Rapport d’analyse de la taille, de la part et des tendances du marché mondial du vin à base de cannabis – Aperçu et prévisions de l’industrie jusqu’en 2031

Analyse du marché du vin à base de cannabis

Le marché du vin à base de cannabis est un segment émergent au sein des industries plus larges du cannabis et des boissons alcoolisées, stimulé par la légalisation croissante du cannabis et l'intérêt croissant des consommateurs pour les nouveaux produits. L'Amérique du Nord a dominé le marché en 2021, captant 56,5 % des revenus mondiaux, les États-Unis étant en tête en raison de la légalisation de la marijuana médicale et récréative. La Californie se distingue comme le plus grand consommateur de vin CBD aux États-Unis. Dans l'ensemble, l'Amérique du Nord est le premier marché mondial du vin CBD, stimulé par la sensibilisation des consommateurs au CBD et à ses bienfaits pour la santé, ce qui entraîne des taux de consommation plus élevés par rapport aux autres régions.

Taille du marché du vin à base de cannabis

Français La taille du marché mondial du vin à base de cannabis a été évaluée à 11,40 millions USD en 2023 et devrait atteindre 90,73 millions USD d'ici 2031, avec un TCAC de 29,6 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse des importations et des exportations, un aperçu de la capacité de production, une analyse de la consommation de production, une analyse des tendances des prix, un scénario de changement climatique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché du vin à base de cannabis

« Légalisation croissante du cannabis »

Le marché mondial des vins à base de cannabis est stimulé par la légalisation croissante du cannabis dans divers pays. Alors que de plus en plus de régions légalisent l'usage récréatif et médicinal du cannabis, l'acceptation et la demande des consommateurs pour les produits infusés au cannabis, y compris le vin, augmentent. Cela crée des opportunités de croissance du marché car les consommateurs recherchent des boissons infusées au cannabis innovantes et uniques. De plus, l'évolution du paysage juridique permet aux entreprises d'investir dans la recherche et le développement, ce qui conduit à une plus grande variété d'offres de vins à base de cannabis qui répondent à différents goûts et préférences, alimentant ainsi davantage l'expansion du marché.

Portée du rapport et segmentation du marché       

Cannabis-Based Wine Market Definition

Cannabis-based wine refers to a type of alcoholic beverage infused with cannabinoids, such as THC or CBD, derived from cannabis plants. This innovative product combines traditional wine-making techniques with cannabis extracts to create a unique beverage that offers both the flavor and effects of wine and the potential benefits of cannabis. Cannabis-based wines come in various formulations, including those with different cannabinoid concentrations and flavor profiles. These wines are crafted to provide a novel drinking experience, appealing to consumers interested in exploring the intersection of cannabis and traditional alcoholic beverages.

Cannabis-Based Wine Market Dynamics

Drivers  

• Rising Health and Wellness Trends

Health-conscious consumers are increasingly drawn to cannabis-based wine due to its perceived health benefits compared to traditional alcoholic beverages. With lower alcohol content and the potential therapeutic effects of cannabinoids such as CBD, cannabis-infused wines appeal to those looking for alternatives to conventional alcohol. This trend is particularly popular among younger demographics who prioritize wellness and seek products that align with their healthy lifestyles. As a result, the growing preference for wellness-oriented products is a significant driver of the global cannabis-based wine market.

• Growing Demand for Innovative Beverages          

The growing demand for innovative and unique beverage experiences drives the global cannabis-based wine market. As consumers increasingly seek out new and exciting products, cannabis-infused wine offers a novel alternative to traditional alcoholic beverages. This trend is especially evident in markets where consumers are more open to experimenting with cannabis-based products. The combination of wine and cannabis creates a distinct flavor profile that appeals to adventurous consumers, driving demand and contributing to the market's growth.

Opportunities

• Product Diversification and Innovation of Cannabis-Based Wines

There is a growing opportunity for companies in the cannabis-based wine market to diversify their product offerings and innovate. By creating new blends, flavors, and formulations that cater to different consumer preferences, companies can attract a wider customer base. Additionally, incorporating health-focused ingredients and lower-alcohol options can appeal to wellness-conscious consumers. Developing premium and artisanal cannabis-based wines can also tap into the luxury market, further enhancing brand value. The ability to continually introduce new and unique products will be a key driver of growth and competitiveness in this evolving market.

• Strategic Partnerships and Collaborations

The global cannabis-based wine market offers opportunities for growth through strategic partnerships and collaborations. Companies can collaborate with established wineries, cannabis cultivators, or wellness brands to create unique products that leverage each partner's expertise. These partnerships can also help in navigating regulatory challenges, expanding distribution networks, and enhancing brand credibility. Additionally, collaborations with hospitality and tourism sectors, such as cannabis-friendly resorts or events, can create exclusive experiences that promote cannabis-based wine. By forming alliances with key industry players, companies can accelerate market entry, boost brand visibility, and drive innovation, leading to increased market share and growth.

Restraints/Challenges

• High Production Costs and Limited Supply Chain Infrastructure 

The production of cannabis-based wine involves high costs and challenges related to sourcing quality cannabis, complying with strict regulations, and ensuring consistent product quality. Additionally, the cannabis supply chain infrastructure is still developing, with limited availability of specialized processing facilities and distribution networks. These factors contribute to higher production costs, which can lead to premium pricing that may deter price-sensitive consumers. Furthermore, fluctuations in cannabis supply due to regulatory changes or cultivation challenges can impact product availability and consistency, making it difficult for companies to scale their operations effectively in the cannabis-based wine market.

• Regulatory Hurdles and Legal Restrictions Related to wine

The global cannabis-based wine market faces significant restraints due to regulatory hurdles and legal restrictions. Cannabis regulations vary widely across regions, with some countries strictly prohibiting cannabis use or imposing complex licensing requirements. These legal challenges make it difficult for companies to operate consistently across different markets, leading to limited market access and higher compliance costs. Additionally, the evolving nature of cannabis laws can create uncertainty, deterring investment and product development. The need to navigate these regulatory complexities remains a major obstacle to the growth of the cannabis-based wine market, slowing down its expansion and profitability.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Cannabis-Based Wine Market Scope

The market is segmented on the basis of product type, source, packaging, end-user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• THC-Infused Wine
• CBD-Infused Wine
• Others

Source

• Hemp-Based
• Marijuana-Based

Packaging

• Bottles
• Cans
• Others

End-User

• Commercial
• Residential

Distribution Channel

• Online
• Offline

Cannabis-Based Wine Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product type, source, packaging, end-user, and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is dominating the cannabis-based wine market primarily due to its progressive regulatory environment and high consumer demand for cannabis products. In the U.S. and Canada, cannabis has been legalized for recreational and medicinal use, creating a robust market for cannabis-infused products, including wine. The region's well-established cannabis infrastructure supports innovation and product development, enabling companies to effectively market and distribute cannabis-based wine.

North America is expected to be the fastest growing region as North American consumers are highly receptive to new and unique beverage experiences, driving growth in this niche market. The combination of favorable regulations, advanced industry infrastructure, and consumer enthusiasm positions North America as a leader in the global cannabis-based wine market.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Cannabis-Based Wine Market Share

Le paysage concurrentiel du marché fournit des détails par concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises par rapport au marché.

Les leaders du marché du vin à base de cannabis opérant sur le marché sont :

• Vignoble Rebel Coast (États-Unis)
• CannaVines (États-Unis)
• Vin Greenway (États-Unis)
• Winabis (Espagne)
• Les vins de Mary Jane (Canada)
• Tarukino (États-Unis)
• Cana Wines (États-Unis)
• Cannawine (Espagne)
• Entreprise vinicole Marlee-Jo (Canada)
• Vins Saka (États-Unis)
• Vins CBD (États-Unis)
• Vins Swirl (États-Unis)
• Grüner (États-Unis)
• Le Grand Courtage (France)
• Zena Wines (États-Unis)
• Bitchin' Wines (États-Unis)
• Moody 33 (États-Unis)
• Vins Rebel (Royaume-Uni)
• Symposium sur le vin et l'herbe (États-Unis)
• Vins Maka (États-Unis)
• Acreage Holdings (États-Unis)
• Marques provinciales du Canada (Canada)

Dernières évolutions sur le marché du vin à base de cannabis

• En mai 2022, les vins primés, sans alcool et infusés au cannabis de House of Saka, Inc. de Napa Valley ont annoncé avoir obtenu les droits exclusifs nord-américains de fabrication et de commercialisation des boissons infusées au cannabis Gem + Jane de Vintage Wine Estate
• En mai 2022, House of Saka, Inc., producteur de vins sans alcool infusés au cannabis de la Napa Valley, a annoncé avoir reçu les droits nord-américains de Vintage Wine Estate pour produire la boisson infusée au cannabis Gem+Jane

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