Marché européen des céréales pour petit-déjeuner sans gluten – Tendances et prévisions du secteur jusqu'en 2029

Analyse et taille du marché

Les céréales pour petit-déjeuner sans gluten sont hautement transformées et contiennent de nombreux ingrédients ajoutés pour réduire le risque de développer des maladies telles que les maladies coronariennes, le cancer, le diabète et la maladie diverticulaire. Les céréales pour petit-déjeuner peuvent être soufflées, floconnées, râpées ou enrobées de chocolat ou de glaçage avant d'être séchées. Enfin, elles sont façonnées en boules, en étoiles, en boucles ou en rectangles.

Français La demande croissante de céréales pour petit-déjeuner prêtes à cuire et la sensibilisation accrue des consommateurs à la santé devraient stimuler la demande pour le marché européen des céréales pour petit-déjeuner sans gluten. Data Bridge Market Research analyse que le marché des céréales pour petit-déjeuner sans gluten devrait atteindre la valeur de 284 876,46 milliers de dollars d'ici 2029, à un TCAC de 6,5 % au cours de la période de prévision. Les « adultes » représentent le segment de catégorie de consommateurs le plus important sur le marché respectif en raison de l'augmentation de la demande de céréales pour petit-déjeuner sans gluten due à une sensibilisation accrue à un mode de vie sain. Le rapport de marché organisé par l'équipe de Data Bridge Market Research comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et un scénario de chaîne climatique.

Market Definition

Gluten-free breakfast cereal is made from processed grains and often fortified with vitamins and minerals, which is commonly eaten with milk, yogurt, fruit, or nuts. Gluten-free breakfast cereals are processed grains for human consumption and are usually packaged for sale as ready-to-eat (RTE) or hot cereals (HC) and must be cooked before consumption. The cereals are manufactured by continuous cooking, molding, and drying operations, after which flavors, sweeteners, vitamins, mineral fortifications, and particulate additive options are added before packaging. A cereal that has been derived from a gluten-containing grain can be labeled as “gluten-free” if it has been processed to remove gluten and consumption of that cereal results in the presence of less than 20 ppm of gluten in the food.

Regulatory Framework

Food and Drug Administration (FDA): The rule specifies, among other criteria, that any foods that carry the label “gluten-free,” “no gluten,” “free of gluten,” or “without gluten” must contain less than 20 parts per thousand (ppm) of gluten. This level is the lowest that can be reliably detected in foods using scientifically validated analytical methods. Other countries and international bodies use these same criteria, as most people with celiac disease can tolerate foods with very small amounts of gluten.

Market Dynamics of the Gluten-Free Breakfast Cereals Market Include:

Drivers/Opportunities in the Gluten-Free Breakfast Cereals Market

• Rising advancement in food retail infrastructure

Technology is set to shape the future of the grocery sector, as retailers have recently sought to become more prominent with the introduction of new and innovative infrastructure. Leading retailers adapt their games to meet ever-changing consumer demand and seize market opportunities. Personalizing the customer experience is becoming an important strategy for many retailers to differentiate themselves from competitors.

• Shifting consumer preference toward gluten-free, organic, and whole grain-based cereals

Increased awareness among end-users towards personal health and environmental concerns have increased the inclination of consumers toward the use of gluten-free organic products. In the current scenario, consumers mostly prefer organic food due to attributes such as nutrition value, taste, freshness, and appearance of organic food matters, which has eventually created opportunities for gluten-free organic-based products.

• Positive outlook towards convenience food products

The busy lifestyle of the millennial workforce, the increase in total family income, and the concept of nuclear family retention have all contributed to the significant growth of the convenience food products segment, including cereals, in recent years. The surge in demand for health foods has spawned an entire segment of packaged foods, including immune-boosting foods, healthy whole grains, and cereals.

• Increasing health awareness among consumers

Consumers are becoming more active, engaged in health care, using various digital tools to track their health, and using this data to make health decisions. Progressive health and wellness consumers are looking for alternatives to fear-based information, a phenomenon that has driven the view of wellness for decades. Consumer nutrition awareness encourages informed decisions regarding the purchase and consumption of cereals, grains, and many other healthy food items.

Restraints/Challenges faced by the Gluten-Free Breakfast Cereals Market

• Volatility in supply of raw materials

Volatile and unpredictable global marketplaces have far-reaching consequences for food manufacturing companies. Unanticipated hurdles, such as rising infrastructural cost and variations in raw material pricing, can disrupt supply chains and make it harder for businesses to stay profitable. Variations in raw material prices make cereals put up additional costs on the price of the finished product.

• Huge commercialization of counterfeit products

The rise of digital channels that drive the buying and selling of consumer goods has led to a rapid increase in counterfeit trade worldwide. Some food brands are trying to stop selling counterfeit versions of their products. Counterfeit products are indeed similar to low-quality products. This may not seem like a serious threat, but the truth is that poor-quality items can have dire consequences in reality.

COVID-19 had a Minimal Impact on Gluten-Free Breakfast Cereals Market

COVID-19 impacted various manufacturing and service providing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Though, the imbalance between demand and supply and its impact on pricing is considered short-term and is expected to recover as this pandemic comes to an end. Due to outbreak of covid19 throughout the globe, the demand for gluten-free breakfast cereals was decreased. Thus, food industries suffered a lot during covid19 outbreak, the gluten-free breakfast cereals industry will hopefully grow with the removed restrictions in varied countries.

Recent Developments

• In May 2022, General Mills Inc. agreed to acquire TNT Crust, a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. This acquisition will help the company expand its operations in the market.
• In 2020, Kellogg’s Co. was awarded America’s Most Trusted Brands (Morning Consult). This has enhanced company’s image in the Europe market.

Europe Gluten-Free Breakfast Cereals Market Scope

The gluten-free breakfast cereals market is segmented on the basis of type, breakfast cereal product type, breakfast cereal sources, flavor, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Ready To Eat Cereal
• Hot Cereal

On the basis of type, the gluten-free breakfast cereals market is segmented into hot cereal and ready to eat cereal.

Breakfast Cereal Product Type

• Porridge
• Flakes
• Loops
• Crunchies
• Crispies
• Muesli
• Others

On the basis of breakfast cereal product type, the gluten-free breakfast cereals market is segmented into porridge, flakes, loops, crunchies, crispies, muesli and others.

Breakfast Cereal Source

• Corn
• Wheat
• Bran
• Multi-Grain
• Millet
• Rice
• Buckwheat
• Granola
• Others

On the basis of breakfast cereal source, the gluten-free breakfast cereals market is segmented into corn, rice, wheat, buckwheat, granola, bran, millet, multi-grains, and others.

 Flavor

• Plain
• Flavored

On the basis of flavor, the gluten-free breakfast cereals market is segmented into plain and flavored.

Sugar Content

• With Added Sugar
• Without Added Sugar

On the basis of sugar content, the gluten-free breakfast cereals market is segmented into with added sugar, without added sugar.

Product Category

• Plain
• With Nuts
• With Fruits
• Both Nuts and Fruits

On the basis of product category, the gluten-free breakfast cereals market is segmented into plain, with nuts, with fruits, both nuts and fruits.

Organic Category

• Organic
• Conventional

On the basis of organic category, the gluten-free breakfast cereals market is segmented into organic and conventional.

Nature

• GMO
• NON-GMO

On the basis of nature, the gluten-free breakfast cereals market is segmented into GMO and non-GMO.

Packaging Type

• Plastic Wraps/Pouches
• Cardboard Paper Boxes
• Plastic Jars
• Others

On the basis of packaging type, the gluten-free breakfast cereals market is segmented into plastic wraps/pouches, cardboard paper boxes, plastic jars and others.

Packaging Size

• Less Than 5 Oz
• 5 –7 Oz
• 8 - 10 Oz
• 11 – 13 Oz
• More Than 13 Oz

On the basis of packaging size, the gluten-free breakfast cereals market is segmented into less than 5 OZ, 5-7 OZ, 8-10 OZ, 11-13 OZ and more than 13 OZ.

Consumer Category

• Adults
• Kids

On the basis of consumer category, the gluten-free breakfast cereals market is segmented into adults and kids.

Distribution Channel

• Store-Based Retailing
• Online Retailing

On the basis of distribution channel, the gluten-free breakfast cereals market is segmented into store-based retailing and online retailing.

Gluten-Free Breakfast Cereals Market Regional Analysis/Insights

The gluten-free breakfast cereals market is analyzed and market size insights and trends are provided by country, type, breakfast cereal product type, breakfast cereal sources, flavor, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel as referenced above.

The countries covered in the gluten-free breakfast cereals market report are the Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Poland, Sweden, Denmark & Rest of Europe.

Germany dominates the gluten-free breakfast cereals market because of the increasing demand for ready to eat cereals. Germany is followed by U.K. and is expected to witness significant growth during the forecast period of 2022 to 2029 due to growing demand for gluten-free breakfast cereals from adult consumer in the region. U.K. is followed by France and is expected to grow due to positive outlook towards convenience food products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Europe brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Gluten-Free Breakfast Cereals Market Share Analysis

Le paysage concurrentiel du marché des céréales pour petit-déjeuner sans gluten fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence en Europe, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination de l'application. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liée au marché des céréales pour petit-déjeuner sans gluten.

Certains des principaux acteurs du marché engagés sur le marché européen des céréales pour petit-déjeuner sans gluten sont General Mills Inc., Kellogg's Company, Nestlé, Nature's Path Foods, The Quaker Oats Company (une filiale de PepsiCo), entre autres.

SKU-68528