Rapport d’analyse de la taille, de la part et des tendances du marché mondial de l’authentification FIDO – Aperçu du secteur et prévisions jusqu’en 2031

Analyse du marché de l'authentification FIDO

Le marché mondial de l’authentification FIDO est porté par des menaces croissantes en matière de cybersécurité et par la demande croissante de solutions sans mot de passe, renforcées par des réglementations gouvernementales favorisant des méthodes d’authentification plus solides. Cependant, les coûts de mise en œuvre élevés et le manque de sensibilisation constituent des freins importants à la croissance du marché. Les opportunités proviennent des marchés émergents, de l’intégration de FIDO avec des technologies avancées comme l’IA et la blockchain, et de la tendance croissante du travail à distance, qui nécessite des solutions d’authentification sécurisées. Malgré ces perspectives, des défis tels que l’évolution rapide des menaces de cybersécurité, la résistance des utilisateurs aux changements de méthodes d’authentification, un marché fragmenté et les problèmes de confidentialité liés au traitement des données biométriques pourraient entraver l’adoption et la croissance généralisées de ce secteur.

Taille du marché de l'authentification FIDO

Français La taille du marché mondial de l'authentification FIDO a été évaluée à 1,45 milliard USD en 2023 et devrait atteindre 7,45 milliards USD d'ici 2031, avec un TCAC de 22,7 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur le marché telles que la valeur du marché, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe de recherche sur le marché de Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production, une analyse PORTER et une analyse PESTLE.

Tendances du marché de l'authentification FIDO

« Augmentation des menaces de cybersécurité »

L'augmentation des menaces de cybersécurité est devenue une préoccupation majeure pour les organisations du monde entier, ce qui entraîne un besoin urgent de solutions d'authentification robustes telles que FIDO. Les cyberattaques devenant de plus en plus fréquentes et sophistiquées, allant des violations de données et des escroqueries par phishing aux ransomwares et au vol d'identité, les entreprises sont obligées d'adopter des mesures de sécurité plus strictes pour protéger les informations sensibles. Les systèmes traditionnels basés sur des mots de passe sont de plus en plus inadaptés face à ces menaces, car ils peuvent être facilement compromis. Par conséquent, les organisations recherchent des méthodes d'authentification avancées qui offrent une sécurité renforcée, telles que l'approche sans mot de passe de FIDO, qui s'appuie sur la cryptographie à clé publique et la vérification biométrique. Cette évolution atténue le risque d'accès non autorisé et contribue également à instaurer la confiance avec les clients et les partenaires, préservant ainsi la réputation et la santé financière d'une organisation à une époque où la sécurité des données est primordiale.

Portée du rapport et segmentation du marché mondial de l'authentification FIDO 

Définition du marché de l'authentification FIDO

L'authentification FIDO (Fast Identity Online) vise à améliorer la sécurité en ligne et l'expérience utilisateur en éliminant le besoin de mots de passe traditionnels. L'authentification FIDO s'appuie sur la cryptographie à clé publique, la biométrie et d'autres méthodes sécurisées pour offrir une expérience d'authentification multifacteur sans mot de passe. L'authentification FIDO (Fast Identity Online) est une norme de sécurité conçue pour fournir une authentification forte et sans mot de passe pour les services en ligne, améliorant à la fois la sécurité et la commodité de l'utilisateur. Elle utilise la cryptographie à clé publique pour permettre une authentification sécurisée, rapide et résistante au phishing sur les sites Web et les applications. Au lieu de s'appuyer sur des mots de passe traditionnels, l'authentification FIDO permet aux utilisateurs de s'authentifier à l'aide de la biométrie (comme les empreintes digitales ou la reconnaissance faciale), de clés de sécurité ou d'autres dispositifs matériels. Lorsqu'un utilisateur s'inscrit à un service, une paire de clés unique est générée : la clé privée est stockée en toute sécurité sur l'appareil de l'utilisateur, tandis que la clé publique est stockée sur le serveur du service. Lors de la connexion, l'appareil de l'utilisateur prouve la possession de la clé privée, sans la transmettre, garantissant une authentification sécurisée sans exposer d'informations sensibles.

Dynamique du marché de l'authentification FIDO

Conducteurs  

• Croissance des services numériques et des transactions en ligne

The growth of digital services and online transactions is a major driver for the FIDO (Fast Identity Online) Authentication market, as the global shift toward e-commerce, online banking, digital payments, and remote work has significantly increased the need for secure and seamless authentication solutions. Traditional password-based systems are proving inadequate in addressing the rising security concerns associated with online fraud, phishing, and identity theft. FIDO authentication provides a more secure and user-friendly alternative by enabling password-less logins using biometrics, security keys, or hardware tokens, which significantly reduces the risk of credential theft and breaches. As consumers demand faster, hassle-free experiences in online transactions, businesses are turning to FIDO to improve both security and convenience. Its ability to authenticate users quickly without passwords while ensuring high levels of security is driving widespread adoption across sectors such as banking, retail, and healthcare, where protecting user data and streamlining the customer experience are top priorities. 

For Instance,

• In September 2024, According to Economic Times, India's digital payments industry is experiencing explosive growth, with transaction volumes rising by 42% year-over-year (YoY) in FY 2023-24. According to a PwC report, transaction volumes are expected to triple by FY 2028-29, with UPI (Unified Payments Interface) dominating the space, currently accounting for over 75% of all transactions. By FY 2028-29, UPI is projected to handle 439 billion transactions, highlighting the significant expansion of digital payments across the country

This rapid growth in digital transactions is driving the global FIDO (Fast Identity Online) Authentication market, as the surge in online payments increases the need for secure and user-friendly authentication methods. With the rise of digital services, especially in high-transaction-volume economies like India, organizations are adopting FIDO's password-less solutions to enhance transaction security and combat cyber threats, such as fraud and phishing, while offering seamless user experiences.

• Rising Demand for Passwordless Solutions

The rising demand for passwordless solutions is transforming the landscape of digital security as organizations and users seek more efficient and secure alternatives to traditional password-based authentication. Passwords have long been a significant vulnerability, often leading to breaches due to weak, reused, or easily guessed credentials. As cyber threats continue to evolve, the limitations of passwords become increasingly apparent, prompting businesses to adopt passwordless methods that enhance security while improving user experience. Solutions such as biometric authentication (fingerprint and facial recognition), security tokens, and FIDO-compliant technologies provide a seamless login experience without the need for passwords, reducing the friction often associated with complex password management. This shift not only decreases the risk of account compromise but also aligns with user preferences for convenience and simplicity in accessing their accounts. As a result, organizations are increasingly prioritizing the implementation of passwordless solutions to safeguard sensitive data and enhance overall cybersecurity posture.

Opportunities

• Integration with Advanced Technologies

The integration of FIDO authentication with advanced technologies such as artificial intelligence (AI), machine learning, and blockchain is revolutionizing the security landscape, offering enhanced protection against evolving cyber threats. AI and machine learning can analyze user behavior patterns, enabling more robust risk assessments and adaptive authentication measures that respond dynamically to potential threats. For instance, these technologies can identify anomalies in login attempts, flagging suspicious activities for further verification, thereby reducing the likelihood of unauthorized access. Additionally, integrating FIDO with blockchain technology can provide a decentralized and tamper-proof framework for managing identities and authentication credentials, increasing transparency and security. This synergy not only streamlines the authentication process but also strengthens data integrity, ensuring that sensitive information remains protected. As organizations increasingly embrace these advanced technologies, the demand for FIDO-compliant solutions that leverage their capabilities will continue to grow, paving the way for a more secure and efficient digital ecosystem .

• Increase in Remote Work   

The increase in remote work has significantly reshaped the security requirements for organizations, driving the adoption of FIDO authentication solutions to ensure secure access to sensitive data and systems from diverse locations. As employees increasingly work outside traditional office environments, the need for robust, user-friendly authentication methods becomes paramount to protect against potential security breaches. Passwords are often viewed as inadequate in remote settings due to risks such as phishing attacks and credential theft, making passwordless solutions more appealing. FIDO authentication offers a streamlined user experience, allowing employees to log in securely using biometric data or security tokens, thereby minimizing the risk associated with traditional passwords. Moreover, implementing FIDO-compliant solutions supports compliance with various regulatory standards that require strong authentication measures. As businesses continue to embrace remote work as a permanent model, the demand for secure, scalable authentication solutions like FIDO will likely grow, reinforcing the importance of cybersecurity in a distributed workforce.

Restraints/Challenges

• High Implementation Costs  

High implementation costs present a significant barrier to the widespread adoption of FIDO authentication solutions, particularly for small and medium-sized enterprises (SMEs). The initial expenses associated with deploying these advanced security measures can be daunting, as organizations often need to invest in specialized hardware, software, and training to ensure effective integration. Additionally, ongoing costs related to maintenance, support, and updates can further strain budgets. Many SMEs, operating with limited financial resources, may prioritize other operational needs over implementing robust authentication solutions, leaving them vulnerable to cyber threats. This cost concern can slow the overall growth of the FIDO market, as organizations hesitate to commit to investments without clear, quantifiable returns on security and operational efficiency.. .

• Lack of Awareness

A lack of awareness regarding the benefits and functionalities of FIDO authentication solutions hampers their adoption in various sectors. Many organizations, particularly those that rely on traditional authentication methods, may not fully understand the advantages of implementing FIDO standards, such as improved security and enhanced user experience. This gap in knowledge can lead to misconceptions about the complexity and effectiveness of passwordless authentication, resulting in reluctance to transition from established practices. Additionally, the rapid evolution of cybersecurity threats requires organizations to stay informed about new solutions and best practices; however, without proper education and outreach, businesses may miss opportunities to enhance their security posture. Increasing awareness through targeted marketing, educational initiatives, and case studies showcasing successful implementations can help bridge this gap and drive greater adoption of FIDO authentication solutions.  

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

FIDO Authentication Market Scope

The market is segmented on the basis of component, deployment mode, authentication type, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Solution
• Services

Authentication Type

• Single-Factor Authentication (SFA)
• Multi-Factor Authentication (MFA)
• Passwordless Authentication

Industry Vertical

• Banking
• Financial Services, and Insurance (BFSI)
• IT and Telecommunications
• Healthcare
• Government
• Retail
• Education
• Others

Deployment Mode

• On-premise
• Cloud-based
• Hybrid

FIDO Authentication Market Regional Analysis

The market is analyzed and market size insights and trends are provided by deployment mode, component, organization size, application and industry as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is currently dominating the Global FIDO Authentication Market due to several key factors. Firstly, the region is home to many leading technology companies and cybersecurity firms that actively develop and implement innovative authentication solutions, driving market growth. Additionally, heightened awareness of cybersecurity threats among businesses and consumers has led to increased investments in advanced security measures, including FIDO-compliant solutions. Regulatory frameworks and compliance requirements in North America, such as GDPR and HIPAA, further necessitate strong authentication practices, compelling organizations to adopt passwordless technologies.

The Asia-Pacific region is emerging as the fastest-growing market for FIDO authentication solutions, driven by rapid digitalization, increasing internet penetration, and a surge in cyber threats. As countries in this region embrace digital transformation across various sectors, including finance, healthcare, and e-commerce, the demand for secure authentication methods has skyrocketed. Governments in Asia-Pacific are also implementing regulations to enhance cybersecurity standards, further propelling the adoption of FIDO-compliant solutions. Additionally, the rise of the middle class and smartphone usage has increased the need for convenient, secure access to online services, creating a favorable environment for passwordless technologies. Furthermore, growing awareness of the limitations of traditional passwords, combined with a younger, tech-savvy population, is fostering a shift towards modern authentication methods. As organizations in Asia-Pacific continue to prioritize cybersecurity and enhance user experience, the demand for FIDO authentication is expected to accelerate significantly.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

FIDO Authentication Market Share

Le paysage concurrentiel du marché fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises par rapport au marché.

Les leaders du marché de l'authentification FIDO opérant sur le marché sont :

• Yubico (Suède)
• Gemalto (France)
• Nok Nok Labs (États-Unis)
• ID.me (États-Unis)
• Duo Security (Cisco) (États-Unis)
• SecureAuth (États-Unis)
• Alliance FIDO (États-Unis)
• Identité Ping (États-Unis)
• Auth0 (Okta) (États-Unis)
• HID Global (États-Unis)

Derniers développements sur le marché mondial de l'authentification FIDO

• En mai 2024, Cryptnox a lancé une application mobile révolutionnaire pour la gestion des clés de sécurité FIDO2, disponible sur l'Apple Store. Cette application permet aux utilisateurs de gérer leurs cartes Cryptnox FIDO2 directement depuis leur smartphone, offrant des fonctionnalités telles que la configuration du code PIN, la réinitialisation de l'appareil et la compatibilité avec les clés FIDO d'autres marques. Le lancement vise à améliorer l'expérience utilisateur et à promouvoir une meilleure gestion de la sécurité des appareils FIDO2
• En juin 2023, Yubico a annoncé un nouvel ajout à sa gamme de YubiKeys conçues spécifiquement pour le secteur de la santé. Ce produit vise à améliorer l'accès sécurisé aux données des patients, facilitant ainsi l'authentification des professionnels de la santé sans compromettre la sécurité. Les nouvelles clés prennent en charge FIDO2 et sont conçues pour répondre aux exigences réglementaires du secteur de la santé.

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