Marché des boissons énergisantes en Asie-Pacifique – Tendances et prévisions du secteur jusqu’en 2031

Analyse et taille du marché des boissons énergisantes en Asie-Pacifique

Sur le marché dynamique des boissons énergisantes, les progrès constants en matière de formulations et d'emballages stimulent l'intérêt et la fidélité des consommateurs. Les saveurs améliorées, les nutriments ajoutés et les stratégies marketing innovantes profitent à la fois aux producteurs et aux consommateurs. Alors que les marques s'efforcent de se différencier et de proposer des fonctionnalités, les consommateurs bénéficient d'une gamme diversifiée d'options adaptées à leurs besoins spécifiques, favorisant ainsi une croissance et une évolution soutenues au sein du secteur.

Français La taille du marché des boissons énergisantes en Asie-Pacifique était évaluée à 10,63 milliards USD en 2023 et devrait atteindre 19,10 milliards USD d'ici 2031, avec un TCAC de 7,60 % au cours de la période de prévision 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une production et une capacité géographiquement représentées par l'entreprise, des configurations de réseau de distributeurs et de partenaires, une analyse détaillée et mise à jour des tendances des prix et une analyse des déficits de la chaîne d'approvisionnement et de la demande.

Portée du rapport et segmentation du marché       

Définition du marché

Energy drinks are beverages formulated to provide a quick boost in physical and mental alertness through the inclusion of stimulants such as caffeine, guarana, and taurine. They often contain high levels of sugar and other additives. Marketed as aids for increased energy, focus, and performance, they are popular among students, athletes, and individuals seeking a rapid energy boost.

Asia-Pacific Energy Drinks Market Dynamics

Drivers

• Changing Lifestyle and Urbanization

Rapid urbanization and evolving lifestyles in the Asia-Pacific region drive the demand for convenient energy drinks. With people leading busier lives, there is a growing need for quick energy sources. Energy drinks perfectly fit this requirement, offering a swift solution to combat fatigue and boost alertness amidst hectic schedules. For instance, in cities such as Tokyo and Seoul, where fast-paced lifestyles are the norm, energy drinks are increasingly popular among professionals and students.

• Increasing Marketing and Branding Strategies

Aggressive marketing campaigns, celebrity endorsements, and sponsorships of sports events or music festivals help energy drink brands to create strong brand identities and appeal to their target demographics. For instance, Red Bull's partnerships with extreme sports events such as the Red Bull Rampage or its association with athletes such as professional skateboarder Ryan Sheckler have solidified its image as a beverage for adventurous, high-energy lifestyles, captivating thrill-seekers worldwide.  

Opportunities

• Innovation and Product Diversification

In the dynamic energy drinks market, innovation and diversification are key strategies for manufacturers to stay competitive. Introducing novel flavors such as exotic fruits or unique blends, experimenting with natural ingredients or botanical extracts for enhanced functionality, and offering innovative packaging options such as resealable pouches or eco-friendly materials are ways to captivate consumers. For instance, a company might launch a limited-edition energy drink infused with adaptogens for stress relief, targeting health-conscious consumers seeking holistic energy solutions.

• Increasing Awareness of Performance Enhancement

Athletes, fitness buffs, and professionals in high-performance fields increasingly rely on energy drinks for a competitive edge. Whether it's powering through intense workouts, staying focused during competitions, or maintaining productivity during demanding work hours, these beverages offer a convenient solution. With formulations designed to enhance both physical stamina and mental alertness, they've become essential aids for individuals striving for peak performance in their respective domains.

Restraints/Challenges

• Stringent Regulation

Energy drink makers encounter regulatory hurdles due to stricter labeling and regulations across Asia-Pacific nations. Adapting to these dynamic and varied regulations is intricate, potentially demanding alterations to product compositions and marketing approaches.

• Growing Health Concerns

Growing awareness of health risks linked to excessive energy drink consumption, such as caffeine overdose and heart palpitations, can dampen consumer demand. Concerns about elevated blood pressure and other adverse effects contribute to this trend. As consumers prioritize well-being, they may opt for alternatives perceived as safer. This shift poses a challenge to the energy drink market, prompting companies to address health-related apprehensions through product innovation and marketing strategies.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2023, Monster Beverage acquired Bang Energy, bolstering its presence in the Asia-Pacific energy drink market via Bang's Phoenix facility. This move targets the region's expanding consumer base
• In 2023, Chris Bumstead launched Bum Energy, featuring reduced caffeine and unique ingredients, providing consumers with a distinctive choice in the energy drink sector
• In 2021, Rosemont-based startup GoodSport and Energy Drinks announced plans to nationally introduce GoodSport, a 97% dairy sports beverage, available on Amazon and Goodsport
• In 2020, The Coca-Cola Company expanded its portfolio with Powerade Power Water and Powerade Ultra, tailored to the endurance exercise trend with 50% more electrolytes and creatine, sugar-free, and available in three flavors per line

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Asia-Pacific Energy Drinks Market Scope

The market is segmented on the basis of product type, type, application, ingredients and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Non-Alcoholic
• Alcoholic

 Type

• Inorganic
• Organic

 Application

• Before Exercise
• Recovery
• During Exercise

 Consumption Time

• Before 11 am
• Post 9 pm, 11-2 pm
• 2-5 pm
• 5-9 pm

 Ingredients

• Taurine
• Caffeine
• Guarana
• Vitamin B
• L-Carnitine
• Antioxidants
• Others

 Distribution Channel

• Store Based Retailers
• Non-Store Retailing

Asia-Pacific Energy Drinks Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, type, application, ingredients and distribution channel as referenced above.

The countries covered in the market report are Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC).

India is expected to witness significant growth in the energy drinks market driven by increasing health consciousness, urbanization, and a youthful population favoring energy-boosting beverages. This trend reflects evolving consumer preferences towards convenient, on-the-go refreshments that provide a quick vitality boost amidst busy lifestyles.

China is expected to dominate the energy drinks market, propelled by its expansive consumer base, rapid urbanization, and rising disposable income. This potent combination fuels heightened consumption, igniting substantial market growth and positioning China as a key player in the global energy drinks industry.

La section pays du rapport fournit également des facteurs d'impact sur les marchés individuels et des changements de réglementation sur le marché national qui ont un impact sur les tendances actuelles et futures du marché. Des points de données tels que l'analyse de la chaîne de valeur en aval et en amont, les tendances techniques et l'analyse des cinq forces de Porter, les études de cas sont quelques-uns des indicateurs utilisés pour prévoir le scénario de marché pour les différents pays. En outre, la présence et la disponibilité des marques mondiales et les défis auxquels elles sont confrontées en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché des boissons énergisantes en Asie-Pacifique

Le paysage concurrentiel du marché fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises par rapport au marché.

Certains des principaux acteurs opérant sur le marché sont :

• Red Bull (Autriche)
• Monster Energy Company (États-Unis)
• Boisson énergisante Rockstar (États-Unis)
• Coca-Cola HBC. (États-Unis)
• PepsiCo, Inc. (États-Unis)
• SUNTORY HOLDINGS LIMITED. (Japon)
• Otsuka Pharmaceutical (Japon)
• Vital Pharmaceuticals, Inc. (États-Unis)
• Fraser and Neave, Limited. (Singapour)
• Osotspa Co., Ltd. (Thaïlande)
• Groupe Oishi (Thaïlande)
• Yakult Honsha Co., Ltd. (Japon)
• Tiger Foods Limited (Afrique du Sud)
• GROUPE THP. (Vietnam)

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