Global Home Care Products Market – Industry Trends and Forecast to 2031

Analyse et taille du marché des produits d'entretien ménager

Le marché des produits d'entretien ménager connaît une croissance constante, tirée par une sensibilisation croissante à l'hygiène et à la propreté, l'augmentation des revenus disponibles et l'évolution des modes de vie. Le marché englobe de nombreux produits, notamment des nettoyants de surface, des détergents à lessive, des détergents à vaisselle, des assainisseurs d'air et des articles de soins personnels. L'un des principaux moteurs du marché est l'importance croissante accordée à la santé et au bien-être, qui incite les consommateurs à rechercher des produits favorisant un environnement de vie propre et hygiénique. En outre, l'urbanisation et le nombre croissant de ménages à double revenu ont contribué à la demande accrue de produits d'entretien ménager pratiques et permettant de gagner du temps.

Français La taille du marché mondial des produits d’entretien ménager était évaluée à 282,36 millions USD en 2023 et devrait atteindre 413,06 millions USD d’ici 2031, avec un TCAC de 4,87 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur le marché telles que la valeur du marché, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l’équipe de recherche sur le marché de Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et le comportement des consommateurs.

Portée du rapport et segmentation du marché

Définition du marché

Les produits d'entretien ménager désignent une large gamme de biens de consommation destinés à maintenir la propreté, l'hygiène et le bien-être général dans l'environnement domestique. Ces produits sont destinés à une utilisation régulière dans les tâches ménagères, telles que le nettoyage, la lessive et les soins personnels. Les produits d'entretien ménager courants comprennent les nettoyants de surface, les détergents pour la vaisselle, les détergents pour le linge, les assainisseurs d'air et les articles de soins personnels comme les savons et les shampoings.

Dynamique du marché des produits d'entretien ménager

Conducteurs

• Sensibilisation accrue à l'hygiène et à la propreté

La prise de conscience croissante de l’importance de l’hygiène et de la propreté, en particulier pendant la pandémie de COVID-19, est un facteur clé du marché. Les consommateurs sont de plus en plus soucieux de maintenir un environnement de vie propre et hygiénique pour prévenir la propagation des germes et des maladies. Cette prise de conscience a accru la demande de produits d’entretien ménager tels que les désinfectants, les nettoyants de surface et les désinfectants pour les mains . Les fabricants répondent à cette demande en introduisant de nouveaux produits et formulations spécifiquement conçus pour tuer les germes et les virus, stimulant ainsi davantage la croissance du marché.

• Changement des modes de vie et de la dynamique des ménages

L'évolution des modes de vie, notamment l'augmentation du nombre de ménages à double revenu et des modes de vie actifs, stimule la demande de solutions d'entretien ménager pratiques et permettant de gagner du temps. Les consommateurs recherchent des produits qui peuvent les aider à maintenir une maison propre et organisée avec un minimum d'effort. Cela a conduit au développement de produits d'entretien ménager innovants tels que des lave-vaisselle automatiques, des aspirateurs robotisés et des solutions de nettoyage tout-en-un qui répondent aux besoins des ménages modernes. Les fabricants capitalisent sur cette tendance en introduisant des produits pratiques, efficaces et efficients, stimulant ainsi la croissance du marché.

• Mettre l'accent sur la durabilité et le respect de l'environnement

There is a growing focus on sustainability and eco-friendliness in the market, due to which consumers are seeking products that are made from natural and biodegradable ingredients, as well as products that use sustainable packaging materials. Developing eco-friendly home care products that appeal to environmentally conscious consumers is increasing. Manufacturers respond to this demand by introducing eco-friendly product lines and promoting sustainable practices throughout their supply chains, driving market growth.

Opportunities

• Innovation and Product Differentiation

With increasing competition in the market, manufacturers are focusing on developing innovative products that offer unique features and benefits to consumers. This includes products with advanced formulations that provide superior cleaning performance and products that cater to specific consumer needs, such as eco-friendly and natural products. By investing in research and development and introducing innovative products, manufacturers can differentiate themselves in the market to capture the attention of consumers looking for high-quality and effective home care solutions and create new opportunities in the market.

• Digital Transformation and E-Commerce

With an increasing number of consumers shopping online, manufacturers can leverage e-commerce platforms to reach a wider audience and expand their market presence. By investing in online marketing strategies, optimizing their digital presence, and partnering with e-commerce platforms, manufacturers can enhance their visibility and accessibility to consumers. Embracing digital transformation and e-commerce can help manufacturers drive growth, capitalize on the growing trend of online shopping for home care products, and create new market opportunities.

Restraints/Challenges

• Supply Chain Disruptions

The home care products market is susceptible to supply chain disruptions and fluctuations in raw material costs, which can impact production and distribution. Disruptions such as natural disasters, geopolitical events, or pandemics can lead to shortages of key ingredients or packaging materials, affecting manufacturing operations and product availability. Additionally, fluctuations in the cost of raw materials, such as petroleum-based chemicals used in cleaning agents, can impact production costs and profit margins and restrain market growth.

• Intense Competition and Price Sensitivity

Intense competition among manufacturers, retailers, and private label brands has triggered price wars and exerted downward pressure on prices, especially in mature markets. Consequently, manufacturers are confronted with the task of balancing profitability with competitive pricing. In times of economic uncertainty, consumers are becoming more price-conscious, emphasizing value for money, which poses a challenge to market growth.

This home care products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the home care products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In September 2023, Dow introduced EcoSense 2470 Surfactant, providing a sustainable option for customers seeking to meet their formulation goals in the home care market through innovative carbon capture technology
• In November 2023, The Organic World (TOW) was recognized as a leading Responsible Retailer in India and the premier chain of organic and natural retail stores. TOW launched three new products under its plant-based home care brand
• In February 2024, Happi Planet, a direct-to-consumer (D2C) home care startup, secured approximately USD 1 million in a strategic investment round led by Fireside Ventures. The investment is aimed at expanding its presence in both online and offline marketplaces

Home Care Products Market Scope

The home care products market is segmented on the basis of product, type, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

Type

• Organic
•  Conventional

Distribution Channel

• Supermarkets/ Hypermarkets
• Specialist Retailers
• Convenience Stores
• Online
• Others

Home Care Products Market Regional Analysis/Insights

The home care products market is analyzed and market size insights and trends are provided by country, product, type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Asia-Pacific is expected to dominate the market due to the region's rising living standards and strong consumer purchasing power. As economies in countries like China, India, and Southeast Asian nations continue to grow, consumers in these regions can afford higher-quality products and services. This is expected to drive demand for various goods and services, leading to its dominance in the region.

North America is expected to be the fastest growing during the forecast period due to to increased household spending in the region, driven by factors such as rising disposable incomes and favorable economic conditions. In addition, North America benefits from a well-developed real estate sector, which is expected to further stimulate economic activity and drive demand for products and services in the market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Home Care Products Market Share Analysis

The home care products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the home care products market are:

• LIXIL Corporation (Japan)
• Zurn Industries LLC. (U.S.)
• Masco Corporation (U.S.)
• Bella Group (U.S.)
• Kohler Co. (U.S.)
• Jaquar (India)
• VITRA INTERNATIONAL AG. (Switzerland)
• TOTO LTD. (India)
• Roca Sanitario, S.A (Spain)
• Boch AG (Germany)
• Ecolab (U.S.)
• CleanWell, LLC. (U.S.)
• Seventh Generation Inc (U.S.)
• The Claire Manufacturing Company (U.S.)
• Parker Laboratories (U.S.)
• GOJO Industries, Inc. (U.S.)
• Stepan Company (U.S.)
• Whiteley (New Zealand)
• ECOVACS (China)
• Dyson (U.K.)
• LG Electronics (South Korea)
• Robot Corporation (U.S.)
• Proscenic (China)
• Samsung (South Korea)
• Neato Robotics, Inc. (U.S.)
• Matsutek Co. Ltd. (Taiwan)

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