Marché du papier brun aux États-Unis – Tendances et prévisions du secteur jusqu’en 2030

Analyse et taille du marché du papier brun aux États-Unis

L'évolution des préférences en faveur des emballages durables et l'amélioration de l'industrie de la restauration constituent des moteurs importants pour le marché américain du papier kraft. Certains des facteurs qui stimulent la croissance du marché sont la demande croissante d'emballages pour le commerce électronique, l'expansion du champ d'application du carton pour la rénovation et la réparation intérieures et la demande croissante de composants électroniques souples. Cependant, les contraintes d'approvisionnement dues à l'utilisation de la pâte à papier dans d'autres applications et l'accès limité à des matières premières de haute qualité devraient freiner la croissance du marché.

Selon les analyses de Data Bridge Market Research, le marché américain du papier brun devrait atteindre une valeur de 7 258,59 millions USD d'ici 2030, à un TCAC de 3,5 % au cours de la période de prévision. Le papier d'impression représente le segment de type de papier le plus important sur le marché américain du papier brun en raison des applications croissantes du papier brun comme papier d'impression. Le rapport sur le marché américain du papier brun couvre également en profondeur l'analyse des prix, l'analyse des brevets et les avancées technologiques.

Définition du marché

Le papier brun est un papier très résistant à la déchirure et à la solidité. Il est principalement utilisé dans l'industrie de l'emballage parmi de nombreux autres utilisateurs. Des produits chimiques sont ajoutés à la pâte de bois et aux matériaux recyclés pour augmenter la résistance, l'épaisseur et la durabilité des fibres tout en conservant la légèreté du papier. Le papier brun est le plus résistant des papiers d'emballage courants et est utilisé lorsqu'une résistance maximale est requise dans des applications telles que les sacs industriels, les sacs d'épicerie, les plis intérieurs de sacs multiparois ou le papier d'emballage ordinaire. Le papier brun est également utilisé pour produire la doublure du carton ondulé.

Dynamique du marché du papier brun aux États-Unis

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers

• Shifting preference toward sustainable packaging

The growing usage of compostable and sustainable packaging materials is increasing among consumers. This is owing to the increasing awareness regarding the detrimental impact of plastic and other non-biodegradable packaging variants and options. Brown paper packaging solutions are biodegradable, durable, and easy to use. Hence, their demand is constantly increasing in various end-use industries such as food & beverages, electronics & electricals, pharmaceuticals, and building & construction among others.

Furthermore, the shift in consumer buying with more consumers willing to pay extra for environmentally friendly products is reinforcing the need for companies to increase their commitments to responsible business practices and use sustainable packaging solutions, which will further drive the demand for brown paper in the packaging industry.

• Rising demand for E-commerce packaging

E-commerce packaging is the process of wrapping goods and products for safe delivery to a designated location. With a rise in e-commerce shopping, services related to the latter have emerged as major markets. Shipping boxes are gaining high traction alongside the fast-growing e-commerce sector.

In addition, the increasing popularity of e-commerce and related developments have led to the premiumization of kraft packaging. It includes the demand for brown paper material that can take high-quality graphics on short print runs. Moreover, key players operating in the market have initiated many innovations that have improved and accelerated the production of sack brown kraft paper and paper sacks and enhanced product protection.

Opportunities

• Rising spending on technological advancements of new brown paper packaging solutions

Organizations within fast moving consumer goods (FMCG) industry are making moves to become more sustainable through the introduction of more sustainable packaging solutions. Key market players, as well as various start-ups in the paper market, are developing new kraft paper or brown paper packaging solutions such as consumer-friendly bags, stand-up pouches, and zipper pouches.

Companies manufacturing brown paper packaging solutions also consider various aspects of smart packaging. Smart packaging includes active packaging, modified atmosphere, moisture control, gas scavengers, smart labels, and time and temperature indicators, especially for packaging that directly contacts food items.

• Supportive government outlook aiming at increasing the use and production of eco-friendly packaging materials

The surge in the trend towards eco-friendly packaging materials, which are modern at the same time with visual appeal, brand identity, and long shelf life, has increased. The main advantage of brown paper is that it can be blended with a variety of fibers. This improves the characteristics of the paper and expands the range of its applications. These brown papers are environmentally friendly, have improved packaging properties, and are easy to stack and recycle.

Regulatory authorities are paying more attention to the introduction of paper recycling practices. Owing to the packaging properties of various foods such as sandwiches, pizzas, and burgers, the industry has had a significant increase in demand for brown paper from the food and beverage industry due to the shift in consumer focus to improving the appearance of end-user products.

Restraints

• Credible threat from external substitutes, such as plastics

Plastic packaging has many forms that can vary based on different applications, from flexible and adaptable to sturdy and resilient types like plastic containers. In addition, there is an availability of bioplastics, which are made from biodegradable sources such as vegetables, rice, and other organic and plant-based compounds.

Moreover, plastic bags are more durable than brown paper bags. They are less prone to tearing, easier to carry, and can also be used in bad weather. Plastic bags are reusable, as trashcan liners and as storage bags. Plastic bags last longer and can be repurposed, unlike paper bags. Low density, strength, user-friendly designs, fabrication capabilities, extended life, low weight, and low cost are all characteristics that have contributed to plastic's rapid rise. This is expected to restrain the markets growth.

• Emergence of other paper counterparts

With the cost of wood pulp rising and deforestation regularly on the environmental agenda, a number of companies are looking at other raw ingredients and methods for creating eco-friendly paper products that may act as a substitute for brown paper. These companies are looking to this and taking a creative approach to the materials used in producing paper to produce different types and grades of paper. Many of these paper types are recyclable and sustainable in nature, making them the preferred choice in various applications.

Challenges

• Limited access of high-quality raw materials

The availability of raw materials is very important for any kind of industry to function effectively. Agricultural residues have become one of the most important substitute resources due to the growth in the request for fibrous raw materials, the shortage of trees in many countries, and the growing sustainability consciousness. There is a scarcity of wood resources despite the fact that the world has enough forest soil to provide wood.

Other factors, such as severe weather storms in the U.S., have led to temporary shortages in certain materials over the course of the pandemic. The entire paper mill industry, including manufacturers, wholesalers, printers, and marketing companies, are experiencing difficulties securing the necessary amount of materials and goods.

• Supply constraints as a result of the use of paper pulp in other applications

The main source of cellulosic fiber used for pulp and paper production comes from wood, while non-wood fibers are used to a lesser extent. The need for pulp and paper is rising significantly due to exponential population growth, industrialization, and urbanization. Most paper manufacturing industries use wood fibers to meet pulp and paper requirements. The shortage of fibrous wood resources and increased deforestation are linked to the excessive dependence on wood for pulp and paper production.

Most of the cellulosic fibers used come from wood species, mainly hardwoods and softwoods. Nevertheless, in recent years there has been an increase in consumer awareness regarding the need to preserve the environment.

Recent Developments

• In February 2023, Smurfit Kappa was recognized as a top ESG performer by leading research and analytics company Morningstar Sustainalytics. The company's 2022 ESG Risk Rating has improved, seeing the FTSE 100 listed company positioned in Sustainalytics' list of Top Rated companies both for the industry and regional categories. The ESG Industry Top Rated badge received by Smurfit Kappa is a global benchmark and reaffirms Smurfit Kappa's ESG Risk Rating as 'low-risk'.
• In February 2021, Graphic Packaging International launched ProducePack, a sustainable paperboard packaging range of solutions for fresh produce. The product launch led to new business relations as well as partnerships. Additionally, gaining a lot of attention from larger customers around the globe.

U.S. Brown Paper Market Scope

The U.S. brown paper market is segmented on the basis of paper type, end-use, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Paper Type

• Printing Paper
• Copier Paper
• Waxed Paper
• Greeting Card Paper
• Bond Paper
• Tracing Paper
• Tissue Paper
• Inkjet Paper
• Tobacco Rolling Paper

On the basis of paper type, the U.S. brown paper market is segmented into printing paper, copier paper, waxed paper, greeting card paper, bond paper, tracing paper, tissue paper, inkjet paper, and tobacco rolling paper.

End-Use

• Packaging
• Stationery
• Home Care and Personal Care
• Building and Construction
• Others

On the basis of end-use, the U.S. brown paper market has been segmented into packaging, stationery, home care and personal care, building and construction, and others.

Distribution Channel

• Direct Sale/B2B
• Specialty Stores
• E-Commerce
• Others

Sur la base du canal de distribution, le marché américain du papier brun a été segmenté en vente directe/B2B, magasins spécialisés, commerce électronique et autres.

Analyse du paysage concurrentiel et des parts de marché du papier brun aux États-Unis

Le paysage concurrentiel du marché américain du papier brun fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus fournis ne concernent que les entreprises se concentrant sur le marché américain du papier brun.

Certains des principaux acteurs opérant sur le marché américain du papier brun sont Richerpaper.com, Primo Tedesco SA, Georgia-Pacific, Graphic Packaging International, LLC, WestRock Company, Oji Holdings Corporation, Nordic Paper et Smurfit Kappa, entre autres.

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