Marché du gazon artificiel en France – Tendances et prévisions de l'industrie jusqu'en 2029

Analyse et taille du marché

Le gazon artificiel est un tapis conçu pour ressembler étroitement à l'herbe naturelle. Il s'agit d'une surface en fibres synthétiques conçue pour ressembler à de l'herbe naturelle et souvent utilisée dans les arènes pour les sports qui étaient ou sont normalement pratiqués sur de l'herbe. Il comprend divers matériaux synthétiques, semblables à des tapis, conçus pour ressembler à du gazon et utilisés comme surface de jeu pour les terrains de football et de baseball, pour couvrir les patios, etc. En particulier, le gazon artificiel nécessite peu d'entretien, est durable, respectueux des animaux, durable, rentable, offre des options de conception flexibles et offrira un espace vert et dynamique dont vous pourrez profiter toute l'année.

La demande croissante de gazon artificiel de la part des clubs sportifs et des différents sites devrait stimuler la croissance du marché. Une installation facile, un environnement convivial et de faibles besoins d'entretien devraient stimuler la croissance du marché. Data Bridge Market Research analyse que le marché du gazon artificiel devrait atteindre la valeur de 224 464,28 milliers d'euros d'ici 2029. « Sports & Loisirs » représente le segment d'utilisateurs finaux le plus important sur le marché respectif en raison de l'augmentation de la demande de gazon artificiel de divers domaines sportifs. Le rapport de marché organisé par l'équipe de recherche sur le marché de Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et un scénario de la chaîne climatique.

Market Definition

Artificial turf is a composite consisting of man-crafted, organic, grassy fibers. The blades are green and are usable in different stack heights. This is designed in the same fashion as a tapet, and it has a strong back, and the blades are stitched on by a machine. The majority of the new grass developed today often weaves into a brown stalk which resembles the appearance of dead grass one sees in a real grassy pelvis. Artificial turf is widely used for recreational purposes. In certain areas of the world, artificial turf is more popular than natural grass on the football field of secondary school. This is used for many sports facilities, such as frames for bowling, soccer, and baseball fields. It is also used for both personal and company landscaping.

Regulatory Framework

According to STC (Synthetic Turf Council), with the increased use of shock pads in synthetic turf sports turf systems around the world, the Synthetic Turf Council (STC), the world's largest organization solely dedicated to the synthetic turf industry synthetic turf, has released new STC performance and quality guidelines for shock pads. These guidelines provide stadium managers, field designators, and facility owners with objective measures when specifying impact pads and comparing the minimum performance and durability of the shock pads. This guide compares the performance of different shock absorbers objectively and as appropriate to assist in the selection of a shock absorber for a particular application.

Market Dynamics of the France Artificial Turf Market

Drivers/Opportunities in the France Artificial Turf Market

• Growing construction of villas and luxury apartments

In recent years, the trend for sustainable housing options has become quite popular in European countries. A budding choice for recent homebuyers, single-family homes, or villas offers discretion to customize the home to personal taste as well as a larger multi-use space. Moreover, despite the high prices and housing shortages in Paris, France has been Europe's largest developer for many years, building more new homes than any other European country.

• Shift in consumer preference towards low maintenance home decoration products

Consumers are increasingly seeking one-of-a-kind objects that personalize their houses along with maintaining the sustainable atmosphere of their homes. Therefore, the increasing consumer spending on low-maintenance decorative products is expected to increase over the years where the consumers modify the style of their homes by adding flexible and tiny decorative pieces. Moreover, the growing public interest in interior design has rocketed in various parts of the world, led by a rash of interior decoration which includes various artificial turf materials for home decoration. Today, 80% of the sales and applications of synthetic turf for landscape in France are for private individuals. Also, municipalities are starting to be interested in synthetic turf for green areas such as parks and playgrounds.

• Growing popularity of artificial turf from sports clubs and associations

With the rapid increase in sports activities in various European countries, the trend of shifting from natural grass fields to artificial turf fields has been quite popular in recent years. Artificial turf soccer fields are popping up all over the region. Local governments of various countries including France also support the installation of these fields, mostly because artificial turf sports fields cost less than maintaining natural grass. In particular, FIFA even approves of high-quality artificial grass for football to be played on.

• Positive outlook of artificial turf toward hospitality industry

Tourism has enhanced the business of the hotel and restaurant sector all over the world and provides a great scope for the hotel industry. The sector has flourished mainly through tourism due to the diverse landscapes, beliefs, and societies in different countries along with providing great attraction to tourists from different regions. The hotel and catering sectors of many nations have gradually expanded over the last two decades, and development is predicted in the next years, coupled with an increase in demand for various types of artificial turf materials.

Restraints/Challenges faced by the France Artificial Turf Market

• Availability of alternative products

Artificial turf often consists of a synthetic grass mat, added small rubber granules to get the grass to stand upright, providing damping and grip. Though artificial grass has various benefits, still it has a few substitutes such as organic mulch, moss, and creeping thyme among others, which can replace the artificial turf for various applications. The substitute products are all low maintenance, practical and functional materials that can be used instead of artificial turf.

• Difficulties in waste management

Waste generated from used products of both plastics and rubber is potentially harming the environment to a larger extent. Plastics are made up of synthetic organic polymers which are widely used in different applications ranging from artificial turfs to various industrial materials. In recent times, plastics and rubber have become an indispensable and versatile product with a wide range of properties, chemical composition, and applications which as a result creates a problem at the time of disposal.

COVID-19 had a Minimal Impact on France Artificial Turf Market

COVID-19 impacted various manufacturing and service providing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Though, the imbalance between demand and supply and its impact on pricing is considered short-term and is expected to recover as this pandemic comes to an end. Due to outbreak of covid19 throughout the globe, the demand for artificial turf was decreased. Thus, sports & leisure, hotel, restaurant industry suffered a lot during covid19 outbreak, the artificial turf industry will hopefully grow with the removed restrictions in France.

Recent Developments

• In May 2020, Dow announced the newly constructed PCR plastic resin designed for shrink film sticking applications in Asia-Pacific which has been developed and commercialized, the latest resin is engineered to achieve a film output equivalent to that of traditional resins with 40 percent PCR material. The drug, XUS 60921.01, is produced with recycled plastics obtained domestically through strategic recycling partner Dow's in Nanjing, China. This latest resin leads to a circular plastics system, but without losing the efficiency of brand owners and customers. This development helped the company to attract customers who prefer advanced products.
• In January 2019, Royal Grass launched Lush, the newest model in the Royal Grass collection. There are more grass pales per square meter with this artificial turf, the lawn appears particularly lush. Many grass blades have a yellowish and natural hue that brings a slight fall feel to the artificial turf. Much as for the other recent Royal Grass products, ReaDY technology introduced this form of the artificial plant, which enabled the fibers to develop naturally. This development helped the company to attract new customer base.

France Artificial Turf Market Scope

The artificial turf market is segmented on the basis of raw material, infill materials, pile height, distribution channel, and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Rubber
• Polyethylene
• Polypropylene
• Nylon
• Polyamides
• Jute
• Others

Sur la base de la matière première, le marché français du gazon artificiel est segmenté en nylon, polypropylène, polyéthylène, polyamides, jute, caoutchouc et autres.

Matériaux de remplissage

• À base de pétrole
• Remplissage de sable (silice)
• Remplissage organique
• Autres

Sur la base des matériaux de remplissage, le marché français du gazon artificiel est segmenté en remplissage à base de pétrole, remplissage organique, remplissage de sable (silice) et autres.

Hauteur des poils

• 10-30 mm
• 30-50 mm
• 50-70 mm
• Moins de 10 mm
• 70-100 mm
• Plus de 100 mm

Sur la base de la hauteur des poils, le marché français du gazon artificiel est segmenté en moins de 10 mm, 10-30 mm, 30-50 mm, 50-70 mm, 70-100 mm et plus de 100 mm.

Revêtement arrière

• PU
• Latex

Sur la base du revêtement arrière, le marché français du gazon artificiel est segmenté en PU et latex.

Canal de distribution

• Vente directe/B2B
• Magasins spécialisés
• Dépanneurs
• Commerce électronique
• Autres

Sur la base du canal de distribution, le marché français du gazon artificiel est segmenté en ventes directes/B2B, commerce électronique, magasins spécialisés, magasins de proximité et autres.

Utilisateur final

• Sports et loisirs
• Ménages
• Aéroports
• Restaurant
• Hôtels
• Bureaux commerciaux
• Espaces réservés aux animaux
• Autres

Sur la base de l'utilisateur final, le marché français du gazon artificiel est segmenté en ménages, sports et loisirs, restaurants, hôtels, aéroports, bureaux commerciaux, zones pour animaux de compagnie et autres.

Analyse du paysage concurrentiel et des parts de marché du gazon artificiel

Le paysage concurrentiel du marché du gazon artificiel fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence en France, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liée au marché du gazon artificiel.

Certains des principaux acteurs du marché engagés sur le marché du gazon artificiel en France sont Tarkett Group, Victoria PLC, POLYTAN, Dow, Royal Grass, CCGrass, Condor Group, Act Global, entre autres.

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