Marché mondial du marketing mobile – Tendances et prévisions du secteur jusqu’en 2029

Analyse et taille du marché du marketing mobile

Selon une étude menée par la Global System for Mobile Communications Association (GSMA), les smartphones représenteront environ 75 % de tous les utilisateurs mobiles d'ici fin 2025. L'adoption rapide et croissante des smartphones et des tablettes, combinée à une forte pénétration d'Internet dans les pays en développement comme la Chine et l'Inde, stimulerait considérablement le marché.

Data Bridge Market Research a analysé que le marché du marketing mobile était évalué à 17,13 milliards USD en 2021 et devrait atteindre la valeur de 70,76 milliards USD d'ici 2029, à un TCAC de 19,40 % au cours de la période de prévision 2022-2029. En plus des informations sur le marché telles que la valeur marchande, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe de Data Bridge Market Research comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et une analyse des pilons.

Portée et segmentation du marché du marketing mobile

Market Definition

Mobile marketing is a type of online advertising targeted to users with a mobile phone, tablet, or any computer that can access email, websites, and use SMS, MMS, social media, and other mobile applications. There are several advantages to using mobile markets, such as the ability to customise the device based on the user, such as containing personalised data, having GPS capabilities, and reducing the number of target errors.

Global Mobile Marketing Market Dynamics

Drivers

• Change in global sociological and economical market outlook

The mobile marketing market has expanded rapidly as a result of changes in the global sociological and economic market outlook. The growing popularity of the on-demand business model, the Omni channel shopping experience, and the desire for personalization in consumer behaviour has prompted a number of organisations to launch strategic initiatives in the mobile marketing space aimed at increasing overall product sales and profit margins. Furthermore, software advancements such as the incorporation of artificial intelligence and analytics into mobile applications are expected to positively impact the growth of the mobile marketing market share.

• Rapid adoption of advanced technologies

Rising geofencing adoption across various industries is expected to drive the market significantly over the forecast period. Furthermore, the spread of Artificial Intelligence (A.I.) and Augmented Reality (A.R.) in the retail sector to understand consumer behaviour and send notifications accordingly is expected to drive growth. Over the next few years, the rapid increase in viewers accessing Over the Top (OTT) content is expected to create significant opportunities for digital enterprises.

Opportunity

• Growing usability of social media platform

Rising demand for artificial intelligence and big data analytics, as well as adoption of augmented reality (A.R.) and virtual reality (V.R.), as well as increased use of social media platforms for marketing, will all contribute to the growth of the mobile marketing market over the forecasted period.

Restraints

• Data privacy

Lack of high-level security and concerns about the security of these software solutions, as well as an increasing number of implementation issues, are acting as market restraints for the mobile marketing market during the forecasted period. Changing consumer behaviour, as well as the selection of relevant mobile marketing techniques and vendors, will be the biggest and most pressing challenges for the market's growth.

This mobile marketing market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the mobile marketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Mobile Marketing Market

Covid -19 has harmed a number of industries, including the mobile marketing industry. During a pandemic, the industry's major market players successfully turned challenges into opportunities and increased their market share. The increasing use of omnichannel platforms is one of the key factors expected to directly impact the industry. According to studies, more than 60% of consumers prefer to shop online, 30% prefer to shop in physical stores, and 10% prefer both channels. The easy availability of these platforms, along with effective network connectivity, is one of the primary factors that have influenced online marketing and purchasing experiences.  In the pandemic scenario, as most organisations adopt a work-from-home policy, the demand for cloud services has increased, necessitating businesses to focus on excellent consumer experience surveys and insights in order to provide perfect behaviour and services. This has resulted in increased demand for mobile marketing and a stabilisation of the impact of a pandemic on the mobile marketing industry's sales.

Global Mobile Marketing Market Scope

The mobile marketing market is segmented on the basis of component, solution, organization size, and vertical. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Platform
• Services

Solutions

• Messaging
• Push Notification
• Mobile Email
• Quick Response Code
• Location-Based Marketing
• In-App Messaging
• Mobile Web
• Others

Organization size

• Small and medium enterprises
• Large enterprises

Vertical

• Banking, Financial Services, and Insurance (BFSI)
• Retail and E-Commerce
• Travel and Logistics
• Automotive
• Telecom and IT
• Media and Entertainment
• Healthcare
• Government
• Others

Mobile Marketing Market Regional Analysis/Insights

The mobile marketing market is analysed and market size insights and trends are provided by country, component, solution, organization size, and vertical as referenced above.

The countries covered in the mobile marketing market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The North American mobile marketing market held most of the market's revenue share, owing to the presence of many mobile marketing service providers combined with the highest percentage of smartphone penetration (approximately 77% of the total population) in the United States. Furthermore, the rapid rise in the use of OTT content is expected to fuel regional expansion.

China and India are expected to grow at the highest rate in the Asia-Pacific mobile marketing market during the forecast period of 2022-2029, owing to an increasing number of mobile users and increased enterprise awareness of the benefits of mobile marketing in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Mobile Marketing Market Share Analysis

The mobile marketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to mobile marketing market.

Some of the major players operating in the mobile marketing market are:

• Adobe (U.S.)
• Oracle (U.S.)
• HubSpot, Inc. (U.S.)
• SAS Institute Inc. (U.S.)
• HP Development Company, LP (U.S.)
• SimplyCast (Canada)
• Act-On Software, Inc. (U.S.)
• Infor (U.S.)
• Yesware, Inc. (U.S.)
• Sailthru. Inc. (États-Unis)
• Vivial Inc. (États-Unis)
• Keap (États-Unis)
• IBM Corporation (États-Unis)
• SAP SE (Allemagne)
• Microsoft (États-Unis)
• ThriveHive (États-Unis)
• Demandbase, Inc. (États-Unis)
• WordStream (États-Unis)
• GÂTEAU (US)
• Chetu Inc. (Inde)

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