Marché mondial des pick-up électriques – Tendances et prévisions du secteur jusqu’en 2031

Analyse et taille du marché des véhicules électriques pick-up

Le marché mondial des pick-up électriques connaît une croissance importante, tirée par la hausse des coûts du carburant, les préoccupations environnementales croissantes et les progrès de la technologie des batteries. Ce marché offre des alternatives écologiques aux camions à essence traditionnels, s'adressant aux consommateurs et aux entreprises à la recherche d'un transport puissant et durable. Ce rapport explore le paysage du marché, analyse les segments clés et identifie les opportunités de croissance prometteuses.

Français Data Bridge Market Research analyse que le marché mondial des pick-up électriques, qui était de 7,61 milliards USD en 2023, devrait atteindre 62,08 milliards USD d'ici 2031 et devrait connaître un TCAC de 30,0 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur le marché telles que la valeur du marché, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe de recherche sur le marché Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et une analyse du pilon.

Portée du rapport et segmentation du marché

Définition du marché

An electric pickup vehicle is a mode of transportation powered by electricity, utilizing electric motors instead of internal combustion engines to drive the wheels. It typically incorporates a large open cargo area behind the passenger compartment, designed for transporting goods or equipment, making it suitable for various commercial and personal applications.

Global Electric Pick Up Vehicle Market Dynamics

Drivers

• Rising Awareness of Climate Change

Rising awareness of climate change serves as a significant driver for the global electric pick-up vehicle market. As the adverse effects of climate change become increasingly apparent, there is a growing recognition of the urgent need to reduce greenhouse gas emissions and transition towards sustainable transportation solutions. Electric pick-up vehicles offer a promising alternative to traditional fuel-powered trucks, as they produce lower emissions and contribute to mitigating climate change. The escalating awareness of environmental issues among consumers, businesses, and governments drives demand for electric pick-up vehicles, incentivizing manufacturers to innovate and expand their electric vehicle offerings.

• Stricter Emission Regulations

Stricter emission regulations represent a significant driver for the global electric pick-up vehicle market. As governments worldwide impose tighter restrictions on vehicle emissions to combat air pollution and mitigate climate change, there is a growing imperative for automakers to transition towards zero-emission vehicles. Electric pick-up vehicles offer a viable solution to meet stringent emission standards, as they produce minimal or zero tailpipe emissions. In response to these regulations, automakers are increasingly investing in electric vehicle technology, including the development of electric pick-up trucks, to ensure compliance and maintain market competitiveness. The alignment of regulatory requirements with consumer demand for cleaner transportation options further drives the adoption of electric pick-up vehicles, fostering market growth in the transition to a more sustainable mobility landscape.

• Rising Fuel Costs

Rising fuel costs serve as a significant driver for the global electric pick-up vehicle market. As conventional fuel prices escalate, consumers and fleet operators seek more cost-effective and sustainable transportation alternatives. Electric pick-up vehicles offer an attractive solution, as they are powered by electricity, which is often cheaper than gasoline or diesel fuel on a per-mile basis. The potential for long-term cost savings associated with lower fuel and maintenance expenses incentivizes the adoption of electric pick-up trucks. Additionally, fluctuations in fuel prices can lead to increased volatility and uncertainty for businesses reliant on traditional internal combustion engine vehicles, further prompting a shift towards electric alternatives. Consequently, the rising cost of fuel acts as a catalyst for accelerating the adoption of electric pick-up vehicles, driving market expansion and fostering a transition to greener transportation solutions.

Opportunities

• Battery Technology Advancements

Continuous innovations in battery technology, including advancements in energy density, charging speed, and cost reduction, enhance the performance and appeal of electric pick-up trucks. Improved battery capabilities enable longer driving ranges, faster charging times, and increased payload capacities, addressing some of the key concerns associated with electric vehicles (EVs). Moreover, advancements in battery technology contribute to the development of lighter and more compact battery packs, optimizing vehicle weight distribution and maximizing interior space for enhanced utility. As battery technology continues to evolve, offering greater efficiency, reliability, and affordability, electric pick-up vehicle become more competitive with their conventional counterparts, appealing to a broader range of consumers and businesses. Consequently, the ongoing progress in battery technology represents a significant opportunity for the global electric pick-up vehicle market, driving innovation, market growth, and widespread adoption of electric mobility solutions.

Restraints

• Higher Upfront Costs

Higher upfront costs pose a significant restraint for the global electric pick-up vehicle market. Electric pick-up trucks generally command a higher initial purchase price compared to their conventional counterparts due to the cost of battery technology and associated components. These higher upfront costs can deter potential buyers, especially in markets where consumers prioritize affordability or have limited access to financial incentives or subsidies for electric vehicles (EVs). Additionally, concerns about the resale value of electric pick-up trucks and the availability of charging infrastructure may further contribute to consumer hesitation. Despite long-term cost savings from lower fuel and maintenance expenses, the initial investment required to purchase an electric pick-up truck remains a barrier for many buyers. Overcoming this restraint requires concerted efforts to reduce manufacturing costs, increase economies of scale, and implement supportive policies and incentives that make electric vehicles more accessible and affordable for consumers.

Challenges

• Limited Charging Infrastructure

Limited charging infrastructure presents a significant challenge for the Global Electric Pick-up Vehicle Market. The adoption of electric pick-up vehicle relies heavily on the availability of robust charging infrastructure to support long-distance travel and daily charging needs. However, in many regions, the charging infrastructure remains inadequate, with limited access to public charging stations and insufficient coverage in rural areas. This lack of infrastructure creates range anxiety among consumers, inhibiting their willingness to switch to electric pick-up trucks. Moreover, the cost and complexity of installing charging stations can deter investment from stakeholders, including governments, businesses, and utilities. Addressing this challenge requires strategic investments in expanding charging infrastructure, incentivizing the deployment of charging stations in key locations, and promoting interoperability and standardization to enhance user convenience. Collaborative efforts among policymakers, industry players, and other stakeholders are essential to overcome the barriers posed by limited charging infrastructure and accelerate the adoption of electric pick-up vehicles.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In March 2024, Rivian, the American electric vehicle manufacturer, is expected to launch its popular R1T electric pickup truck in European markets around March 2024. This news has generated significant buzz as the R1T is known for its impressive range, performance, and off-road capabilities
• In February 2024, Ford announced an extended range battery option for its best-selling F-150 Lightning electric pickup truck. This new battery pack is expected to offer a significant boost in driving range, potentially exceeding 300 miles on a single charge. This addresses a key concern for potential buyers and reinforces the competitiveness of the F-150 Lightning in the market

Global Electric Pick Up Vehicle Market Scope

The global electric pick up vehicle market is segmented on the basis of propulsion, vehicle type, range, automation level. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Propulsion

• Battery Electric Vehicle
• Fuel Cell Electric Vehicle
• Plug-in Hybrid Electric Vehicle

Vehicle Type

• Medium and HCV
• LCV

Range

• Less than 200 Miles
• More than 200 Miles

Automation Level

• Semi-Autonomous
• Fully Autonomous

 Global Electric Pick Up Vehicle Market Region Analysis/Insights

The market is analyzed and market size insights and trends are provided by region, propulsion, vehicle type, range, automation level, as referenced above.

The regions covered in the market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the global electric pick up vehicle market report are U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of the Middle East and Africa.

North America dominates the global electric pick-up vehicle market due to several key factors. The region has a mature automotive industry with a strong focus on innovation and technological advancement, making it conducive to the development and adoption of electric vehicles (EVs). Additionally, North America has a well-established infrastructure for electric vehicle manufacturing, including a network of suppliers, research institutions, and skilled labor, facilitating the production of electric pick-up trucks. Moreover, government incentives and subsidies aimed at promoting clean energy and reducing emissions have spurred consumer interest and investment in electric vehicles.

Asia-Pacific is the fastest-growing region in the global electric pick-up vehicle market due to several key factors. The region is experiencing rapid urbanization and industrialization, leading to increased demand for sustainable transportation solutions to address congestion and pollution issues in urban areas. Additionally, governments across Asia-Pacific are implementing stringent emission regulations and offering incentives to promote the adoption of electric vehicles, driving consumer interest and investment in electric pick-up trucks. Moreover, the region is home to some of the world's largest automotive markets, such as China and India, where growing middle-class populations and rising disposable incomes are driving demand for electric vehicles.

The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

Competitive Landscape and Global Electric Pick Up Vehicle Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Tesla, Inc. (U.S.)
• Rivian Automotive, Inc. (U.S.)
• General Motors Company (U.S.)
• Ford Motor Company (U.S.)
• Bollinger Motors (U.S.)
• Lordstown Motors Corp. (U.S.)
• Workhorse Group Inc. (U.S.)
• Nikola Corporation (U.S.)
• Atlis Motor Vehicles (U.S.)
• Canoo Inc. (États-Unis)
• Fisker Inc. (États-Unis)
• Arrival Ltd. (Royaume-Uni)
• Ford Otosan (Turquie)
• BYD Company Limited (Chine)
• Xpeng Inc. (Chine)
• NIO Inc. (Chine)
• Great Wall Motors Company Limited (Chine)
• Mahindra & Mahindra Limited (Inde)
• Tata Motors Limited (Inde)
• Rivian Automotive Canada Inc. (Canada)

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