Marché des tomates en Asie-Pacifique – Tendances et prévisions du secteur jusqu’en 2030

Analyse et perspectives du marché des tomates en Asie-Pacifique

Le marché de la tomate en Asie-Pacifique connaît une croissance significative en raison de l'utilisation accrue de la tomate dans diverses cuisines et unités de transformation. Les tomates sont utilisées dans la production de différents types de produits à base de tomates et ont une forte demande sur le marché. Elles sont non seulement bonnes au goût, mais offrent également des avantages pour la santé humaine.

Les facteurs qui stimulent la croissance du marché sont la demande croissante de tomates dans les industries de transformation alimentaire ainsi que le développement et la production de nouvelles variétés de tomates sur le marché. Le facteur qui freine la croissance du marché est la fluctuation des prix des tomates, qui dépendent de divers facteurs tels que la pluie, la température et la saison. L'opportunité de croissance du marché réside dans la culture de tomates à l'aide de l'intelligence artificielle (IA). Certains des facteurs qui freinent la croissance du marché sont l'augmentation des pertes après récolte en raison du manque d'installations de stockage.

Les acteurs du marché se concentrent davantage sur le développement de nouveaux produits, les partenariats et d'autres stratégies pour augmenter leur part de marché. Par conséquent, les normes et réglementations de plus en plus strictes établies par les organismes gouvernementaux doivent être respectées par les fabricants pour vendre leurs produits sur le marché et garantir que la demande des consommateurs stimulera la croissance du marché. En revanche, le manque d'expertise technique dans les petites entreprises est susceptible de limiter la croissance du marché dans la région.

Data Bridge Market Research analyse que le marché des tomates en Asie-Pacifique connaîtra un TCAC de 3,3 % au cours de la période de prévision de 2023 à 2030.

Définition du marché

Tomatoes are basically round-shaped vegetables that can be eaten cooked or uncooked. They are edible, pulpy berries of the herb Solanum lycoperscium. They are of many colors such as red, yellow, orange, and many more. They are of many varieties having different tastes and applications.

Tomatoes have a wide application in the food and beverages industry. They are used in the production of soups, sauces, purees, juices, and ketchup among others. They are also used as raw vegetables in burgers, sandwiches, salads, pizza, and many more.

Tomatoes are an essential source in food processing industries having wide applications and also contain essential components useful for the human body. They help in maintaining blood pressure and healthy skin and also have anti-inflammatory action.

Asia-Pacific Tomatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Government Initiatives to Boost Tomato Production and the Agricultural Sector

With the increasing population and higher demand for fruits and fresh vegetables, the government has put several efforts into increasing the production and processing of the crops. Through much R&D in science and technology, the government has come up with many initiatives to increase tomato production to fulfill the demand for tomatoes and other agricultural products. The government funds research institutions such as the California Tomato Research Institute, Agriculture Research Service (ARS), and ICAR-IIHR in India to develop new varieties such as Pusa Ruby, Pusa Gaurav, and Chhuhara. These high-yielding varieties give more yield and are also more disease and pest-resistant, which is very important for higher production and makes them less prone to natural disasters.

• Increased Development of New Tomato Varieties

Cultivating new plant varieties can help farmers grow more food and adapt to climate change. This also helps scientists learn more about how plants are affected by climate change and drought and can help refine and improve the plant breeding process in many ways. The rising healthcare expenditure increased life expectancy, and the desire of older people to improve their quality of life have all emphasized more scientific developments. Using bioactive substances at higher concentrations than usual is one of the tactics used in developing functional foods. Despite not being particularly abundant in vitamins and antioxidants, tomatoes have emerged as an intriguing antioxidant source due to their widespread consumption. Researchers are highly interested in the enzymatic properties of tomatoes because of their easy availability. For instance, tomatoes are the first dietary source of lycopene, the second source of vitamin C and carotene, and the third dietary source of vitamin E in Spain. The carotenoid content and its implications on health have received special attention from scientists.

Restraint

• Increasing Environmental Elements and Climate Conditions

Environment change affects food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in agroecosystems' natural and human components. Annual precipitation and heavy rainfall events are becoming more common, especially in the spring. An excessive amount of spring rain slows crop establishment, interrupts planting, increases the prevalence of several fungal and bacterial crop diseases, and might cause labor problems due to delaying field operations. Variations in temperature and precipitation directly impact the quantity and quality of tomato crop production and indirectly impact the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation of tomatoes.

Opportunity

• Wide Range of Applications in the Food and Beverages Sector

In the food and beverages industry, tomatoes are used in various forms and as a fresh component, including frozen, dried, pureed, sauces, and powder. The flexibility of these many tomato-based applications is growing daily, eventually opening up opportunities for the food processing industries to produce various tomato-based products. Due to customer habituation with the flavor and taste of tomatoes, tomatoes have greatly increased in popularity. Additionally, processed foods and snacks frequently utilize tomato paste, purees, sauces, powders, and other ingredients. Developing more specialized food production technologies aids in discovering new applications for tomatoes in the food industry. These factors will continue creating profitable business opportunities for established market players and new entrepreneurs.

Challenge

• Rising Post Harvesting Losses due to Lack of Storage Facility

Despite the driving factors and the opportunities available in the market for tomato demand globally, there is a certain challenge faced by the farmer and the supplier that affects the supply of tomatoes. The challenge is post-harvest losses because of the perishable nature of tomatoes and the lack of storage facilities after harvesting and during transportation. Post-harvest losses are primarily caused by rotting, mechanical damage, poor handling, inappropriate temperature, relative humidity management, and hygiene issues during handling. Post-harvest losses cause the product's quality to decline, eventually lowering its price and negatively influencing market expansion.

Post-COVID-19 Impact on Asia-Pacific Tomatoes Market

Post the pandemic, the demand for tomatoes increased as there was an allowance for fruits and vegetables during the lockdown time and demand for vegetables increased at that time. Tomatoes having properties of increasing immunity led to the high demand during COVID-19.

Recent Developments

• In January 2021, the Organic Produce Network, the organic tomato market was extremely active, according to Ricardo Crisantes, Chief Commercial Officer at Wholesum in Nogales, Arizona, and supply often lagged behind demand daily.
• In March 2020, "Organic Marketing Tomatoes for Maximum Sales" entitled article published by PHOENIX MEDIA NETWORK, INC. PUBLICATION stated that customers are reportedly interested in purchasing organic tomatoes despite their high price because of their health benefits.

Asia-Pacific Tomatoes Market Scope

Asia-Pacific tomatoes market is segmented into five notable segments based on type, product type, category, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Cherry Tomatoes
• Grape Tomatoes
• Roma Tomatoes
• Tomatoes On The Vine
• Beefsteak Tomatoes
• Heirloom Tomatoes
• Green Tomatoes
• Others

Based on type, the Asia-Pacific tomatoes market is segmented into cherry tomatoes, grape tomatoes, roma tomatoes, tomatoes on the vine, beefsteak tomatoes, heirloom tomatoes, green tomatoes, and others.

Product Type

• Fresh
• Frozen
• Dried

Based on product type, the Asia-Pacific tomatoes market is segmented into fresh, frozen, and dried.

Category

• Conventional
• Organic

Based on category, the Asia-Pacific tomatoes market is segmented into conventional and organic.

End User

• Food Service Industry
• Household/Retail Industry

Based on end user, the Asia-Pacific tomatoes market is segmented into food service industry and household/retail industry.

Distribution Channel

• Direct
• Indirect 

Based on distribution channel, the Asia-Pacific tomatoes market is segmented into direct and indirect.

Asia-Pacific Tomatoes Market Regional Analysis/Insights

The Asia-Pacific tomatoes market is analyzed and market size insights and trends are provided by country, type, product type, category, end user, and distribution channel as referenced above.

The countries covered in this report are China, India, Japan, Indonesia, Australia, South Korea, Philippines, Malaysia, Thailand, Vietnam, New Zealand, Singapore, Taiwan, and rest of Asia-Pacific.

China is expected to dominate the Asia-Pacific tomatoes market in terms of market share and revenue. It is estimated to maintain its dominance during the forecast period due to growing demand for these tomatoes, which is the major reason for growth of tomatoes in Asia-Pacific region.

La section régionale du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements de réglementation sur le marché qui ont un impact sur les tendances actuelles et futures du marché. Les points de données, tels que les ventes de produits neufs et de remplacement, la démographie des pays, l'épidémiologie des maladies et les tarifs d'importation et d'exportation, sont quelques-uns des principaux indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques d'Asie-Pacifique et les défis auxquels elles sont confrontées en raison de la forte concurrence des marques locales et nationales et de l'impact des canaux de vente sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché des tomates en Asie-Pacifique

Le marché concurrentiel des tomates en Asie-Pacifique fournit des détails sur les concurrents. Les détails comprennent un aperçu de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements en R&D, les nouvelles initiatives du marché, la présence en Asie-Pacifique, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus ne concernent que l'orientation des entreprises sur le marché.

Certains des principaux acteurs opérant sur le marché des tomates en Asie-Pacifique sont Sahyadri Farms Post Harvest Care Ltd. et MASTRONARDI PRODUCE LTD. entre autres.

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