The expansion of Internet of Things (IoT) is a significant driver for the U.S. software market due to its expansive impact across various sectors. IoT connects to multitude of devices and systems, from home appliances and industrial machinery to healthcare equipment and smart city infrastructure. This connectivity creates demand for robust software solutions to manage, analyse, and secure the vast amounts of data generated by these interconnected devices. Companies are increasingly investing in software platforms that facilitate real-time data collection, predictive analytics, and seamless integration of IoT devices, leading to a surge in software development and deployment.
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Data Bridge Market Research analyses that the U.S. Software Market is expected to reach USD 1205.10 billion by 2031 from USD 472.21 billion in 2024, growing at a CAGR of 14.7% in the forecast period of 2025 to 2031.
Key Findings of the Study
Increased Dependency on Cloud and SAAS Models
The reliance on cloud-based services and SaaS (Software as a Service) models is a driver for the U.S. software market due to their transformative impact on how software is delivered and consumed. Cloud-based solutions provide scalable and cost-effective options for businesses, eliminating the need for extensive on-premises infrastructure and enabling companies to access sophisticated software applications via internet. This shift to the cloud has led to increased adoption of SaaS, where companies pay for software on a subscription basis rather than purchasing licenses outright, resulting in a more flexible and predictable cost structure.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2025 to 2031
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Base Year
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2024
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Historic Years
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2023 (Customizable from 2016-2022)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Type (Finance, Video, Antivirus, Music, Resume, and Ad Spam)
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Countries Covered
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U.S.
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Market Players Covered
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SAP SE (Germany), Zoho Corporation Pvt. Ltd. (India), Apple Inc. (U.S.), Avid Technology, Inc. (U.S.), Employ INC. (U.S.), Clear Finance Technology Corporation (Canada), Sophos Ltd. (England), ESET, spol. s r.o. (Slovakia), McAfee, LLC (U.S.), Trend Micro Incorporated (India), Fortinet, Inc. (U.S.), Arcules, Inc. (U.S.), AxxonSoft (U.S.), Panopto (U.S.), ApplicantPro Holdings, LLC (U.S.), iCIMS (U.S.), Adobe (U.S.), BandLab Technologies (U.S.), Cockos Incorporated (U.S.), MOTU, Inc. (U.S.), Workday, Inc. (U.S.), Microsoft (U.S.), Bitdefender (Europe), Verint Systems Inc. (U.S.), Infor (U.S.), Norton (Gen Digital Inc) (U.S.), Adblock Plus (Germany), Ghostery GmbH (Germany), Oracle (U.S.), IBM Corporation (U.S.), Eagle Eye Networks (U.S.), Kaltura (U.S.), Honeywell International Inc. (U.S.), PreSonus Audio Electronics, Inc. (U.S.) among others
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis
The U.S. software market is segmented into one notable segments, which are based on the basis of type.
- On the basis of type, the U.S. software market is segmented into finance, video, antivirus, music, resume, and Ad spam
In 2025, the finance segment is expected to dominate the U.S. software market
In 2025, the finance segment is expected to dominate the market with market share of 34.84%, due to the high demand for advanced financial management, regulatory compliance, and risk mitigation solutions.
Major Players
Data Bridge Market Research analyzes Apple Inc. (U.S.), Microsoft Inc. (U.S.), Oracle (U.S.), IBM Corporation (U.S.), Honeywell International Inc. (U.S.), as the major market players in this market.
Market Development
- In August 2023, Apple, Pixar, Adobe, Autodesk, and NVIDIA announced formation of the Alliance for OpenUSD (AOUSD) to standardize and advance Pixar’s Universal Scene Description (USD) technology. This alliance aimed to enhance 3D data interoperability and foster global collaboration in 3D content creation
- In February 2024, Microsoft introduced Copilot for Finance, a new AI-powered tool within Microsoft 365 designed to streamline financial tasks like reporting and analysis. This innovation promises increased efficiency and accuracy for finance professionals, benefiting Microsoft by enhancing the appeal and utility of its cloud services, potentially driving greater adoption.
- In January 2024, Microsoft expanded the Copilot for Microsoft 365 to include businesses of all sizes. The AI-driven tool enhanced productivity by automating routine tasks and providing advanced data insights. This also broadened Microsoft's market reach and strengthened its competitive edge, appealing to a wider range of business customers
- In August 2024, Oracle has launched its second public cloud region in Riyadh, Saudi Arabia, expanding its cloud infrastructure investment to $1.5 billion. This move supports Saudi Vision 2030 by enhancing AI innovation and business resilience. The new region, alongside the existing Jeddah region, strengthens Oracle’s cloud presence in the Middle East
- In July 2024, IBM Consulting and Microsoft have expanded their cybersecurity partnership to enhance cloud security and identity protection. Their collaboration integrates IBM’s Threat Detection and Response service with Microsoft’s security tools, including Sentinel and Defender. The joint effort aims to modernize security operations and optimize cloud identity management, boosting efficiency and protection for clients
Regional Analysis
Geographically, the countries covered in the U.S. software market report are U.S.
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