Marché européen des parfums fins – Tendances et prévisions du secteur jusqu’en 2030

Analyse et taille du marché des parfums fins en Europe

Le marché européen des parfums fins est porté par une utilisation intensive de parfums naturels, qui constituent un moteur important pour le marché européen des parfums fins. De plus, l'augmentation des dépenses consacrées à l'innovation des produits devrait stimuler la croissance du marché. Cependant, la fluctuation des prix des matières premières devrait remettre en cause la croissance du marché, ce qui devrait freiner la croissance du marché. 

Le rapport sur le marché européen des parfums fins fournit des détails sur les parts de marché, les nouveaux développements et l'impact des acteurs du marché national et local, analyse les opportunités en termes de poches de revenus émergentes, de changements dans la réglementation du marché, d'approbations de produits, de décisions stratégiques, de lancements de produits, d'expansions géographiques et d'innovations technologiques sur le marché. Pour comprendre l'analyse et le scénario du marché, contactez-nous pour un briefing d'analyste. Notre équipe vous aidera à créer une solution d'impact sur les revenus pour atteindre votre objectif souhaité.

Le marché européen des parfums fins devrait connaître une croissance significative au cours de la période de prévision de 2023 à 2030. Data Bridge Market Research analyse que le marché croît avec un TCAC de 4,6 % au cours de la période de prévision de 2023 à 2030 et devrait atteindre 4 873 153,81 milliers de dollars d'ici 2030.

Définition du marché

Le marché des parfums fins désigne l'industrie des parfums qui se concentre sur la production et la vente de parfums et eaux de Cologne haut de gamme et de luxe. Il s'agit du mélange astucieux d'ingrédients naturels et synthétiques soigneusement sélectionnés pour créer des parfums complexes et uniques. Ce marché se caractérise par l'importance qu'il accorde à la créativité, à l'identité de marque et à la capacité d'évoquer des émotions à travers des expériences olfactives. Les parfums fins s'adressent aux consommateurs exigeants à la recherche de profils olfactifs sophistiqués et distinctifs, souvent associés à des marques haut de gamme et à des collections exclusives

Dynamique du marché européen des parfums fins

Cette section traite de la compréhension des moteurs, des avantages, des opportunités, des contraintes et des défis du marché. Tout cela est discuté en détail ci-dessous :

Conducteurs

• Augmentation de la demande de parfums naturels

 Natural fragrances offer a range of benefits over synthetic fragrances. They are free of harmful chemicals and toxins that can cause allergies and other health problems. They also have a more complex scent profile and can be used to create unique and subtle fragrances.

There is an increasing demand for natural fragrances and ingredients owing to a rise in consumers concern about their health and prevalent fear of allergies, which has led to demand for natural fragrances. Natural perfumes and fragrances offer various advantages such as they easily blend with the skin, are more suitable for sensitive skin, and are an important product in the skincare routine of many individuals, especially females. These are made using distilled or normal water and flowers, fruits, saps, seeds, or from the barks, leaves, roots, resins, or wood of trees among others. Therefore, manufacturers are focusing on product diversification as consumers are preferring innovative products with natural ingredients that do not contain any chemical synthetic fragrance material.

• Rise in the Diposable Income and Increase in the Urban Population

The personal care industry has a very important role in every developed and developing economy. The rise in disposable incomes strengthened the purchasing power of consumers. Accelerated urbanization and increasing urban population with changing lifestyle demands are important drivers for the increasing demand for fine fragrance products in the market. The growing Europe economy has increased disposable income with the Europe population in urban areas. This has increased the spending capacity of the urban population.

Opportunities

• Heavy Investments in the Research and Development

Large-scaled companies and key players are investing heavily in R&D and advertisements to influence consumer buying behavior and gather more consumers to buy their products. Companies are spending more on developing digital footprints by uploading videos and photos regularly through their social handles and interacting with clients online, hosting social media campaigns, and celebrity endorsements. Moreover, these companies are focusing on adopting new technologies to stay ahead of the competition in the market.

Moreover, sustainable ingredients are a trending topic in online product reviews where people are expressing interest in natural and organic ingredients. Consumers are also looking for transparency meaning they want to see a list of all of the ingredients used to create the products they purchase. Also, with transparent communication in mind, some brands are even seeking out certification to prove compliance, which in turn is expected to provide opportunities for market growth

• Rising in the digitalization

 During COVID-19, sales of fragrance products dropped due to the closure of departmental stores, airport stores, and specialty stores, and the unavailability of products due to the transportation ban. Offline sales witnessed a major drop as people were afraid of getting out of their houses and places. Moreover, consumers shifted their inclination to online distributors and e-Commerce sites to purchase these fine fragrance products.

Therefore, most of the industrial players are entering into the supply-chain agreement with various e-commerce players to boost their businesses as the e-commerce companies handle product sales through non-store channel and help save little cost on marketing. Investments by industrial players in strategic collaboration and strengthening the supply chain ensure a dependable stream of quality ingredients.

People are consuming content differently while viewing information online. Key players are changing their content strategies accordingly. Video-based content is applauded more by consumers, as it makes it easier to learn about the functioning and utility of the product

Restraints/Challenges

•  Fluctuation of Raw Material Prices

Climate dynamics, natural disasters, or epidemic plant and animal diseases heavily influence the quantity and quality of crops and other raw material sources, and consequently, affect production, formulation, and distribution processes within the fragrance industry.

There are many other challenges the market is facing, including a shortage of raw materials and packing materials, and research and development. Due to the strict import restrictions from around the world and specifically in China, there has been a major shortage of chemical-based raw materials that are used for making fragrances. The shortage has led to a rapid increase in costs, eventually trickling down to the end product. Some raw materials have seen rates double within a span of six months. The increasing prices of fuel have also made a major impact on its shipping costs to the manufacturing units and then to the markets for selling.

Apart from this, herbal raw materials in the fragrances industry are highly dependent on farm produce and thus is faced with challenges such as poor yield and seasonality as a number of fragrances are made using natural ingredients. This has a considerable impact on the cost and availability of raw materials. This impacts their overall cost structure and in turn, further reduces profit margins.

• High Costs Linked with Using Natural Components

 Natural fragrances are complex formulations that contain aromatic raw materials that derive only from nature and are extracted via steam distillation or water. The scarcity of natural ingredients resources used in fine fragrances, their long process of preparation, and their low shelf life are the major drawbacks associated with the use of natural ingredients in fine fragrances. As a result, they are expensive compared to their chemical alternatives. In addition, there is a limitation of consistency of smell. On another hand, synthetic perfumes are cheaper to produce than natural perfumes as they can be produced on a large scale.

Natural fragrances are costly due to their processing and due to limited resources, industry players are engaged in the development of cost-efficient synthetic alternatives. These products have the advantages of regular supply, steady pricing, and lower production costs.

• Adherence to Quality and Regulatory Norms

 The fragrance industry faces a legal obligation to abide by the norms and standards of various regulatory bodies. These regulatory standards are imposed in each country, with a common goal of ensuring the safety of the consumers. These regulations set by different countries also emphasize the usage of fragrances and proper labeling of consumer products.

These stringent regulations can delay or prevent the launch of new products, increase the prices of new products, and may also lead to product recalls. Therefore, the implementation of these new regulations and modifications in existing regulations negatively affect the market growth.

Furthermore, Europe countries have strict regulations on the use of synthetic fragrances, which has led to an increased demand for natural fragrances. These regulations require fragrance manufacturers to list all ingredients used in their products, which has led to greater transparency and accountability in the industry, challenging the growth of small manufacturers in the fine fragrance industry.

Recent Developments

• In March 2023, Bath & Body Works, Inc. launched its newest collection of fragrances. The new range is designed to help customers find the scent they identify with most through an expansion of its Gingham fragrance portfolio and its 'Find Your Gingham' campaign. The new launches include Gingham Gorgeous, Gingham Fresh, Gingham Vibrant and Gingham Legend
• In January 2023, Firmenich launches EcoScent Compass Next Generation. As EcoScent Compass continues to be the most advanced, digitally integrated sustainability design tool in the perfume industry.This launch will help the company to break through in fragrance sustainability and transparency, and to meet consumers’ needs and demands for conscious fragrances and will now enable a higher degree of precision in sustainable creation and understanding

Europe Fine Fragrances Market Scope

The Europe fine fragrances market is categorized into four ingredient, form, distribution channel, end use . The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Ingredient

• Synthetic
• Natural

On the basis of ingredient, the market is segmented into synthetic and natural.

Form

• Liquid
• Gas

On the basis of form, the market is segmented into liquid and gas.

Distribution Channel

• Offline
• Online

On the basis of distribution channel, the market is segmented into offline and online

End Use

• Unisex
• Men
• Women

On the basis of end use, the market is segmented into unisex, men, and women

Europe Fine Fragrances Market Regional Analysis/Insights

The Europe fine fragrances market is analyzed, and market size insights and trends are provided by ingredient, form, distribution channel, end use as referenced above.

The countries covered in the Europe Fine Fragrances Market report are Germany, U.K., Italy, France, Russia, Spain, Switzerland, Turkey, Belgium, Netherlands, and Rest of Europe. Germany is expected to dominate due to the presence of key market players in the largest consumer market with high GDP.

Germany is expected to dominate the Europe fine fragrances market due to the surging role of fragrances for gift-giving purposes the rise in disposable income, and the increase in the urban population.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Europe Fine Fragrances Market Share Analysis

The Europe fine fragrances market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major players operating in the Europe fine fragrances market are Firmenich SA., Amouage, Dolce & Gabbana S.r.l., Avon, Bath & Body Works, Inc., KERING, Takasago International Corporation, Parfex, Hermès, CHANEL, TAC PERFUMES, and LVMH among others.

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