Marché mondial des motos connectées – Tendances et prévisions du secteur jusqu’en 2031

Analyse et taille du marché des motos connectées

Une moto connectée désigne un deux-roues technologiquement avancé équipé de diverses fonctionnalités de connectivité qui améliorent la sécurité, le confort et l'expérience de conduite globale du conducteur. Ces motos intègrent la technologie IoT (Internet des objets), leur permettant de communiquer avec d'autres véhicules, infrastructures et appareils externes. Les motos connectées sont souvent équipées de systèmes télématiques, de navigation GPS, de diagnostics en temps réel et d'une connectivité aux smartphones pour les appels mains libres, la diffusion de musique en continu et les notifications. Cette connectivité fournit non seulement aux conducteurs des informations précieuses sur les performances de leur moto, mais facilite également l'amélioration de la sécurité grâce à des fonctionnalités telles que les avertissements de collision et l'assistance d'urgence. Cette technologie émergente transforme l'industrie de la moto en inaugurant une nouvelle ère de conduite intelligente et interconnectée.

Selon les analyses de Data Bridge Market Research, le marché mondial des motos connectées, qui était de 289,30 millions USD en 2023, devrait atteindre 7 962,49 millions USD d'ici 2031 et devrait connaître un TCAC de 51,38 % au cours de la période de prévision. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une représentation géographique de la production et de la capacité par entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et actualisée des tendances des prix et une analyse des déficits de la chaîne d'approvisionnement et de la demande.

Portée du rapport et segmentation du marché

Market Definition

Connected motorcycle generally encompasses motorcycles equipped with advanced connectivity features and technologies. These technologies include but are not limited to IoT (Internet of Things) integration, telematics systems, GPS navigation, real-time data monitoring, and communication capabilities. Connected motorcycles aim to enhance rider safety, provide entertainment and convenience features, enable remote diagnostics, and contribute to overall vehicular connectivity ecosystems. The market involves the integration of hardware and software solutions to establish seamless communication between motorcycles, other vehicles, and infrastructure, contributing to an intelligent and interconnected riding experience.

Global Connected Motorcycle Market Dynamics

Drivers

• Rising Concerns About Rider Safety

The rising concerns about rider safety serve as a significant driver for the connected motorcycle market. The integration of advanced connectivity technologies in motorcycles, such as IoT-based safety features, real-time data monitoring, and communication systems, addresses critical aspects of rider safety. These innovations enable functionalities like collision detection, emergency response systems, and alerts for potential hazards, contributing to a safer riding experience. The heightened focus on enhancing rider safety through technological advancements propels the demand for connected motorcycles, fostering the growth of this market globally.

• Growing Insurance Incentives

The connected motorcycle market experiences a significant driver in the form of growing insurance incentives. The integration of connected technologies in motorcycles allows for real-time monitoring of rider behavior, contributing valuable data for insurance companies to assess risk accurately. As insurers increasingly adopt usage-based insurance models, connected motorcycles become instrumental in providing detailed insights into rider habits, promoting safer practices. This synergy between connected motorcycle technology and insurance incentives not only enhances risk assessment but also encourages riders to adopt safer behaviors, ultimately fostering the market's growth globally.

• Growing Advancements in Connectivity

The connected motorcycle market is primarily driven by the growing advancements in connectivity. The integration of sophisticated connectivity solutions in motorcycles enhances rider experience and safety by providing real-time data on various aspects such as navigation, traffic conditions, and vehicle diagnostics. With the rise of IoT technology, connected motorcycles can communicate seamlessly with other vehicles and smart infrastructure, contributing to improved road safety and overall efficiency. These advancements not only elevate the riding experience but also pave the way for innovative features like remote diagnostics, predictive maintenance, and emergency response systems, driving the global connected motorcycle market forward.

Opportunity

• Smart Infrastructure Integrations

Smart infrastructure integrations present a significant opportunity for the global connected motorcycle market. As cities and roadways evolve into smart ecosystems, the integration of connected motorcycles with smart infrastructure becomes crucial. This synergy enables seamless communication between motorcycles and intelligent traffic management systems, traffic lights, and other smart elements. The integration enhances traffic flow, reduces congestion, and improves overall road safety. In addition, it opens avenues for innovative features such as real-time traffic updates, predictive route optimization, and personalized alerts for riders, contributing to a more connected and efficient transportation ecosystem.

Restraint

• High Upfront Cost

The high upfront cost poses a significant restraint for the global connected motorcycle market. The integration of advanced connectivity features, such as IoT-enabled sensors, communication modules, and telematics systems, involves substantial initial expenses. This cost is transferred to consumers, making connected motorcycles relatively more expensive than traditional counterparts. The price sensitivity of the market, coupled with the need for affordability, may limit the widespread adoption of connected motorcycles. Manufacturers and stakeholders need to strategize and find innovative solutions to address the cost barriers and make connected motorcycle technology more accessible to a broader consumer base.

Challenge

• Standardization Issues

Standardization issues present a notable challenge for the global connected motorcycle market. The industry is witnessing rapid technological advancements and innovations in connectivity solutions. However, the lack of standardized protocols and communication frameworks poses challenges for seamless integration and interoperability among various connected motorcycle components. This absence of uniform standards may result in compatibility issues between different manufacturers, hindering the widespread adoption and efficient functioning of connected motorcycle systems. Addressing standardization concerns is crucial for fostering a cohesive and interoperable connected motorcycle ecosystem, ensuring a smoother experience for riders and facilitating market growth.

This connected motorcycle market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the connected motorcycle market contact the Data Bridge Market Research for an analyst brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In October 2023, BMW Motorrad launched the new R 1250 RT connected motorcycle with an upgraded infotainment system featuring a larger display, enhanced connectivity features, and improved navigation capabilities
• In October 2023, Harley-Davidson unveiled the Harley-Davidson Pan America Special with an optional Advanced Rider Assistance Systems (ADAS) package, including features such as blind spot detection and adaptive cruise control

Global Connected Motorcycle Market Scope

The global connected motorcycle market is segmented on the basis of hardware, services, communication type, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Hardware

• Concrete Mixer Truck
• Refuse Collection Truck
• Street Sweeper
• Winter Maintenance Vehicle
• Fuel Tankers
• Ambulances
• Other

Services

• Entertainment
• Well-being
• Vehicle management
• Mobility management
• Driver assistance
• Safety

Communication Type

• V2I
• V2V

End User

• Commercial
• Private

Global Connected Motorcycle Market Region Analysis/Insights

The global connected motorcycle market is analyzed and market size insights and trends are provided by region, hardware, services, communication type, and end user, as referenced above.

The regions covered in the global connected motorcycle market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the global connected motorcycle market report are U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of the Middle East and Africa.

North America region dominates the global connected motorcycle market. The region's strong position is attributed to the presence of key market players, advanced infrastructure, and a tech-savvy consumer base. In addition, stringent safety regulations and the increasing adoption of connected technologies in the automotive sector contribute to the market's growth. The region's robust ecosystem supports the development and integration of connected motorcycle solutions, fostering innovation and creating a conducive environment for market expansion. With a matured automotive industry and a high awareness of safety and technology among consumers, North America continues to lead in the adoption and implementation of connected motorcycle systems.

Asia-Pacific region is the fastest-growing region due to the region's rapid economic development, expanding middle-class population, and increasing disposable income contribute to a surge in motorcycle ownership. Growing urbanization, coupled with traffic congestion concerns, prompts the adoption of connected motorcycle technologies for enhanced safety and navigation. Furthermore, the rising popularity of recreational motorcycling and the inclination towards advanced automotive solutions in countries such as China and India fuel the demand for connected motorcycle features. The Asia-Pacific region presents a fertile ground for market players, offering substantial growth opportunities supported by a burgeoning motorcycle market and a tech-savvy consumer base.

The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

Competitive Landscape and Global Connected Motorcycle Market Share Analysis

Le paysage concurrentiel du marché de la moto connectée fournit des détails sur les concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liées au marché de la moto connectée.

Certains des principaux acteurs opérant sur le marché de la moto connectée sont :

• Robert Bosch GmbH (Allemagne)
• Continental AG (Allemagne)
• Vodafone Limited (Italie)
• Panasonic Holdings Corporation (Japon)
• Starcom Systems Inc. (Jersey)
• TE Connectivity (Suisse)
• KPIT Technologies Limited (Inde)
• Aéris. (États-Unis)
• NovAtel Inc. (Canada)
• Autotalks (Israël)

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