Marché mondial des revêtements décoratifs – Tendances et prévisions de l'industrie jusqu'en 2030

Analyse et taille du marché des revêtements décoratifs

L'augmentation des systèmes de revêtement respectueux de l'environnement est le facteur essentiel de l'accélération de la croissance du marché, l'augmentation des revêtements durables avec de meilleures performances et une meilleure esthétique, l'urbanisation et l'industrialisation croissantes dans le monde entier, les avancées et les développements croissants sur le marché, la demande croissante de ces produits dans les bâtiments car ils améliorent la durabilité et l'apparence de la surface ainsi que la protection contre les intempéries et les conditions extérieures difficiles telles que les rayons UV, les températures extrêmes, les pluies acides et les particules étrangères, l'utilisation croissante dans les applications de construction dans divers pays, dont la Chine, les États-Unis, le Mexique, le Qatar, les Émirats arabes unis, l'Inde, le Vietnam et Singapour et l'augmentation des propriétés supérieures, notamment la résistance à l'humidité, à la corrosion, aux rayons UV, aux bactéries et à la chaleur, sont les principaux facteurs parmi d'autres qui stimulent le marché des revêtements décoratifs.

De plus, la croissance croissante dans les régions moins réglementées, l’augmentation des activités de recherche et développement sur le marché et l’augmentation des investissements dans les marchés émergents créeront encore de nouvelles opportunités pour le marché des revêtements décoratifs au cours de la période de prévision.

Data Bridge Market Research analyse que le marché des revêtements décoratifs, qui était de 66,32 milliards USD en 2022, devrait atteindre 95,76 milliards USD d'ici 2030 et devrait connaître un TCAC de 4,7 % au cours de la période de prévision de 2023 à 2030.  

Le segment d’application du marché des revêtements décoratifs est dominé par le segment « architectural » en raison de la taille et de la diversité du marché, qui comprend la construction résidentielle et commerciale.

Outre les informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse du déficit de la chaîne d'approvisionnement et de la demande.

Portée et segmentation du marché des revêtements décoratifs

Market Definition

Decorative coatings encompass a diverse range of materials and finishes applied to surfaces primarily for aesthetic enhancement. They find extensive applications across various industries and creative domains. In architecture, these coatings adorn and safeguard buildings, while in the automotive sector, they add beauty and protection to vehicles. Woodwork and furniture benefit from decorative coatings for both aesthetics and preservation.

Decorative Coatings Market Dynamics

Drivers

• Growing Construction Industry

The global decorative coatings market is driven by the continued growth of the construction industry. Increasing urbanization, population growth, and infrastructure development projects worldwide are boosting the demand for decorative coatings in architectural applications. These coatings are essential for protecting and beautifying buildings, both residential and commercial, contributing significantly to market growth.

• Rising Environmental Concerns

The rising environmental consciousness among consumers and stringent government regulations are driving the adoption of eco-friendly decorative coatings. Water-based formulations, which have lower VOC emissions compared to solvent-based counterparts, are gaining popularity. Companies investing in sustainable and low-VOC coatings are positioned to meet consumer preferences and comply with environmental regulations, thus driving market growth.

• Increasing Innovation and Technological Advancement

Advancements in coating technologies are propelling the market forward. Innovations in paint formulations, such as self-cleaning coatings, anti-microbial coatings, and coatings with enhanced durability, are creating new opportunities for manufacturers. These innovations cater to various application areas, from residential homes to healthcare facilities, driving demand for specialized coatings.

Opportunities

• Emerging Markets

The decorative coatings market offers significant growth opportunities in emerging economies with rising middle-class populations and increased disposable incomes. As more consumers in these regions seek aesthetically pleasing and durable coatings, manufacturers can tap into these markets to expand their customer base and revenue.

• Customization and Personalization

Consumer preferences for customized and personalized coatings are growing. Manufacturers can capitalize on this trend by offering a wide range of colors, finishes, and textures. Customization allows companies to meet the unique demands of consumers, including interior designers and architects, and can differentiate them in a competitive market.

Restraints/Challenges

• Raw Material Price Volatility

The decorative coatings industry is sensitive to fluctuations in raw material prices, especially those derived from petrochemicals. Rapid price changes can affect production costs and profit margins for manufacturers. Maintaining stable pricing in the face of raw material price volatility is a significant challenge.

• Regulatory Compliance Costs

Meeting stringent environmental and safety regulations, particularly regarding VOC emissions, can be costly for manufacturers. Compliance necessitates investments in research, development, and technology to produce low-VOC coatings. These compliance costs can put pressure on profitability and limit the market entry of smaller players.

• Intense Competition

The decorative coatings market is highly competitive, with numerous established players. Entering or expanding within this market presents challenges related to market saturation and the need for product differentiation. Companies must invest in research and marketing to distinguish themselves and gain market share.

• Supply Chain Disruptions

The industry is vulnerable to supply chain disruptions caused by factors such as natural disasters, geopolitical tensions, and transportation issues. These disruptions can lead to delays in production and increased costs, impacting manufacturer’s ability to meet customer demand and maintain profitability. Robust supply chain management is crucial to mitigate these challenges.

This decorative coatings market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the decorative coatings market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In September 2023, Grasim Industries Ltd, an Aditya Birla group company, is set to launch its new paints venture, Birla Opus, in the fourth quarter of FY24 with a committed investment of ₹10,000 crore ($1.34 billion). The move marks their entry into the high-growth Indian decorative paints market. With advanced research and manufacturing facilities across multiple Indian states, the firm aims to become a strong contender in the industry. The estimated value of India's decorative paints sector is ₹70,000 crore, driven by increasing consumer demand and government initiatives. Grasim's entry adds competition to established players like Asian Paints and Berger Paints

Global Decorative Coatings Market Scope

The decorative coatings market is segmented on the basis of product, resin type, formulation, substrate, coat type, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Primer
• Enamel
• Emulsions
• Others

Resin Type

• Acrylic
• Alkyd
• Polyurethane
• Epoxy
• Polyester
• Others

Formulation

• Water-Based
• Solvent-Based

Substrate

• Metal
• Plastic
• Glass
• Others

Coat Type

• Top Coat
• Base Coat
• Others

Application

• Architectural
• Automotive
• Domestic Appliances
• Medical
• Sporting Goods
• Jewellery
• Cosmetics
• Aerospace

Decorative Coatings Market Regional Analysis/Insights

The decorative coatings market is analysed and market size insights and trends are provided by product, resin type, formulation, substrate, coat type, and application are referenced above

The countries covered in the decorative coatings market report are U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America in South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, and the Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, and the Rest of Asia-Pacific in Asia-Pacific, and U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and the Rest of the Middle East and Africa in Middle East and Africa

Asia-Pacific dominates the decorative coatings market due to rising construction spending along with rapid economic development in China, India, Indonesia, South Korea, and Thailand and growing domestic producers along with increasing infrastructure sector in this region during the forecast period.

Middle East and Africa is expected to witness the fastest growth during the forecast period due to increasing construction activities mainly in U.A.E. and Qatar due to economic recovery, advanced real estate regulatory framework, and increasing infrastructure projects in this region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Decorative Coatings Market Share Analysis

The decorative coatings market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the company's focus related to the decorative coatings market.

Some of the major players operating in the decorative coatings market are:

• PPG Industries Inc. (U.S.)
• Akzo Nobel N.V. (Netherlands)
• The Sherwin-Williams Company (U.S.)
• Axalta Coating Systems LLC (U.S.)
• NIPSEA GROUP (Singapore)
• Kansai Paint Co. Ltd. (Japan)
• Bayer AG (Germany)
• KCC CORPORATION (South Korea)
• Jotun (Norway)
• Koninklijke DSM N.V. (Netherlands)
• BASF SE (Germany)
• Benjamin Moore & Co. (U.S.)
• Masco Corporation (U.S.)
• DAW SE (Germany)
• The Arkema Group (France)
• Berger Paints India Limited (India)
• Cabot Corporation (U.S.)
• Clariant (Switzerland)
• Eastman Chemical Company (États-Unis)
• Tikkurila (Finlande)
• Cromologie (France)
• HEMPEL A/S (Danemark)
• Ashland (États-Unis)
• RPM International Inc. (États-Unis)

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