Marché européen de la santé en ligne – Tendances et prévisions du secteur jusqu’en 2029

Analyse et perspectives du marché européen de la e-santé

Le marché européen de la santé en ligne est stimulé par des facteurs tels que la prévalence croissante des maladies chroniques, les avancées technologiques croissantes dans le domaine de la santé en ligne, la demande accrue de télésanté et les initiatives gouvernementales soutenant les solutions et services de santé en ligne. Les dépenses de santé ont augmenté dans les pays développés et émergents, ce qui devrait créer un avantage concurrentiel pour les fabricants afin de développer de nouveaux produits de santé en ligne innovants. En outre, l'augmentation des dépenses de santé et la prévalence croissante des maladies chroniques ont un impact positif sur le marché de la santé en ligne. Cependant, le coût élevé des traitements empêche les patients de bénéficier de solutions pratiques et de haute qualité. Désormais, le coût élevé des services professionnels de santé en ligne a un impact négatif sur le coût du marché global. Par conséquent, l'utilisation de la télésanté affecte la croissance du marché, car les patients préfèrent l'autosurveillance de la maladie par des appareils de télésanté, ce qui influence le marché.

Le rapport sur le marché européen de la e-santé fournit des détails sur les parts de marché, les nouveaux développements et l'analyse du pipeline de produits, l'impact des acteurs du marché national et localisé, analyse les opportunités en termes de poches de revenus émergentes, les changements dans la réglementation du marché, les approbations de produits, les décisions stratégiques, les lancements de produits, les expansions géographiques et les innovations technologiques sur le marché. Contactez-nous pour un briefing d'analyste afin de comprendre l'analyse et le scénario du marché. Notre équipe vous aidera à créer une solution d'impact sur les revenus pour atteindre votre objectif souhaité. L'évolutivité et l'expansion commerciale des unités de vente au détail dans les pays en développement de diverses régions et le partenariat avec les fournisseurs pour une distribution sûre des machines et des produits pharmaceutiques sont les principaux moteurs de la demande du marché au cours de la période de prévision.

Le marché européen de la e-santé est favorable et vise à réduire la progression de la maladie. Data Bridge Market Research analyse que le marché européen de la e-santé connaîtra un TCAC de 23,7 % au cours de la période de prévision de 2022 à 2029.

MARKET DEFINITION

A relatively new kind of healthcare delivery assisted by electronic procedures and communication is called eHealth (sometimes spelled eHealth). The word is used in various ways because it encompasses "nearly anything linked to computers and medicine," not just "Internet medicine" as it was originally defined at the time. Some contend that it can be used interchangeably with the term "health informatics," which they define as including all electronic and digital health processes. In contrast, others define it more specifically as Internet-based healthcare. It can also comprise mHealth, or m-Health, links and applications on mobile devices.

The usage of numerous digital technologies is expected in eHealth. For instance, the Internet enables eHealth users to correspond via email with medical experts, access medical records, look up health information, and conduct person-to-person text, audio, and video exchanges.

Europe eHealth Market Dynamics:

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Increase in the prevalence of chronic diseases

With the rising economic growth, people are more interested in long-term health and wellness. Diabetes patients need devices to monitor their sugar levels, check pregnancy, increase the demand for pregnancy strips, and monitor blood pressure. There is a growing demand for devices such as blood glucose monitors, sphygmomanometers, and others. Home healthcare management service helps manage chronic diseases such as diabetes, heart failure or chronic obstructive pulmonary disease (COPD), and cancer. Its service includes nursing service, hospice service, and medication dispensing.

Different chronic diseases, including cancer and cardiovascular disease, are increasing in Europe. Below are some of the chronic diseases which are increasing, due to which the demand for home healthcare service has increased as it will provide day-to-day treatment to those suffering from chronic diseases. As a result of the sedentary lifestyle of people, the prevalence of lifestyle-associated disorders such as hypertension and diabetes shows the rise nowadays. Thus, the rising prevalence of chronic diseases with the growing integration of healthcare data with portable devices is expected to demand proper health management, leading to the anticipated increasing demand for e-health services in the Europe eHealth market in the forecast period.

• Rise in the technological advancements in eHealth

Devices based on new technologies such as big data, analytics, and cloud-based services help store patients' data. This data is accessible to patients and doctors, where the patient can check his treatment history from anywhere and at any time. Mobile App facilitates the relationship between doctors and patients. A patient can check for the doctor's medical status and access the doctor's information at any time. Moreover, increasing technological advancements in eHealth devices with advanced features have resulted in proper management for patients and doctors, which is anticipated to boost Europe eHealth market growth.

Visiting a hospital and further undergoing treatment is quite an expensive procedure. To avoid repeated visits to hospitals, the company manufactures devices with advanced technology, which helps in improving the quality of life of patients, thus boosting the growth of the Europe eHealth market.

Opportunity

• Rise in the use of eHealth solutions in outpatient care facilities

Most healthcare organizations are concentrating on introducing specialized services due to the increasing pressure on health systems to reduce the cost of care. The usage of eHealth solutions is increasing due to the transition to an outpatient care paradigm since these solutions offer a convenient healthcare method. These solutions also assist doctors in attending to patients' requirements and provide remote patient health monitoring. Due to the advantages of eHealth technologies, numerous federal bodies are encouraging their use in outpatient care settings. Federal bodies take many initiatives to promote eHealth in patient care facilities.

With improvements in information technology, information science, medicine, and biotechnology, eHealth/telehealth will continue to develop. The next generation of healthcare professionals and patients will be far more accustomed to using cutting-edge tools, services, and applications. Additionally, there is a growing understanding that eHealth offers healthcare providers the chance to enhance health systems and switch them from the "diagnose and treat" to the "predict and prevent" models.

Thus, eHealth solutions initiatives are rising, increasing their use in outpatient care, and are expected to act as an opportunity for the Europe eHealth market.

Restraints/Challenges

• Lack of skilled professionals to handle eHealth technology

One of the most rapidly developing fields in eHealth technology involves developing and using various technological-based applications such as AI (artificial intelligence). The advancement of technology has made it possible to reach the level of healthcare-providing facilities from conventional healthcare methods. The advancement of healthcare technology requires various skill sets for its handling. As technology-based healthcare is highly automated and has costly software, improperly handling such systems can damage them and hamper achieving accurate and perfect data. Thereby it will proportionally hamper the result of data processing. The shortage of skilled professionals with adequate skills and knowledge to handle such highly innovative technology-based software hampers the market's growth.

The professionals lacking any of the skills mentioned above are unsuitable for performing any eHealth-based activities as the results are of keen importance. The need for skilled healthcare professionals has increased. Thus, the lack of skilled professionals to handle eHealth technology challenges the market's growth.

Post-COVID-19 Impact on Europe eHealth Market

Previously, routine care, as well as emergency, crisis, and other types of care, used remote and telehealth services. Their use in a more widespread capacity has picked up speed as the COVID-19 pandemic has progressed. Telehealth services are now being used in the large-scale screening of patients prior to their visit and triage assessment, routine monitoring of patients at home, remote clinical encounters, or supervising patient care by off-site experts. Telehealth services are also being used to screen patients at home in the United Kingdom. It is likely that a significant portion of such services will continue to be based on telehealth after COVID-19, for example, the remote monitoring and management of a more significant number of patients. This is because telehealth offers greater convenience and better patient-centered care, which helps to partially address the challenges of the flow rate and capacity within the healthcare system.

Recent Development

• In August 2022, Boston Scientific Corporation announced the acquisition of Obsidian, Inc., which developed the Gel Embolic Material technology and was a privately held company. In addition, the U.S. FDA has approved the GEM technology to use, and this acquisition will help Boston Scientia Corporation grow its business.

Europe eHealth Market Segmentation

Europe eHealth market is categorized into six notable segments based on offering, deployment, enterprise size, functionality, technology, and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Offering

• Solutions
• Services

On the basis of offering, Europe eHealth market is further segmented into solutions and services.

Deployment

• Cloud
• On-Premises

On the basis of deployment, the Europe eHealth market is segmented into cloud and on-premises.

Enterprise Size

• Large enterprise
• Small and medium enterprise

On the basis of enterprise size, the Europe eHealth market is segmented into large enterprise and small and medium enterprise.

Functionality

• Content messaging system (CMS)
• Group messaging
• Dashboard
• Video sessions
• Social support
• Others

On the basis of functionality, the Europe eHealth market is segmented into content messaging system (CMS), group messaging, dashboard, video sessions, social support, and others.

Technology

• Chatbots
• Artificial intelligence
• Internet Of Things (IOT)
• Blockchain and big data
• Other

On the basis of technology, the Europe eHealth market is segmented into internet of things, chatbots, artificial intelligence, internet of things (IOT), blockchain and big data, and other.

End User

• Healthcare providers
• Payers
• Healthcare consumers
• Pharmacies
• Others

On the basis of end user, the Europe eHealth market is segmented into healthcare providers, payers, healthcare consumers, pharmacies, and others.

EHealth Market Regional Analysis/Insights

The Europe eHealth market is analyzed, and market size insights and trends are provided by offering, deployment, enterprise size, functionality, technology, and end user, as referenced above.

The countries covered in the eHealth report are Germany, U.K., France, Italy, Spain, Russia, Netherlands, Switzerland, Belgium, Turkey, and the rest of Europe.

Germany dominates the Europe eHealth market due to increasing technology and reliability of healthcare services, which are also delivering infotainment services.

The country section of the report also provides individual market-impacting factors and market regulation changes that impact the market's current and future trends. Data points such as downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Europe brands and the challenges faced due to significant or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and EHealth Market Share Analysis

Le paysage concurrentiel du marché européen de la e-santé fournit des détails sur les concurrents. Les détails comprennent un aperçu de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence en Europe, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus ne concernent que l'orientation des entreprises sur le marché de la e-santé.

Certains acteurs du marché sont Allscripts Healthcare LLC, IBM Corporation, Epic Systems Corporation, Koninklijke Philips NV, Siemens Healthcare GmbH, Apple Inc., Lifen, Kazaam INC., Teladoc Health, Inc., Implantica et Medisafe, iHealth Labs Inc, Medtronic, Boston Scientific Corporation, General Electric Company, McKesson Corporation, Oracle, Cisco Systems et Optum Inc.

Méthodologie de recherche

La collecte de données et l'analyse de l'année de base sont effectuées à l'aide de modules de collecte de données avec des échantillons de grande taille. Les données du marché sont analysées et estimées à l'aide de modèles statistiques et cohérents du marché. En outre, l'analyse des parts de marché et l'analyse des tendances critiques sont les principaux facteurs de succès du rapport de marché. La méthodologie de recherche fondamentale utilisée par l'équipe de recherche DBMR est la triangulation des données, qui implique l'exploration de données, l'analyse de l'impact des variables de données sur le marché et la validation primaire (expert du secteur). Les modèles de données comprennent la grille de positionnement des fournisseurs, l'analyse de la chronologie du marché, l'aperçu et le guide du marché, la grille de positionnement des entreprises, l'analyse des parts de marché des entreprises, les normes de mesure, l'Europe par rapport aux régions et l'analyse des parts des fournisseurs. Veuillez demander un appel d'analyste en cas de demande de renseignements supplémentaires.

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