Marché mondial du Matcha – Tendances et prévisions du secteur jusqu’en 2029

Analyse et taille du marché

Les styles de préparation exotiques et l'attrait aromatique du matcha ont été les principales raisons de son adoption dans les industries alimentaires et des boissons de plusieurs régions et pays non autochtones. Le matcha est fabriqué à partir de feuilles de thé moulues à l'ombre, appelées tencha, qui sont réduites en poudre à l'aide de moulins à pierre en granit. Il y a quelques décennies, le thé matcha était une boisson régionale dont peu de personnes en dehors du Japon avaient entendu parler. Cependant, en raison de la croissance rapide du tourisme gastronomique, le matcha est devenu une forme de thé reconnue dans plusieurs pays asiatiques.

Data Bridge Market Research analyse que le marché du matcha était évalué à 3,14 milliards USD en 2021 et devrait atteindre la valeur de 5,81 milliards USD d'ici 2029, à un TCAC de 8 % au cours de la période de prévision de 2022 à 2029. L'utilisation croissante du matcha dans le thé et la poudre pour la préparation de boissons, de desserts et de confiseries est un facteur favorisant la croissance du marché au cours de la période de prévision.

Définition du marché

Le thé matcha est un thé vert obtenu en sélectionnant de jeunes feuilles de thé et en les broyant pour obtenir une poudre verte brillante. C'est un thé vert japonais qui se présente sous forme de poudre et de liquide. Ce thé a une saveur douce et onctueuse. Le thé matcha est dérivé de la plante Camellia sinensis que l'on trouve en Chine et au Japon en raison de ses conditions climatiques et de son sol.

Portée du rapport et segmentation du marché

Dynamique du marché du Matcha

Conducteurs :

• La prévalence mondiale des maladies chroniques est en augmentation.

The rising prevalence of chronic diseases has increased the demand for a nutritious diet and refreshment items. Matcha's antioxidant properties and vitamin synthesis have resulted in more serviced matcha trade worldwide.

• Wide use of the application as well as numerous health advantages

This merchandise category's lustrous composition and essential nutrient advantage have increased its acceptance in creating numerous sweets, smoothies, refreshment beverages, and other food products.

Opportunity

The growing number of health-conscious customers, combined with customer awareness of the health benefits of matcha constituents, is expected to drive industry growth over the forecast period.

Restraints

Due to its special manufacturing process, the product is significantly more expensive than its competitors. The product is made from Camellia sinensis tencha leaves grown in the shade. Matcha tea plants are only grown in Japan due to the country's unique soil and environmental conditions. Tencha is primarily grown in Uji in the Kyoto region and Nishio in the Aichi region of Japan. The product's high price is due to strict cultivation conditions, a premium extraction process and careful grinding and processing.

This matcha market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the matcha market contact Data Bridge Market Research for an Analyst Brief. Our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Matcha Market

The COVID-19 pandemic outbreak has had a positive impact on the market. This is because consumers all over the world are looking for health and wellness foods and beverages, such as matcha tea, to keep them healthy. As a result, demand for matcha tea has increased, positively impacting market growth globally during the global health crisis.

Recent Development

• On January 19, 2022, Aiya America, Inc. (Aiya Matcha), the world's leading premium Matcha green tea manufacturer for over 130 years, launched the Matcha Infused Tea Line. The package includes three high-quality Japanese green teas.
• On April 17, 2018, KISSA Tea will launch a new Matcha Cranberry Latte Mix made with 100 percent genuine Japanese Matcha. It's quick and easy to prepare.
• On July 25, 2019, Voilà and Mizuba Tea Co. announced a collaboration that will allow tea enthusiasts to enjoy Mizuba's Matcha whenever and wherever they want. Mizuba Tea Co.'s first single-serve Matcha will be released on July 19, 2019, collaborating with Voilà.

Global Matcha Market Scope

The matcha market is segmented on the basis of grade and product. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Grade

• Ceremonial
• Classic
• Culinary

On the basis of grade, the matcha market is segmented into ceremonial, classic, and culinary.

Product

• Regular tea
• Matcha beverages
• Food
• Personal care

Based on product the matcha market is segmented into regular tea, matcha beverages, food, and personal care.

Distribution channel

• Online
• Offline 

On the basis of distribution channel the matcha tea market is segmented into online and offline

Matcha Market Regional Analysis/Insights

The matcha market is analyzed and market size insights and trends are provided by country, grade, distribution channel and product as referenced above.

The countries covered in the matcha market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Due to the popularity of green tea in Japan and China, the Asia Pacific region has the largest regional market. The Asia Pacific region accounted for roughly 64% of global industry revenue. Ancient tea traditions in Japan and China contributed to the Asia Pacific product industry concentration. Furthermore, as health awareness grows, countries such as Australia, Singapore, and India are expected to emerge as potential markets.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Matcha Market Share Analysis

Le paysage concurrentiel du marché du matcha fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liées au marché du matcha.

Certains des principaux acteurs opérant sur le marché du matcha sont :

• Nestlé SA (Suisse)
• Tata Consumer Products Ltd. (Inde)
• Le groupe Unilever (Royaume-Uni)
• Encha (États-Unis)
• Grace & Green (Japon)
• Green Foods Corp (États-Unis)
• Société de thé AOI (États-Unis)
• Aiya Co. Ltd. (Japon)
• ITO EN, LTD (Japon)
• Marukyu Koyamaen (Japon)

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