Marché mondial des emballages actifs, intelligents et intelligents – Tendances et prévisions de l’industrie jusqu’en 2031

Analyse et taille du marché des emballages actifs, intelligents et intelligents

Le marché des emballages actifs, intelligents et intelligents utilise des technologies innovantes pour améliorer la sécurité des produits, leur durée de conservation et l'engagement des consommateurs. Les films plastiques contenant des capteurs d'oxygène prolongent la fraîcheur des aliments emballés. Les étiquettes intelligentes sur les emballages en papier surveillent les produits pharmaceutiques sensibles à la température. Les bouteilles en verre dotées d'étiquettes RFID suivent l'authenticité des produits. Les boîtes en carton ondulé équipées de capteurs d'humidité évitent d'endommager les appareils électroniques pendant le transport. Les canettes métalliques avec indicateurs de fraîcheur garantissent des boissons de qualité.

Français Data Bridge Market Research analyse que le marché mondial des emballages actifs, intelligents et non intelligents, évalué à 89,67 milliards USD en 2023, atteindra 152,92 milliards USD d’ici 2031, avec un TCAC de 6,9 ​​% au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l’entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse des déficits de la chaîne d’approvisionnement et de la demande.

Portée et segmentation du marché des emballages actifs, intelligents et intelligents  

Définition du marché

Les emballages actifs, intelligents et intelligents font référence à des solutions d'emballage innovantes conçues pour améliorer la qualité, la sécurité et la durée de conservation des produits. Les emballages actifs intègrent des composants qui interagissent activement avec le produit emballé, tandis que les emballages intelligents et intelligents utilisent des capteurs ou des indicateurs pour surveiller et relayer des informations sur les conditions et l'état du produit.

Dynamique du marché mondial des emballages actifs, intelligents et intelligents

Conducteurs

• Minimise le gaspillage alimentaire en empêchant la détérioration

Sur le marché des emballages actifs, intelligents et intelligents, les technologies telles que les absorbeurs d'oxygène et les emballages sous atmosphère modifiée s'efforcent activement de minimiser le gaspillage alimentaire en empêchant la détérioration. Ces innovations maintiennent des conditions optimales à l'intérieur de l'emballage, telles que des niveaux d'oxygène et une teneur en humidité contrôlés, prolongeant ainsi la durée de conservation des denrées périssables. En réduisant le gaspillage alimentaire, les entreprises peuvent renforcer leurs efforts en matière de durabilité, améliorer leur rentabilité et répondre aux demandes des consommateurs pour des produits plus frais, ce qui en fait un moteur clé du marché.

• Permet une surveillance en temps réel des conditions du produit

Des capteurs avancés et la technologie RFID intégrés dans les emballages permettent un suivi continu de facteurs tels que la température, l'humidité et la fraîcheur tout au long de la chaîne d'approvisionnement. Ces données en temps réel permettent une gestion proactive des stocks, des interventions opportunes pour éviter la détérioration ou les dommages, et un meilleur contrôle de la qualité, garantissant que les produits parviennent aux consommateurs dans des conditions optimales, stimulant ainsi la croissance du marché.

Opportunités

• Des solutions d'emballage personnalisables répondant à des besoins divers

Les technologies avancées permettent de personnaliser les designs, les tailles et les fonctionnalités des emballages, en s'adaptant à différents types de produits et stratégies marketing. Cette flexibilité favorise l'innovation et la créativité, permettant aux marques de se différencier sur des marchés concurrentiels. En proposant des solutions d'emballage sur mesure, les entreprises peuvent tirer parti de l'opportunité de répondre aux préférences changeantes des consommateurs et aux exigences de l'industrie, stimulant ainsi la croissance et l'expansion du marché.

• Amélioration de l'engagement des consommateurs grâce à un emballage interactif

Interactive packaging enhances consumer engagement through features such as augmented reality, QR codes, or NFC technology. The active, smart, and intelligent packaging market utilizes innovations such as sensors and RFID to provide real-time information on product freshness or authenticity. This market's growth is fuelled by increasing consumer demand for transparency and convenience, presenting an opportunity for businesses to differentiate themselves and foster stronger brand-consumer relationships.

Restraints/Challenges

• Potential Privacy Concerns with Data Collection Methods

Privacy concerns arise with data collection methods in packaging, as they can gather sensitive information about consumers. This can lead to mistrust and backlash, impacting market acceptance. Consumers may hesitate to engage with interactive packaging if they fear their data is being misused or compromised. Such apprehension can hinder adoption rates and diminish brand loyalty, posing a challenge for companies seeking to leverage these technologies for consumer engagement.

• Initial Investment Costs for Advanced Technologies

Initial investment costs for advanced packaging technologies, such as sensors or RFID, act as a restraint on market expansion. High upfront expenses may deter smaller companies from adopting these innovations, limiting market penetration. Additionally, larger corporations may hesitate to invest in unproven technologies without guaranteed returns. This can slow down the pace of innovation and delay the widespread implementation of interactive packaging solutions, impacting the market's growth potential.

This global active, smart and intelligent packaging market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global active, smart and intelligent packaging market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Coveris launched MonoFlexBE pouches, reducing plastic use by 1g per pack for Iceland's grated cheese. This innovative solution aligns with Iceland's goal of becoming the U.K.'s first plastic-neutral supermarket. Such initiatives exemplify advancements in active packaging, promoting sustainability and supporting retailers' environmental commitments through efficient packaging design
• In 2022, Sealed Air introduced PRISTIQ, a digital packaging brand offering design services, digital printing, and smart packaging solutions. PRISTIQ focuses on waste reduction, efficient packaging design, and enhancing product quality and consumer engagement. This initiative reflects ongoing advancements in the active, smart, and intelligent packaging market toward sustainability and innovation
• In 2020, DuPont introduced Tyvek 40 L in China, aiming for global availability. This innovative product from DuPont Protection Solutions is tailored for medical packaging, offering cost-effective protection for lightweight, low-risk devices. The introduction reflects ongoing advancements in active packaging solutions, catering to specific industry needs for enhanced product safety and efficiency

Global Active, Smart and Intelligent Packaging Market Scope

The global active, smart and intelligent packaging market is segmented on the basis of type, function, technology, material, level, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Active Packaging
• Oxygen Scavenging Sachets
• Modified Atmosphere Packaging (MAP)
• Smart Packaging
• Intelligent Packaging
• Time and Temperature Indicator (TTI) Labels
• Freshness Indicators
• Other
• Gas Scavengers/Emitters
• Moisture Scavengers
•  Microwave Susceptors

Function

• Moisture Control
• Temperature Indicators
• Shelf Life Sensing
• Product Tracking

Technology

• RFID Tags
• QR Codes
• NFC Tags
• Coding and Markings
• Sensors and Output Devices
• Others

 Material

• Plastic
• Paper
• Glass
• Corrugated Board
• Metal
• Others

 Level

• Primary
• Secondary
• Tertiary

Application

• Food and Beverages
• Meat, Poultry and Seafood
• Fruits and Vegetables
• Dairy Products
• Bakery and Confectionary
• Processed Food
• Others
• Personal Care
• Healthcare
• Automotive
• Consumer Electronics
• Others

Global Active, Smart and Intelligent Packaging Market Regional Analysis/Insights

The global active, smart and intelligent packaging market is analysed and market size insights and trends are provided by type, function, technology, material, level, and application as referenced above.

The countries covered in the global active, smart and intelligent packaging market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

The Asia-Pacific region is expected for significant growth in the active, smart, and intelligent packaging market from 2024 to 2031. With a focus on food and beverage product development, major industrial players are driving innovation in packaging solutions. This trend reflects the region's commitment to enhancing product safety, sustainability, and consumer engagement.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Active, Smart and Intelligent Packaging Market Share Analysis

The global active, smart and intelligent packaging market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global active, smart and intelligent packaging market.

Some of the major players operating in the global active, smart and intelligent packaging market are:

• Ampacet Corporation (U.S.)
• WestRock Company (U.S.)
• Tetra Pak (Switzerland)
• R.R. Donnelley & Sons Company (U.S.)
• Sonoco Products Company (U.S.)
• Amcor Plc (Suisse)
• Constantia Flexibles (Autriche)
• Klöckner Pentaplast (Allemagne)
• Graham Packaging Company (États-Unis)
• AVERY DENNISON CORPORATION (ÉTATS-UNIS)
• DS Smith (Royaume-Uni)
• Ball Corporation (États-Unis)
• Coveris (Autriche)
• Sealed Air (États-Unis)
• Berry Global Inc. (États-Unis)
• UFlex Limited (Inde)
• SIG (Suisse)

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