et rehaussant les saveurs des plats, ce qui en fait un ajout précieux aux cuisines des consommateurs soucieux de leur santé.
• En juin 2022, Certified Origins, une entreprise européenne dédiée à la fourniture d'huiles d'olive extra vierges authentiques (Evoo), a lancé une gamme d'Evoo italiennes neutres en carbone sous sa prestigieuse marque Bellucci. Cette initiative reflète l'engagement de l'entreprise en faveur de la durabilité et de la qualité. Provenant exclusivement de Toscane, des Pouilles et de Sicile, ces huiles haut de gamme visent à offrir aux consommateurs des options alimentaires saines tout en promouvant des pratiques respectueuses de l'environnement sur les marchés internationaux
• En février 2022, Curation Foods, Inc., sous sa marque Olive Oil & Vinegars, a lancé une offre saisonnière appelée Olio Nuovo Extra Virgin Olive Oil. Cette huile fraîchement pressée se caractérise par sa saveur robuste et vibrante, capturant l'essence de la récolte des olives. Avec son profil gustatif unique, Olio Nuovo rehausse divers plats, ce qui en fait un choix attrayant pour les amateurs de cuisine à la recherche d'une huile d'olive de haute qualité et savoureuse
• En juin 2021, Pietro Coricelli, un important producteur d’huile d’olive d’Ombrie et l’une des plus grandes marques d’huile d’olive au monde, a annoncé son partenariat avec IBM Food Trust. En s’appuyant sur la technologie blockchain, l’entreprise vise à améliorer la transparence et la traçabilité de sa chaîne d’approvisionnement en huile d’olive extra vierge. Cette initiative garantit non seulement l’authenticité du produit, mais renforce également la confiance des consommateurs dans la qualité et l’origine de leur huile d’olive
• En janvier 2021, Del Monte Foods, Inc. a lancé des sachets d'un litre d'huile d'olive en Inde, dans le but de rendre l'huile comestible saine plus accessible et abordable pour les consommateurs. Cette introduction stratégique répond à la demande croissante d'options de cuisson plus saines dans les ménages indiens. En proposant des prix compétitifs, Del Monte Foods encourage l'adoption de l'huile d'olive, favorisant de meilleurs choix de santé tout en attirant les consommateurs soucieux des coûts de la région

SKU-43578