Marché mondial des boissons hypotoniques – Tendances et prévisions de l’industrie jusqu’en 2029

Analyse et taille du marché des boissons hypotoniques

Alors que le monde devient de plus en plus en forme et en meilleure santé, les entreprises agroalimentaires ont fait tout leur possible pour tirer parti de cette opportunité. Ce facteur a grandement profité au marché des boissons hypotoniques, qui a adapté ses produits pour répondre aux besoins de leurs clients. Ce marché est basé sur le besoin d'un regain d'énergie instantané pendant les activités sportives ou aérobiques. Les athlètes sont attirés par la poussée de sucre que procurent les boissons, et les acteurs du marché ont connu une croissance considérable dans ce domaine.

Selon les analyses de Data Bridge Market Research, les boissons hypotoniques ont été évaluées à 5,39 milliards USD en 2021 et devraient atteindre la valeur de 10,51 milliards USD d'ici 2029, à un TCAC de 8,70 % au cours de la période de prévision. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une représentation géographique de la production et de la capacité par entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et actualisée des tendances des prix et une analyse des déficits de la chaîne d'approvisionnement et de la demande.

Portée et segmentation du marché des boissons hypotoniques

Market Definition

Hypotonic beverages are intended to provide immediate hydration and energy. They are high in electrolytes but low in sugar, sodium, and carbohydrates. The water content of hypotonic drinks varies between 0% and 20%. It is important to note that these drinks are not recommended for children, as they may offer too much sugar or caffeine.

Global Hypotonic Drinks Market Dynamics

Drivers

• High incorporation of fitness activities among individuals

The growing popularity of unconventional fitness activities such as yoga and aerobics and the rising trend of half and full marathon participation has fuelled global demand for hypotonic drinks. Furthermore, as consumers become more aware of the health risks associated with regular non-organic hypotonic drinks, several manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.

• Marketing and promotional strategies

Aside from that, businesses are investing in novel marketing and advertising strategies to broaden their product portfolio. They are also introducing custom flavours and limited-edition products. Other factors influencing the growth of the hypotonic drinks market include changing lifestyles, shifting food preferences, and consumers' long working hours.

Opportunities

• Growing fitness participation

The growing number of fitness centres and increased female participation are expected to fuel the market's growth. The growing millennial population and increased social media marketing will further boost many opportunities, leading to the growth of the hypotonic drinks market during the forecast period.

Restraints

• Strict regulations

However, strict health regulations imposed by the government on hypotonic drinks, as well as rising awareness about the negative effects of these drinks on children, are expected to restrain the growth of the hypotonic drinks market. In contrast, fake marketing by a few vendors, combined with negative media coverage, has the potential to challenge the growth of the hypotonic drinks market.

This hypotonic drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the hypotonic drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Hypotonic Drinks Market

COVID-19's ramifications continue to reverberate throughout the global hypotonic ecosystem. This is because for the majority of the year 2020, severe restrictions were imposed on any type of indoor/outdoor activity. Furthermore, several leagues, tournaments, and even Olympic Games were postponed due to the uncertainty of the situation, which limited physical and gaming activities and undoubtedly had a negative impact on hypotonic drink sales revenues. However, as the condition improves the hypotonic drinks market is expected to form a recovery curve during the forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021, GoodSport and sports Drinks, a Rosemont, Ill.-based startup, plans to launch GoodSport, a 97 percent dairy hypotonic drink, with the goal of competing nationally against leading brands. The product will be available on Amazon.com and www.goodsport.com.
• In 2020, Powerade Power Water and Powerade Ultra were added to The Coca-Cola Company's portfolio. These products are intended to address the shift in exercise habits toward endurance. Ultra has 50% more electrolytes than regular Powerade and creatine. Each product line has three flavours and contains no sugar or calories. 
• In 2019, Coca-Cola launched the hypotonic drink Powerade in India. Coca-Cola intends to diversify its portfolio in order to provide more options to Indian consumers who prefer beverages to sweetened fizzy drinks. ?

Global Hypotonic Drinks Market Scope

The hypotonic drinks market is segmented on the basis of product, application, distribution channel, end-user and ingredient. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• General Hypotonic Drinks
• Hypotonic Shots

Application

• Age (<13)
• Age (13-21)
• Age (21-35)
• Age (>35)

End users

• Athletes
• Casual Consumers
• Lifestyle User

Distribution Channel

• Modern Trade
• Drug Stores
• Convenience Store
• E-Commerce
• Other Retail Format

Ingredients

• Citric Acid
• Flavours
• Preservatives
• Salts and Electrolytes
• Carbohydrates
• Vitamins
• Others

Hypotonic Drinks Market Regional Analysis/Insights

The hypotonic drinks market is analysed and market size insights and trends are provided by country, product, application, distribution channel, end-user and ingredient as referenced above.

The countries covered in the hypotonic drinks market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

The largest market for hypotonic drinks is in North America. Through new product launches and innovations, such as adding more sugar or caffeine content per can, introducing a variety of flavours, and opting for packaging in glass bottles, the North American region has been able to maintain its position as one of the leading markets for these beverages.

U.S. is the fastest-growing market for hypotonic drinks, owing to a combination of factors such as rising population rates and increased health-consciousness. The region's growth can also be attributed to economic development within Latin American nations, which has resulted in higher levels of disposable income among consumers. This aided in the development and purchase of more expensive beverages.

La section pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements dans la réglementation du marché qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques et l'analyse des cinq forces du porteur, les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques mondiales et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.   

Analyse du paysage concurrentiel et des parts de marché des boissons hypotoniques

Le paysage concurrentiel du marché des boissons hypotoniques fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination de l'application. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liée au marché des boissons hypotoniques.

Certains des principaux acteurs opérant sur le marché des boissons hypotoniques sont :

• Abbott (États-Unis)
• ACLI-MATE (États-Unis)
• BA SPORTS NUTRITION LLC (États-Unis)
• BioSteel Nordics (États-Unis)
• Britvic Plc (Australie)
• Cargill Incorporated (États-Unis)
• Décathlon SA (Suisse)
• DyDo Group Holdings Inc. (États-Unis)
• Boissons énergétiques LLC (États-Unis)
• Keurig Dr. Pepper Inc. (États-Unis)
• Large Life Ltd. (Inde)
• Monster Energy Co. (États-Unis)
• Otsuka Pharmaceutical Co. Ltd. (Japon)
• PepsiCo Inc. (États-Unis)
• Red Bull GmbH (Allemagne)
• Groupe Shree Jalaram (Inde)
• Suntory Holdings Ltd. (Chine)

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