Marché mondial de l’Ashwagandha – Tendances et prévisions de l’industrie jusqu’en 2031

Analyse et taille du marché de l'Ashwagandha

Les principaux facteurs qui devraient stimuler la croissance du marché de l'ashwagandha au cours de la période de prévision sont l'augmentation de plusieurs applications industrielles, notamment l'aérospatiale, l'acier, l'énergie, les produits chimiques et d'autres. De plus, la résistance accrue aux variations de charge est l'avantage de l'ashwagandha, ce qui devrait encore propulser la croissance du marché de l'ashwagandha.

 Data Bridge Market Research analyse que le marché mondial de l'ashwagandha devrait atteindre 128 912,32 milliers USD d'ici 2031, soit 53 538,91 milliers USD en 2023, enregistrant un TCAC de 11,61 % au cours de la période de prévision de 2024 à 2031.

Le segment « Poudre », classé par forme, domine le marché de l'ashwagandha. En effet, l'ashwagandha est principalement consommé sous forme de poudre, ce qui en fait la forme la plus populaire et la plus utilisée pour diverses applications de santé et de bien-être.

Outre les informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse du déficit de la chaîne d'approvisionnement et de la demande.

Portée et segmentation du marché de l'Ashwagandha

Market Definition

Ashwagandha is a natural herb that is used for treating a variety of health conditions. It is commonly known as Withania somnifera, also recognized as Indian ginseng, poison gooseberry, and winter cherry has been used from ancient times in many cultures for its health benefits as the Indian ayurvedic system uses Withania somnifera as medicine Rasayana (tonic), particularly as a nerve tonic. Ashwagandha is a medicinal herb that helps to cure various diseases such as cancer, diabetes, and others. The ashwagandha extract proves beneficial for reducing blood sugar levels, improving concentration, enhancing brain functioning, and helping to relieve stress. Thus, the pharmaceutical industry has a high demand for ashwagandha extract.

Global Ashwagandha Market Dynamics

Drivers

• Rapidly Increase in Demand for Ashwagandha Supplements

The ashwagandha market is witnessing a remarkable surge in demand, propelling its rapid growth. The escalating demand for ashwagandha is a key driving force behind the market expansion. It is used in traditional ayurvedic medicine and is gaining immense popularity worldwide. The increasing awareness of ashwagandha's potential health benefits is fuelling its demand on a global scale. Consumers' growing interest in natural and herbal remedies contributes to the rise in ashwagandha's market demand. The pharmaceutical and nutraceutical industries actively incorporate ashwagandha into their products, further boosting the market. The global trend towards wellness and holistic health practices positively impacts the ashwagandha market. Ashwagandha's reputation as an adaptogen, known for its stress-relieving properties, drives its popularity. The expanding consumer base, including traditional users and new adopters, propels the market growth. Market players are investing in research and development to expand the applications of ashwagandha, stimulating market growth.

• Growing Popularity of Ashwagandha due to its Nutritional and Health Benefits

Increasing awareness of the health benefits of ashwagandha among consumers, coupled with its popularity due to its nutritional and health benefits, will boost the market's growth. Ashwagandha offers numerous benefits for the body and brain as it prevents diabetes, boosts brain function, reduces anxiety and stress, and others. It has withanolides which help fight inflammation and tumor growth and act as an anti-cancerous agent as it induces apoptosis of cancer cells. The demand for ashwagandha is increasing among consumers suffering from stress and anxiety as it helps reduce the cortisol level, which is a stress hormone.

Opportunity

• Rapidly Growing Adoption of Ayurvedic Medicines

Ayurveda is an ancient healing system developed in India during the Vedic age. It is one of the world's oldest and most evolved forms of medicine. Not only does it focus on curing diseases, but it also talks about the importance of a healthy lifestyle and behaviour. It helps fight infections while maintaining our original body, attracting people to Ayurveda. Westerners are also increasingly adopting this ancient healing system and trying to learn the ways because not only does it treat diseases, but it also helps in maintaining the natural balance of the body. In addition, people nowadays are aware of the side effects of allopathic medicines, such as constipation, skin rash or dermatitis, diarrhoea, dizziness, drowsiness, dry mouth, headache, and insomnia. Thus, these side effects also enable people to switch to Ayurveda and Ayurveda medicines to maintain their health.

Restraint/Challenge

• Less Awareness Regarding the Benefits of Ashwagandha

The unawareness or less awareness about the availability of ashwagandha products and their nutrition and health benefits among consumers is one factor restraining the growth of the market. As research and development are still ongoing for ashwagandha, there is not much awareness regarding the health benefits of ashwagandha. The lack of knowledge and awareness regarding ashwagandha will restrain the market growth. Innovative programs, publication, promotions, or via social media by manufacturers of food beverages, pharmaceuticals, nutraceuticals, cosmetics, and other industries could increase awareness regarding ashwagandha's nutritional and health benefits. Moreover, ashwagandha is an ayurvedic product and is thus not regulated by governmental bodies, creating consumer concerns. A lack of awareness is expected to restrain the growth of the market.

• Side Effects of Ashwagandha

The side effects associated with the consumption of ashwagandha may hamper the market's growth. According to the studies, large doses of ashwagandha could cause upset stomach, diarrhoea, and vomiting, liver problems. It may also irritate the intestinal mucosa, leading to other digestive problems. Moreover, according to the studies, ashwagandha is not recommended during pregnancy as it can cause distress to the fetus. In addition, there are no standards for using ashwagandha as its an ayurvedic herb and not regulated by any governmental authority. Due to poor regulations, ashwagandha could contain some harmful contaminants such as heavy metals and others. According to the National Centre for Complementary and Integrative Health, some ayurvedic products may contain mercury, lead, and arsenic, which can harm human health.

This  ashwagandha market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the ashwagandha market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In December 2021, Dabur India Limited launched a slew of ayurveda-backed preventive healthcare and personal hygiene products in response to the COVID-19 pandemic. The company has also ramped up production of its existing range to ensure uninterrupted supplies of its healthcare and medicine products
• In November 2021, Glanbia Nutritionals partnered with Ixoreal Biomed to optimize its ashwagandha extract, KSM-66, using Nutrashield technology. Nutrashield is a microencapsulation technology that can protect the botanical extract from off-notes and increase product inclusion rates. This partnership provided customers with a powerful ingredient solution for their ready-to-mix powders, ready-to-drink beverages, chewable gummies, and effervescent

Global Ashwagandha Market Scope

The ashwagandha market is segmented on the basis of on type, product type, withanolides content, category, form, function, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• KSM-66
• Sensoril
• Hydro-Alcoholic Ashwagandha
• Crude Ashwagandha

 Product Type

• Ashwagandha Root Product
• Ashwagandha Leaf Products
• Ashwagandha Leaf and Root Mix Product

Withanolides Content

• 1% Withanolides
• 2% Withanolides
• 2.5% Withanolides
• 5% Withanolides
• 10% Withanolides
• Others

Category

• Regular
• Full Spectrum

Form

• Powder
• Capsule
• Liquid

Function

• Improved Stamina
• Improved Immunity
• Overall Wellbeing
• Reduced Anxiety and Stress
• Brain Health
• Muscle Strength
• Others

Application

• Food & Beverages
• Pharmaceutical
• Dietary Supplements
• Sports Nutrition
• Others

Global Ashwagandha Market Regional Analysis/Insights

The ashwagandha market is analyzed and market size insights and trends are provided on basis of on type, product type, withanolides content, category, form, function, and application as referenced above.

The countries covered in the ashwagandha market report are U.S., Canada, Mexico, Germany, U.K. France, Spain, Belgium, Russia, Netherland, Italy, Turkey, Switzerland, Sweden, Denmark, Norway, Finland, rest of Europe, India, China, Japan, Australia, South Korea, Singapore, Thailand, Indonesia, Taiwan, Hong Kong, Malaysia, New Zealand, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, U.A.E., Saudi Arabia, South Africa, Egypt, Qatar, Kuwait, Bahrain, Oman, Israel, and rest of Middle East and Africa.

North America is expected to dominate the market due to many product launches in the region's major markets and increasing consumer awareness. There is rising awareness and demand for plant-based products, including ashwagandha, as consumers seek alternatives to conventional pharmaceuticals. Asia-Pacific is expected to grow with the highest CAGR due to increased awareness about ashwagandha's potential health benefits and a cultural inclination toward herbal supplements in the region.

La section pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements de réglementation sur le marché national qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques et l'analyse des cinq forces de Porter, les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques mondiales et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.

Croissance des infrastructures de santé Base installée et pénétration des nouvelles technologies

L'ashwagandha vous fournit également une analyse détaillée du marché pour chaque pays, la croissance des dépenses en biens d'équipement, la base installée de différents types de produits pour le marché de l'ashwagandha, l'impact de la technologie à l'aide de courbes de durée de vie et les changements dans les scénarios réglementaires et leur impact sur le marché de l'ashwagandha. Les données sont disponibles pour la période historique 2010-2020.

Analyse du paysage concurrentiel et des parts de marché mondiales de l'Ashwagandha     

Le paysage concurrentiel du marché de l'ashwagandha fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que les entreprises axées sur le marché mondial de l'ashwagandha.

Certains des principaux acteurs opérant sur le marché de l'ashwagandha sont :

• KSM66 Ashwagandha (Ixoreal Biomed) (États-Unis)
• Groupe Sami-Sabinsa (Inde)
• Dabur India Limited (Inde)
• Himalaya Wellness Company (Inde)
• Swanson (États-Unis)
• Zanducare (une filiale d'Emami Ltd.) (Inde)
• Patanjali AyurvedInde
• Herbochem (Inde)
• Apex International (Inde)
• Kerry Group plc (Irlande)
• KAIRALI AYURVEDIC PRODUCTS PRIVATE LIMITED (Inde)
• Laboratoires Bioprex (Inde)
• Natreon Inc. (États-Unis)
• Medikonda Nutrients (Inde)
• Carrubba Inc. (États-Unis)
• Organic India Pvt. Ltd. (Inde)
• Zoic Pharmaceuticals (Inde)
• Enzymes créatives (États-Unis)
• Aunutra Industries Inc. (États-Unis)

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