Marché des étiquettes imprimées pour le ménage en République tchèque – Tendances et prévisions du secteur jusqu'en 2029

Analyse et perspectives du marché

Le marché des étiquettes imprimées pour l'entretien ménager en République tchèque devrait connaître une croissance significative au cours de la période de prévision de 2022 à 2029. Data Bridge Market Research analyse que le marché croît avec un TCAC de 5,6 % au cours de la période de prévision de 2022 à 2029.

L'expansion rapide de l'industrie agroalimentaire et l'utilisation croissante des étiquettes imprimées dans l'industrie alimentaire sont les principaux facteurs de croissance du marché tchèque des étiquettes imprimées pour le ménage. Les principales contraintes susceptibles d'avoir un impact négatif sur le marché tchèque des étiquettes imprimées pour le ménage sont le manque de technologie d'étiquetage nécessaire, les coûts associés et la difficulté d'appliquer les étiquettes imprimées à des températures variables.

Le besoin croissant d'améliorations esthétiques en matière de marquage d'articles physiques devrait offrir une opportunité au marché tchèque des étiquettes imprimées pour le ménage. Cependant, l'augmentation du coût des matières premières telles que le plastique devrait remettre en cause la croissance du marché tchèque des étiquettes imprimées pour le ménage. 

Le rapport sur le marché des étiquettes imprimées pour le ménage en République tchèque fournit des détails sur la part de marché, les nouveaux développements et l'impact des acteurs du marché national et local, analyse les opportunités en termes de poches de revenus émergentes, de changements dans la réglementation du marché, d'approbations de produits, de décisions stratégiques, de lancements de produits, d'expansions géographiques et d'innovations technologiques sur le marché. Pour comprendre l'analyse et le scénario du marché, contactez-nous pour un briefing d'analyste ; notre équipe vous aidera à créer une solution d'impact sur les revenus pour atteindre votre objectif souhaité.

Définition du marché

The print labels refer to a piece of metal, polymer, and paper material printed on manufactured products for exhibiting the symbols and published information about the commodity. It is utilized for creating brand identity, identifying goods, and eliminating counterfeiting to maintain credibility. Print labels are directly printed and offer various benefits, such as detailed visuals, precision, and quality. The print labels are commercially available in varying labelling formats, including offset lithography, gravure, flexography, screen, letterpress, electrophotography, and inkjet.

Czech Republic Printed Label for Housekeeping Market Dynamics

Drivers

• Increasing growth of digital print technology

With growing advancements in digital print technology and the rising use of the latest technology for label printing, the demand for the printed label is expected to rise, which will drive the growth and development with increased sales of printed labels in the Czech Republic printed label for housekeeping market. 

• Expanding consumption of housekeeping products after the COVID-19

COVID-19 has completely revolutionized the use of these housekeeping products. Since sprays are a very effective way to deliver and apply cleaning solutions and disinfectants, their demand has increased substantially over the past year, which also needs the application of printed labels to demonstrate its composition, hazards, and safety protocols. This trend will continue going forward and is expected to drive the market for printed labels in the region with enhanced consumers' focus and demand for wellness and hygiene products and housekeeping services and products. Consumers are increasingly looking for products they can trust; hence the role of strong and innovative brands with innovative and eye-catching printed labels with proper specifications can meet consumer expectations.    

• Rising usage of labels to prevent tampering and counterfeiting

Therefore, to prevent such activities, anti-counterfeit labels have been developed that help various brands and genuine products to stay one step ahead of the counterfeit and false products. Some of them are overt labels that are visible such as holograms, semi-covert labels created using UV fluorescent inks that provide field detection, and covert labels that can be read with the assistance of special readers, among many others. Such labels with enhanced features and properties help in proper brand positioning, inventory management by the company, easy product authentication, and protection from duplicity. Today's packaging and labeling suppliers offer various security methods, from printed electronics to tamper-evident packaging. Moreover, many companies frequently change their labels and packaging to prevent their products from being counterfeit or duplicitous. This is done by periodically introducing new layers of protection and modifying existing features, such as designs, barcodes, and ink colors, allowing packagers to test out new security measures and stop counterfeiters, unauthorized persons, or companies from replicating their products. This is expected to drive the market, creating more and more demand for printed labels to prevent counterfeit products.

Opportunities

• Rising need for advancements in physical item branding aesthetics

There have been continuous advancements in label printing, which will highly benefit the brand aesthetics and help reach a larger target audience and consumer. Some of these advancements include fast and efficient printing, ease in customization, recyclability, anti-counterfeit solutions, digital prints, and making premium products. Premiumisation is the process by which the apparent quality of a product can be enhanced by using expensive-looking labels or packaging without making any fundamental changes to the product itself. With the end-users of printed labels, such as housekeeping products requiring the ability to provide greater variety and opportunities for customization from printers, developments in the digital such as toner and inkjet printing processes are attracting the highest levels of investment. Therefore, the advancements in technology such as digital printing and others will not only supplant established technologies but will also generate new labelling applications and create opportunities for market growth.

• Obligatory utilization of print labels on housekeeping products

The country has set up guidelines and regulations for printed labels to be used on the products. Czech product labeling and marking requirements depend on the product type and intended use. In the country, the labels must be in the Czech language and can be affixed to the product or on a leaflet attached to the product. Czech consumers complain about German products, specifically household items such as those required for housekeeping purposes, being labeled in the German language only. Moreover, information must include the product's name, the producer's name, country of origin, and in some cases, instructions for use and safety precautions. Labels for some products, such as disinfectants, must also provide information on the content or composition. In addition, there are special labeling rules for products with biotech content. In addition, international norms for warning labels on consumer products also apply.

Restraints/Challenges

• Lack of necessary labeling technology and associated costs

With the increasing demand for printed labels in packing housekeeping products, the companies must maintain the speed and standard of service demanded by customers and end-users. This increases the increasing pressures on the company and requires the incorporation of additional equipment, machinery, and other resources, which increases the 'company's' expenses. In addition, manufacturers are shifting from analog-to-digital printing, forcing conventional manufacturers of printed labels to switch to the latest requirements per customers' and end-users demands and requirements. This is likely to restrain the growth of the Czech Republic printed label for housekeeping market.

• Difficulty in the application of printed labels in varying temperatures

The label and the surface are climate controlled, and a general-purpose adhesive should work effectively under most conditions. In addition, adhesive labels face several issues due to high humidity. Edges may lift or curl. Lifting and curling could make the label fall off eventually. The added moisture can cause printed labels to fade quickly, making them useless. Adhesive labels absorb moisture more readily than the substrate, high and low temperatures affect the labels first before the substrate. Quick temperature changes could lead to curling and peeling. Low temperatures could turn moisture into ice crystals, which then quickly cover the label in moisture when the temperature rises quickly. Sudden temperature changes degrade the labels faster than gradual changes. This is expected to restrain the growth of the Czech Republic printed label for housekeeping market.

• Rise in the cost of raw materials such as plastics

The global COVID-19 pandemic has severely affected the manufacturing industries, which has limited the price negotiation of raw materials due to their limited availability and halt in all extraction operations of crude oil. This has also limited the growth of the Czech Republic printed label for housekeeping market. These fluctuations and volatility in raw material prices have forced various manufacturers and key players to increase the price of their finished products, which also negatively impact their sales and market share in the regional market.

COVID-19 had a Minimal Impact on the Czech Republic Printed Label for Housekeeping Market

COVID-19 impacted various manufacturing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. However, a significant impact was noticed on the Czech Republic printed label for housekeeping market. The operations and supply chain of the printed label for housekeeping, with multiple manufacturing facilities, were still operating in the region. The service providers continued offering printed labels for housekeeping following sanitation and safety measures in the post-COVID scenario.

Recent Development

• In May 2022, Mondi switched its entire portfolio of glassine-based release liners to the certified base paper. The change is part of Mondi's ongoing, proactive approach to sustainability, which includes developing better solutions for the environment. This initiative will enhance the company's reputation in the packaging solutions

Czech Republic Printed Label for Housekeeping Market Scope

Czech Republic printed label for housekeeping market is categorized based on raw material, print process, label format, nature, and end user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Raw Material

• Plastic or Polymer Labels
• Metal Labels

Based on raw material, the Czech Republic printed label for housekeeping market is classified into two segments, namely plastic or polymer labels and metal labels.

Print Process

• Offset Lithography
• Gravure
• Flexography
• Screen
• Letterpress
• Electrophotography
• Inkjet

Based on print process, the Czech Republic printed label for housekeeping market is classified into seven segments namely offset lithography, gravure, flexography, screen, letterpress, electrophotography and inkjet.

Label Format

• Wet-Glue Labels
• Pressure-Sensitive Labels
• Linerless Labels
• Multi-Part Tracking Labels
• In-Mould Labels
• Sleeves

Based on the label format, the Czech Republic printed label for housekeeping market is classified into six segments wet-glue labels, pressure-sensitive labels, linerless labels, multi-part tracking labels, in-mould labels, and sleeves.

Nature

• Permanent
• Repositionable
• Removable

En fonction de la nature, le marché des étiquettes imprimées de la République tchèque pour l'entretien ménager est segmenté en trois segments, à savoir permanent, repositionnable et amovible.

Utilisateur final

• Médical
• Nourriture
• Boisson
• Produits de beauté
• Autres

En fonction de l'utilisateur final, le marché des étiquettes imprimées pour l'entretien ménager en République tchèque est segmenté en cinq segments, à savoir le médical, l'alimentation, les boissons, les cosmétiques et autres.

Analyse du paysage concurrentiel et des parts de marché des étiquettes imprimées pour le ménage en République tchèque

Le paysage concurrentiel du marché des étiquettes imprimées pour le ménage en République tchèque fournit des détails par concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, les sites et installations de production, les forces et les faiblesses de l'entreprise, le lancement de produits, les pipelines d'essais de produits, les approbations de produits, les brevets, la largeur et l'étendue du produit, la domination des applications, la courbe de survie technologique. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liées au marché des étiquettes imprimées pour le ménage en République tchèque.

Certains des principaux acteurs opérant sur le marché des étiquettes imprimées pour l'entretien ménager en République tchèque sont S&K Group, Gallus, Mondi, Huhtamaki, AVERY DENNISON CORPORATION, Constantia Flexibles, Wistra Cz, Multi-Color Corporation (Fort Dearborn Company), Pásky, Ltd., AccuformNMC et d'autres.

Méthodologie de recherche

La collecte de données et l'analyse de l'année de base sont effectuées à l'aide de modules de collecte de données avec des tailles d'échantillon importantes. Les données du marché sont analysées et estimées à l'aide de modèles statistiques et cohérents du marché. En outre, l'analyse des parts de marché et l'analyse des tendances clés sont les principaux facteurs de succès du rapport de marché. La principale méthodologie de recherche utilisée par l'équipe de recherche DBMR est la triangulation des données, qui implique l'exploration de données, l'analyse de l'impact des variables de données sur le marché et la validation primaire (expert du secteur). En dehors de cela, les modèles de données comprennent des grilles de positionnement des fournisseurs, une analyse de la chronologie du marché, un aperçu et un guide du marché, des grilles de positionnement des entreprises, une analyse des parts de marché des entreprises, des normes de mesure, la République tchèque par rapport aux régions et une analyse des parts des fournisseurs. Veuillez demander un appel d'analyste en cas de demande de renseignements supplémentaires.

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