Marché mondial des soins capillaires de luxe – Tendances et prévisions du secteur jusqu’en 2031

Analyse et taille du marché des soins capillaires de luxe

Le marché mondial des soins capillaires de luxe connaît une croissance soutenue, portée par la demande croissante des consommateurs pour des produits de soins capillaires de qualité supérieure. L’augmentation des revenus disponibles dans les économies émergentes et l’autonomisation accrue des consommateurs ont entraîné une augmentation des dépenses en soins personnels et en produits de beauté haut de gamme. En outre, la sensibilisation croissante à la santé des cheveux et le désir de produits de qualité professionnelle offrant des performances supérieures et des avantages exclusifs contribuent à l’expansion du marché. La prolifération des plateformes de marketing numérique et de commerce électronique a encore amplifié la portée du marché, rendant les produits capillaires de luxe plus accessibles à un public mondial.

Français La taille du marché mondial des soins capillaires de luxe a été évaluée à 15,40 milliards USD en 2023 et devrait atteindre 25,30 milliards USD d'ici 2031, avec un TCAC de 6,40 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur le marché telles que la valeur du marché, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe de recherche sur le marché de Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et le comportement des consommateurs.

Portée du rapport et segmentation du marché

Market Definition

Luxury Hair Care refers to high-end hair care products and services that are formulated and designed with premium ingredients, advanced technologies, and sophisticated packaging. These products are typically marketed toward consumers seeking superior quality, exceptional performance, and an indulgent hair care experience. Luxury hair care products often include shampoos, conditioners, treatments, styling products, and tools that promise enhanced results such as improved hair health, shine, and manageability.

Luxury Hair Care Market Dynamics

Drivers

• Increased Awareness of Hair Health  

As consumers become more informed about the damaging effects of pollutants, harsh chemicals, and excessive styling, they seek out premium products that promise advanced care and effective treatment. Luxury hair care brands are capitalizing on this trend by offering scientifically formulated products that address specific hair concerns such as damage repair, hydration, and scalp health. The increased emphasis on maintaining healthy, strong, and beautiful hair is motivating more consumers to invest in high-quality hair care products that provide visible improvements. This growing awareness among consumers about the importance of hair health and the benefits of using high-quality products is significantly driving the demand for luxury hair care items.

• Innovation in Product Formulations  

Brands are increasingly incorporating natural and sustainable ingredients, advanced technologies, and research-backed benefits into their products. For example, the use of plant-based extracts, bioengineered ingredients, and sophisticated delivery systems ensures superior efficacy and safety. These advancements not only improve the performance of hair care products but also align with the growing consumer preference for environmentally friendly and ethically produced items. Continuous innovation in product formulations is a key driver for the luxury hair care market, attracting consumers who seek the best for their hair.

Opportunities

• Influence of Social Media and Celebrities 

Endorsements from well-known personalities and beauty gurus boost the visibility and aspirational appeal of these products. Platforms such as Instagram, YouTube, and TikTok allow influencers to demonstrate product efficacy and share personal testimonials, which resonate with their followers and drive purchasing decisions. The aspirational nature of celebrity endorsements helps influence hair products as desirable and effective to consumers, encouraging consumers to invest in premium hair care solutions to replicate the looks of their favorite celebrities. The impact of social media influencers and celebrities on consumer preferences is a significant market opportunity for luxury hair care brands.

• Expansion of E-Commerce 

The rise of e-commerce and online retail platforms has significantly enhanced the accessibility of luxury hair care products. Consumers now have the convenience of browsing and purchasing high-end hair care items from the comfort of their homes, with a wider range of products available at their fingertips. Online platforms also provide detailed product information, customer reviews, and personalized recommendations, helping consumers make informed choices. This shift towards digital shopping is particularly beneficial for luxury hair care brands, as it allows them to reach a global audience, tap into new markets, and create new opportunities.

Rrestraints/Challenges

• High Luxury Hair Care Costs

Luxury Hair Care products offer superior quality and benefits, but their higher price point may limit market penetration in certain demographics. Budget-conscious consumers or those prioritizing affordability may choose more economical hair care options, such as mass-market brands that provide similar benefits at a reduced price. The premium pricing of luxury hair care products can be a significant barrier for price-sensitive consumers.

• Competition from Mass-Market Brands 

Mass-market brands have a strong presence in the market and appeal to a wide range of consumers, including those who prioritize affordability and value for money. Mass-market brands often invest in marketing and promotional activities to gain market share, making it challenging for luxury hair care brands to compete solely on product quality and performance. Mass-market brands that offer affordable hair care solutions with comparable benefits pose significant competition to luxury hair care brands.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In November 2023, Kérastase, a L’Oréal brand, launched the Blond Absolu Collection, aimed at meeting the hydration needs of blonde hair. This collection includes a serum featuring the highest concentration of hyaluronic acid ever used in a haircare product. This serum marks Kérastase's first scalp-specific product created specifically for blondes, focusing on hair health from the root
• In June 2023, L’Oréal’s Bumble and Bumble brand introduced the Bb. Seaweed collection. Infused with green microalgae, Pacific Sea kelp, and royal sugar kelp, this collection is designed to support a healthy, balanced scalp, enhance hair luminosity, and enable easy air-dried styling

Luxury Hair Care Market Scope

The market is segmented on the basis of product and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Hair Colorants
• Hair Spray
• Shampoos
• Conditioner
• Hair Loss Treatment Products
• Hair Styling Products
• Perms and Relaxants

Distribution Channel

• Direct Selling
• Hypermarkets /Supermarket
• Retail Chains
• Online Stores
• Pharmacies/ Drug Stores
• Convenience Stores
• Other Distribution Channels

Luxury Hair Care Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by material type, size, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South  America.

North America is expected to dominate the market due to the presence of major multinational companies in the region, which are dedicated to offering high-quality hair care products such as shampoos, styling products, conditioners, and hair color.

La région Asie-Pacifique devrait connaître une croissance rapide du marché en raison de la pénétration croissante d’Internet, de l’expansion des entreprises de commerce électronique et de la demande croissante de produits de soins capillaires haut de gamme dans la région.

La section pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements dans la réglementation du marché qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques et l'analyse des cinq forces du porteur, les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques mondiales et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché des soins capillaires de luxe

Le paysage concurrentiel du marché fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises par rapport au marché.

Certains des principaux acteurs opérant sur le marché sont :

• Société Shiseido (Japon)
• Johnson & Johnson Private Limited (Inde)
• Unilever (Royaume-Uni)
• Amway Corp. (États-Unis)
• Procter & Gamble (États-Unis)
• L'Oréal SA (France)
• Groupe Revlon (États-Unis)
• Beiersdorf AG (Allemagne)
• Natura & CO (Amérique du Sud)
• Conair LLC (États-Unis)
• Goody (États-Unis)
• Yves Rocher (France)
• Kao Corporation (Japon)
• Marico (Inde)
• AVEDA CORP. (États-Unis)
• Henkel AG (Allemagne)
• COMBE (États-Unis)
• PRODUITS AVON (Royaume-Uni)
• OLAPLEX. (États-Unis)
• Pai-Shau (Canada)

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