Marché mondial des boissons alcoolisées – Tendances et prévisions du secteur jusqu’en 2031

Analyse et taille du marché des boissons alcoolisées

Dans le secteur de l'hôtellerie et de la restauration, le marché des boissons alcoolisées constitue une source de revenus essentielle et un outil d'attraction des clients. Les restaurants, bars, hôtels et complexes hôteliers proposent une sélection variée de boissons alcoolisées pour répondre à des goûts et des préférences variés. Ces établissements proposent souvent de vastes cartes des vins, des sélections de bières artisanales et des menus de spiritueux haut de gamme pour améliorer les expériences culinaires et de loisirs des clients.

Français La taille du marché mondial des boissons alcoolisées était évaluée à 417,84 milliards USD en 2023 et devrait atteindre 529,31 milliards USD d'ici 2031, avec un TCAC de 3,00 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse du déficit de la chaîne d'approvisionnement et de la demande.

Portée du rapport et segmentation du marché       

Market Definition

Alcoholic beverages are drinks containing ethanol, commonly known as alcohol, which is produced through fermentation or distillation processes. These beverages encompass a wide range of products such as beer, wine, spirits, and liqueurs, enjoyed for their varying flavors, aromas, and alcoholic content.

Alcoholic Beverages Market Dynamics

Drivers

• Adoption of Alcoholic Beverages Increases due to Changing Consumer Preferences

Consumers are increasingly seeking unique and premium products, leading to a growing demand for craft spirits, artisanal beers, and boutique wines. This shift reflects a desire for authenticity, quality, and a diverse range of flavors and experiences. The popularity of cocktail culture and mixology has led to an increased demand for innovative and creative drink offerings. Adapting to these changing preferences, producers and retailers continually innovate their offerings to cater to evolving consumer tastes, thereby driving market growth and differentiation.

• Expansion of Consumer Base for Alcoholic Beverages due to Increasing Disposable Income

With greater financial means, consumers are more expected to indulge in premium and higher-priced alcoholic beverages, leading to increased sales and revenue for producers and retailers. Rising incomes in emerging economies contribute to a growing middle class with newfound purchasing power, expanding the consumer base for alcoholic beverages. This trend is particularly notable in regions such as Asia-Pacific, where economic growth is driving a surge in demand for premium spirits and wines. As disposable incomes rise, so does the potential for growth and profitability within the alcoholic beverages market.

Opportunities

• Rising Innovation fuels the Growth of Customer Engagement

From novel flavor profiles to sustainable production methods, innovation continuously shapes the industry landscape. Craft breweries, distilleries, and wineries thrive on experimentation, introducing new ingredients, aging techniques, and brewing processes to captivate consumers seeking unique experiences. Creative marketing campaigns and collaborations further amplify the impact of innovation, enticing consumers with exciting product offerings and elevating brand visibility and loyalty in a competitive market.

• Growing Urbanization Expands the Alcoholic Beverages Businesses  

As more people migrate to urban areas, they are exposed to a wider range of alcoholic beverage options through bars, restaurants, and nightlife venues. Urban lifestyles often involve socializing and leisure activities where alcohol plays a central role, driving consumption. The concentration of population in cities also facilitates efficient distribution networks, allowing alcohol brands to reach a larger audience and expand their market presence. Overall, urbanization fosters a culture of drinking and socialization, contributing to the growth and dynamism of the alcoholic beverages market.

Restraints/Challenges

• Growing Health Concerns Limits the Consumption of Alcoholic Beverages

Awareness of the adverse health effects associated with excessive alcohol consumption, including liver disease, cardiovascular problems, and mental health issues, influences consumer behavior. Public health campaigns and education initiatives highlighting the risks of alcohol abuse contribute to a shift in consumer attitudes towards more responsible drinking habits or abstention. This heightened awareness leads to reduced consumption levels and a preference for lower-alcohol or alcohol-free alternatives, impacting sales and demand within the alcoholic beverages market.

• Growing Regulatory Restrictions Limits the Alcohol Availability

Stringent regulations govern alcohol advertising, packaging, labeling, and the promotion of responsible consumption. Policies aimed at curbing alcohol abuse and related harm, such as minimum drinking age laws and restrictions on alcohol availability, can hinder market expansion. Compliance with complex and evolving regulatory frameworks requires substantial resources and can pose barriers to entry for smaller producers. Moreover, legal complexities and differing regulations across regions can create challenges for businesses operating in multiple markets, impacting market strategies and profitability.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Diageo made headlines with its acquisition of Balcones Distilling, renowned for its American Single Malt Whiskies. Balcones leverages Texas' climate extremes to craft whiskies with unique and intense flavors, solidifying its position as a leader in the industry
• In 2022, Bacardi launched Legacy, a whiskey manufactured in India, aiming to tap into the discount segment of the market. With Legacy, Bacardi seeks to bolster its presence and growth strategy in India, offering consumers affordable yet quality options in the whiskey category
• In 2022, Constellation Brands Inc. collaborated with The Coca-Cola Company in the U.S. This partnership entails bringing the FRESCA brand into the alcoholic beverages sector, marking a strategic move to expand Constellation's product portfolio and cater to evolving consumer preferences

Alcoholic Beverages Market Scope

The market is segmented on the basis of product type, alcoholic content, flavor, category, packaging, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Beer
  • Ale
  • Lager
  • Hybrid
• Wine
  • Sparkling Wine
  • Fortified Wine
  • Others
• Spirits
  • Rum
  • Vodka
  • Whiskey
  • Other Spirits
• Others

Alcoholic Content

• High
• Medium
• Low

Flavor

• Unflavored
• Flavored

Category

• Mass
• Premium

Packaging

• Plastic Bottles
• Glass Bottles
• Tins

Distribution Channel

• Modern Trade
• Convenience Stores
• Specialty Stores
• Online Retailers
• Hotels/Restaurants/Bars
• Commercial Stores
• On-Premises
• Liquor Stores
• Grocery Shops
• Internet Retailing
• Supermarkets

Alcoholic Beverages Market Regional Analysis/Insights

The market is analyzed, and market size insights and trends are provided by country, product type, alcoholic content, flavor, category, packaging, and distribution channel, as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the market, fueled by a growing young-adult population. This demographic trend indicates a rising demand for alcoholic beverages, particularly among millennials and Gen Z consumers. Moreover, the region's preference for high-quality alcoholic beverages is anticipated to drive market expansion further. With an emphasis on premium and craft offerings, North America is expected to maintain its dominance in the global alcoholic beverages landscape.

Asia-Pacific is expected to experience rapid growth in the market, driven by rising disposable incomes. Countries such as India and China are witnessing a surge in demand for agave-based spirits, fueling market expansion. This trend reflects evolving consumer preferences and a growing appreciation for premium spirits in emerging economies, contributing significantly to the region's overall market growth trajectory.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Alcoholic Beverages Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Certains des principaux acteurs opérant sur le marché sont :

• Ventes Halewood (Royaume-Uni)
• Diageo (Royaume-Uni)
• ASAHI GROUP HOLDINGS, LTD. (Japon)
• Vins Accolade (Australie)
• Bacardi (Bermudes)
• Mike's Hard Lemonade Co. (États-Unis)
• CASTEL FRÈRES. (France)
• SUNTORY HOLDINGS LIMITED (Japon)
• Anheuser-Busch Companies LLC (États-Unis)
• Brown Forman (États-Unis)
• Pernod Ricard (France)
• Miller Brewing Co. (États-Unis)
• Constellation Brands, Inc. (États-Unis)
• Heineken Holding NV (Pays-Bas)
• Molson Coors Beverage Company (États-Unis)

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