Global Catalog Management System Market – Industry Trends and Forecast to 2031

Analyse du marché et de la taille des systèmes de gestion de catalogue

Le marché des systèmes de gestion de catalogues connaît une croissance soutenue, tirée par la numérisation croissante et la prolifération des plateformes de commerce électronique dans le monde entier. Les entreprises de divers secteurs adoptent des solutions CMS pour gérer et optimiser efficacement leurs catalogues de produits en réponse à la demande croissante des consommateurs pour des informations détaillées et précises sur les produits. Les facteurs clés qui stimulent l'expansion du marché comprennent le besoin d'une gestion centralisée et synchronisée des données produit, ce qui améliore l'efficacité opérationnelle et réduit le délai de mise sur le marché des nouveaux produits. De plus, l'évolution vers des stratégies de vente au détail omnicanales et l'adoption croissante de solutions basées sur le cloud accélèrent encore la croissance du marché.

Français La taille du marché mondial des systèmes de gestion de catalogues était évaluée à 1,35 milliard USD en 2023 et devrait atteindre 2,30 milliards USD d'ici 2031, avec un TCAC de 6,90 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur le marché telles que la valeur du marché, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe de recherche sur le marché de Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et une analyse du pilon.

Portée du rapport et segmentation du marché       

Définition du marché

Un système de gestion de catalogue (CMS) est une solution logicielle conçue pour créer, mettre à jour, stocker et distribuer efficacement des informations sur les produits sur différents canaux. Il sert de plate-forme centralisée pour la gestion de catalogues de produits complets, comprenant des descriptions, des spécifications, des prix, des images et d'autres données pertinentes. Le CMS permet aux entreprises de rationaliser et d'automatiser le processus de création et de maintenance des catalogues, garantissant ainsi la cohérence et l'exactitude des informations sur les produits sur les canaux de vente en ligne et hors ligne.                 

Dynamique du marché des systèmes de gestion de catalogue

Conducteurs     

• Demande de solutions de vente au détail multicanal 

Les entreprises adoptent de plus en plus de stratégies de vente au détail omnicanal pour répondre aux attentes des consommateurs en matière d'expériences d'achat fluides sur plusieurs canaux. Cette évolution nécessite des solutions de gestion de catalogue (CMS) robustes capables de gérer et de synchroniser efficacement les informations sur les produits dans les boutiques en ligne, les applications mobiles, les magasins physiques et d'autres points de contact numériques. En centralisant la gestion des données produit, le CMS permet aux détaillants de maintenir la cohérence dans les descriptions, les prix et la disponibilité des produits, améliorant ainsi la satisfaction des clients et stimulant la croissance du marché.  

• Des exigences réglementaires strictes favorisent l’adoption des CMS

Dans des secteurs tels que la santé et l'électronique, des exigences réglementaires strictes imposent une gestion précise et conforme des informations sur les produits. Ce contexte réglementaire favorise l'adoption de CMS par les entreprises qui cherchent à garantir le respect des normes et à atténuer les risques de non-conformité. CMS joue un rôle crucial dans le maintien de l'intégrité des données, le suivi des modifications des produits et la facilitation des pistes d'audit pour démontrer la conformité réglementaire. En automatisant la validation des données et en garantissant le contrôle des versions, les solutions CMS aident les organisations à rationaliser les processus et à minimiser les erreurs dans la documentation et l'étiquetage des produits. Les exigences réglementaires strictes concernant l'exactitude et la conformité des informations sur les produits dans des secteurs tels que la santé et l'électronique favorisent l'adoption de CMS pour garantir le respect des normes.   

Opportunités

• Intégration du CMS avec l'IoT et l'analyse du Big Data

Integrating catalog management systems (CMS) with Internet of Things (IoT) devices and big data analytics presents significant opportunities for businesses to leverage real-time product insights and enhance customer engagement strategies. By capturing and analyzing data from IoT-connected devices, CMS can provide actionable insights into product usage patterns, customer preferences, and market trends. For instance, in October 2023, SAP SE, a prominent provider of enterprise cloud solutions, unveiled enhanced generative AI features across its SAP Customer Experience portfolio. The updated capabilities encompass automated handling of labor-intensive tasks through specialized AI tools tailored to different roles, enhancing catalog management efficiency and optimizing product discovery processes with AI-driven insights. This data-driven approach enables personalized marketing campaigns, predictive maintenance strategies, and proactive customer service initiatives, thereby optimizing operational efficiencies and driving revenue growth.      

• Expansion of SME and Cloud-Based Catalog Management System   

The growing availability and affordability of cloud-based catalog management system (CMS) solutions are empowering small and medium-sized enterprises (SMEs) to enhance their digital capabilities and compete effectively with larger counterparts. Cloud-based CMS platforms offer scalability, flexibility, and cost-efficiency, enabling SMEs to streamline product data management, optimize inventory control, and expand their online presence across multiple sales channels. By eliminating the need for extensive IT infrastructure investments and providing access to advanced features like automated updates and real-time data synchronization, cloud-based CMS solutions democratize access to sophisticated digital tools. This expansion in SME adoption of CMS creates opportunities for market growth.

Restraints/Challenges

• Shortage of Skilled IT Professionals     

The limited availability of IT expertise presents a significant barrier, especially in regions or industries where there is a shortage of skilled professionals adept at managing and optimizing Catalog Management System (CMS) solutions. This talent gap in digital transformation hinders the effective implementation and utilization of CMS platforms, which require specialized knowledge in software integration, data management, and IT infrastructure management. Organizations facing this challenge often struggle with identifying and hiring qualified personnel who can effectively navigate complex CMS functionalities and tailor them to meet specific business needs.      

• Data Security Concerns  

Protecting sensitive product information and ensuring data privacy compliance are paramount concerns for organizations leveraging Catalog Management Systems (CMS), particularly in industries handling confidential or regulated data. CMS providers and users must adhere to stringent data protection regulations such as GDPR and HIPAA, implementing robust security measures to safeguard against data breaches and unauthorized access. Encryption techniques, secure authentication protocols, and regular security audits are essential practices to mitigate data security risks associated with CMS.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In February 2024, IBM announced the launch of the Open-Source Mistral AI Model on Watsonx, broadening its range of AI models to help enterprises scale with trust and adaptability. IBM introduced an optimized version of Mixtral-8x7B, promising up to a 75% reduction in latency. This addition expands IBM's selection of models, including third-party and open-source options, providing clients with flexibility and choice. The new open-source model is accessible on the Watsonx AI and data platform, equipped with enterprise-ready AI studio, data storage, and governance features
• In December 2023, Salsify, a leading platform for Product Experience Management (PXM), partnered with Mamenta to enhance global marketplace presence for brands. Mamenta, renowned for its robust catalog management capabilities, combined forces with Salsify's PXM platform to enable efficient management and optimization of product catalogs

Catalog Management System Market Scope

The market is segmented on the basis of type, component, organization size, deployment type, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Service Catalogs
• Product Catalogs

Component

• Solution
• Services
  • Professional
  • Managed

Organization Size

• Large Enterprise
• SMEs (Small and Medium-Sized Enterprises)

Deployment Type

• Cloud
• On-Premises

Industry Vertical

• IT and Telecom
• Retail and E-commerce
• BFSI
• Media and Entertainment
• Travel and Hospitality
• Other Industry Verticals

Catalog Management System Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, component, organization size, deployment type, and industry vertical as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the expanding presence of industry leaders and the increasing number of small and medium-sized enterprises (SMEs), which are anticipated to drive further market expansion.                 

Asia-Pacific is expected to witness significant growth due to the rising adoption of technologically advanced solutions among enterprises in countries such as India and China. Additionally, increased IT expenditures in the region are expected to bolster the adoption of catalog management systems, thereby fostering market growth in Asia-Pacific.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Catalog Management System Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• IBM Corporation (U.S.)
• Oracle Corporation (U.S.)
• SAP SE (Germany)
• Coupa Software Inc. (U.S.)
• ServiceNow Inc. (U.S.)
• Proactis Holdings Plc (U.K.)
• Fujitsu Limited (Japan)
• Broadcom Corporation (U.S.)
• Comarch SA (Poland)
• Zycus Inc. (U.S.)
• GEP Worldwide (U.S.)
• Telefonaktiebolaget LM Ericsson (Sweden)
• Salsify Inc. (U.S.)
• Insite Software Solutions, Inc. (U.S.)
• Amdocs (Israel)
• Vroozi, Inc. (U.S.)
• Sellercloud Inc. (U.S.)

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