Marché européen des logiciels de gestion de salles de sport – Tendances et prévisions du secteur jusqu’en 2029

Analyse et taille du marché des logiciels de gestion de salles de sport en Europe

Le marché des logiciels de gestion de salles de sport en Europe est principalement motivé par le besoin croissant de numériser les données et les tâches administratives des membres des salles de sport à bord. En outre, l'utilisation croissante de plateformes logicielles de gestion de salles de sport dans la région accélère la croissance du marché des logiciels de gestion de salles de sport. Cependant, le coût plus élevé de mise en œuvre des systèmes de gestion de salles de sport et la complexité croissante des systèmes logiciels de gestion de salles de sport sont les facteurs qui peuvent entraver la croissance du marché à l'échelle mondiale.

Selon les analyses de Data Bridge Market Research, le marché européen des logiciels de gestion de salles de sport devrait atteindre 8 256,34 millions USD d'ici 2029, à un TCAC de 8,6 % au cours de la période de prévision. Le rapport sur le marché des logiciels de gestion de salles de sport couvre également de manière exhaustive les prix, les brevets et les avancées technologiques.

Définition du marché

Les logiciels de gestion de salle de sport sont conçus pour aider les gérants et les propriétaires de salle de sport à organiser et à gérer tous les aspects de leur activité. De l'intégration sans papier des membres et des paiements récurrents aux campagnes par e-mail, à la gestion des stocks et à d'autres tâches administratives, les logiciels de gestion de salle de sport peuvent tout faire. Idéalement, une plateforme de gestion de salle de sport sera le seul outil logiciel dont une salle de sport ou un centre de fitness aura besoin pour effectuer ses opérations quotidiennes. Cette plateforme logicielle peut également donner aux membres de la salle de sport l'accès à leurs comptes, ce qui facilite la modification de leur adresse, de leur niveau d'adhésion, de leurs coordonnées et de leurs méthodes de paiement. Avec un logiciel basé sur le Web, il est facile d'intégrer des fonctionnalités orientées client et back-end pour créer une expérience utilisateur transparente.

Dynamique du marché des logiciels de gestion de salle de sport

Cette section traite de la compréhension des moteurs, des avantages, des opportunités, des contraintes et des défis du marché. Tout cela est discuté en détail ci-dessous :

Conducteurs

• Adoption of gym management software for optimizing various operation

Nowadays, in every part of the globe, there is a growing demand for solutions that assist gyms and fitness institutions in reducing costs and optimizing their operations. This is owing to the availability of various gym management systems available in the market for helping gym owners s to access businesses from remote areas. Every gym owner uses a different method of running a gym. But the payroll system is the standard need for all of them. They want a solution that calculates custom pay rates like weekly, monthly, and per hour.

Furthermore, gym management software like wellyx ensures business engagement with the clients with features like a digital whiteboard, mobile apps, and performance and evaluation among others. Also, there has been a huge demand for more organized and up-to-date fitness applications. Therefore, adopting various gym management software not only assists in communication with gym members but also provides clients with workout stats, class schedules, and gym-related news and events.

• Penetration of various technology and features have transitioned the gym management software industry

Recently, the combination of fitness tech and digital fitness has been reshaping the gym management industry in an advanced way. Today's most-used fitness tech ranges from apps and wearable technology to digital fitness platforms and equipment. Nowadays, gyms have improved their online offerings, and members have improved their home setups by making long-term investments in various equipment, apps, wearables, and fitness trackers. According to the World Economic Forum, fitness app downloads grew by almost 50% in the first half of 2020.

The fitness industry has been dramatically affected by technology. Wearable tech like fitness trackers and smartwatches are becoming increasingly popular, as they offer a convenient way to track your fitness progress. These devices can also provide valuable insights into your sleep patterns, helping you to get the rest you need to perform your best. The growth of cloud computing has allowed gym management software to be easily accessible on smartphones, benefiting gym employees, including trainers and gym members.

Opportunity

• The strategic partnership, solutions launches, and acquisition among major players

The gym management software market is growing, owing to factors such as growing 5G LTE networks, growth in cloud-based technologies, and growth in broadcast capabilities such as live streaming of contents and others. Moreover, growing awareness among consumers regarding health and fitness is also aiding the growth of several fitness clubs and gyms around the globe. Due to this, there is a huge demand for advanced gym management software solutions to enhance gym efficiency and effective monitoring of its member. Gym owners and trainers prefer gym management software. Due to spiking demands, various tech giants and start-ups are developing innovative gym management solutions. To gain market advantages, these players are entering into various partnerships, obtaining various contracts for installation & upgradation, and entering into partnerships, mergers, and acquisitions to cater to consumer requirements.

Restraints/Challenges

• The rise in cyber security & threats in gym management software

The gym management software is driving the gym industry growth by offering ease in operations and proper management of the gym and other functions. Still, at the same time, it is increasing the data risk for the gym industry. Gym management software holds enormous amounts of data about the players, teams, financial transactions, and others that can be exposed or used for illegal practices. The gym industry is facing major cyber-attacks to steal the sensitive data of players, organizations, clubs, and others. The threat of data vulnerability is the major restraining factor that is limiting the gym management market growth.

In recent times, cybercrime and cybersecurity issues have increased by 600%. Flaws in network or software security is a weaknesses that hackers exploit to perform unauthorized actions within a system. According to Rambus Company, about 80 % of smart devices powered by gym management software are prone to cyber-attacks. The hack could be identification theft by hacking the information from unprotected smart home appliances and internet-connected devices such as smart gym locks, gym biometrics devices, and others.

• Lack of skilled professionals related to gym management software across the globe

Nowadays, the most in-demand skills that tech companies are looking for in employees are data analytics, AI and ML, digital project management, and soft skills, among others which are important to understand and build the foundation of gym management software. Even if automation helps networks to run by themselves, companies still need people with such skills as data science and data analytics to work on the algorithms to run the networks better. There is a need for software engineers to develop gym management software, and a skilled resource is required to operate the software. Project management is not only meant for tech companies but is an important aspect of developing digital products and services in timely and cost-effective ways for all industries. However, many companies are finding difficulty in recruiting people with the skills and education in line with the business standards. Therefore, the lack of skilled professionals across the globe is expected to create a major challenge for the market to grow.

Post COVID-19 Impact on Gym Management Software Market

COVID-19 negatively impacted the gym management software market due to the shutdown of gym and fitness clubs during this period.

The COVID-19 pandemic has impacted the gym management software market to an extent negative manner. However, increasing adoption and utilization of technology and digitalization among gym owners have helped the market to grow during and after the pandemic. Also, the growth has been high since the market opened after COVID-19, and it is expected that there will be considerable growth in the sector owing to the increasing bodybuilding sporting culture scenario in the world.

Software providers are making various strategic decisions to bounce back post-COVID-19. The players are conducting multiple research and development activities to improve the technology involved in the gym management software. With this, the companies will bring advanced technologies to the market. In addition, government initiatives for fitness and sporting culture have led the market growth.

Recent Developments

• In July 2022, Glofox announced its agreement with 9Round studios. Under this agreement, the company is providing its operating and management platform to 9Round studios in over 20 markets, with growth expected to expand into 15 markets in the next two to three years. The company is generating revenue and aiming for international expansion in the Europe gym management software market
• In April 2022, Virtuagym announced the enhancement of its workout platform by introducing a video platform in the fitness business. This development will help the company offer better and diversified solutions to the customers, enhancing the brand value in the market

Europe Gym Management Software Market Scope

The Europe gym management software market is segmented based on deployment type, enterprise size, sales channel, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Deployment Type

• Cloud
• On-Premises

On the basis of deployment type, the Europe gym management software market is segmented into cloud and on-premises.

Enterprise Size

• Large Scale Enterprises
• Medium Scale Enterprises
• Small Scale Enterprises

On the basis of enterprise size, the Europe gym management software market has been segmented into large scale enterprises, medium scale enterprises, and small scale enterprises.

Sales Channel

• B2B
• B2C

On the basis of sales channel, the Europe gym management software market has been segmented into B2B and B2C.

Application

• Gyms & Health Clubs
• Sports Clubs
• Others

On the basis of application, the Europe gym management software market is segmented into gyms & health clubs, sports clubs, and others.

Gym Management Software Market Regional Analysis/Insights

Europe gym management software market is analyzed, and market size insights and trends are provided by country, deployment type, enterprise size, sales channel, and application, as referenced above.

The countries covered in the gym management software market report are Germany, France, the U.K., Italy, Spain, Turkey, Russia, Netherlands, Switzerland, Belgium, and the Rest of Europe. U.K. dominates in Europe due to the increasing technological products, new guidelines, and increasing healthcare and fitness expenditure.

The country section of the report also provides individual market-impacting factors and market regulation changes that impact the market's current and future trends. Data points like downstream and upstream value chain analysis, technological trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Europe brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing a forecast analysis of the country data.

Competitive Landscape and Gym Management Software Market Share Analysis

Europe gym management software market competitive landscape provides details by a competitor. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the gym management software market.

Certains des principaux acteurs opérant sur le marché des logiciels de gestion de salle de sport sont :

• Microsoft
• Oracle
• Zénotis
• MINDBODY, Inc.
• Virtuagym
• Glofox 
• Gym Parfaite
• WodGuru
• TeamUp Sports, Inc
• PushPress, Inc.
• Entreprises Treshna Ltée
• Brochet 13
• Planificateur Zen, LLC
• Woodify Technologies LLC
• Systèmes WellnessLiving Inc.

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