High Penetration of Digital Devices and Internet Have Further Accelerated the Global Diet and Nutrition Apps Market

In recent years, the accelerated pace of digitalization has transformed various business activities, including companies' business models leading to new product and service offerings. This has resulted in high penetration of internet services globally and an increase in the adoption of digital devices such as smartphones and tablets. This internet penetration has changed consumer behavior regarding technology, increasing the adoption of digital devices. Having a mobile presence has become imperative for survival for humans. This has caused businesses to re-evaluate their business models. Organizations are increasingly committing to mobile apps such as lifestyle app developments. This can be attributed to the increasing year-over-year adoption of digital devices such as smartphones. This evident increase has resulted in users relying more and more on digital technology such as applications to transform their lifestyles. This is driving the adoption of diet and nutrition apps to make quick lifestyle changes globally.

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Data Bridge Market Research analyses that the diet and nutrition apps market is expected to grow at a CAGR of 30.4% in the forecast period of 2021 to 2028 and is expected to reach USD 17,450.56 million by 2028. The initiatives undertaken by the government aim to educate the population on a balanced diet and healthy eating, reduce diet-related diseases, and lower the cost of health care on the economy. These initiatives are significantly driving consumers around the globe to adopt diet and nutrition apps in the market for efficient food tracking and logging.

Growth in Awareness Regarding Health and Wellness Is Expected To Drive the Market's Growth Rate

The panorama of the working class and the millennials looking to make lifestyle changes by transforming how they consume their food is continuously changing. The disastrous eating habits with lack of routine and nutrients due to increasing work pressure and busy schedules among the working class has been under focus for a long time. The awareness for all-around development and living a better and healthy life is increasing. Fitness technologies and tracking devices integrated with smartphone applications have recently become popular for measuring and encouraging physical activity. More and more adults are downloading apps for lifestyle management due to the youth's awareness regarding health and wellness. These apps include health promotion and disease management, fitness apps, sleep cycle apps, and diet and nutrition tracking apps. For instance, Research published in 2018 by Cambridge University Press indicates that health management apps are common in the U.S. In 2015, 58% of the American adults owning smartphones had downloaded health-related apps, in which about 46% were reportedly using the app to track their food intake. In 2017, Google Play Store and Apple App Store had 320 000 health apps. Thus, increasing awareness of wellness and health among adults increased the developments in health tracking apps and is leading the market to grow.

Report Scope and Market Segmentation

Segment Analysis:

• Global diet and nutrition apps market is segmented into six notable segments based on type, products, gender, age, platform and end user.
• Based on type, the global diet and nutrition apps market is segmented into nutrition tracking app, activity tracking app, social platform apps, wager apps and others. In 2021, the nutrition tracking app segment is expected to dominate the market growing with highest CAGR of 31.0%

The nutrition tracking app segment is expected to dominate the market growing with highest CAGR of 31.0%

In 2021, the nutrition tracking app segment is expected to dominate the market growing with highest CAGR of 31.0% in the forecast period of 2021 to 2028 as individuals have become more concerned about healthy eating and are using apps to track the nutrients present in food for a better healthy diet. Moreover, the nutrients tracking system also helps in determining the most optimum food diet to choose as alternative source of product.

• On the basis of products, the global diet and nutrition apps market is segmented into smartphones, tablets and wearable devices. In 2021, the smartphone segment is expected to dominate the market growing with highest CAGR of 30.8% in the forecast period of 2021 to 2028 as smartphones are more user-friendly and provide the ease of installing apps. The phone can be carried anywhere and can be used to track activities and nutrition intake throughout the day. Moreover, the adoption of smartphones has increased over the years leading to high market share.
• On the basis of gender, the global diet and nutrition apps market is segmented into men and women. In 2021, women segment is expected to dominate the market growing with highest CAGR of 31.1% in the forecast period of 2021 to 2028 as the women are using the nutrition apps for better diet control and to prepare healthy food through healthy food recipes. Moreover, it has been observed that women are more concerned towards the healthy diet than men to maintain the adequate body weight, whereas men are more inclined towards physical activities and workout and are less focused on towards dieting apps.
• On the basis of age, the global diet and nutrition apps market is segmented into teenagers, adults and aged. In 2021, adults segment is expected to dominate the market growing with highest CAGR of 30.8%

The adults segment is expected to dominate the market growing with highest CAGR of 30.8%

In 2021, adults segment is expected to dominate the market growing with highest CAGR of 30.8%  in the forecast period of 2021 to 2028 as adult are more concerned about the nutrition and diet benefits majorly using the diet and nutrition app. Adult population are adopting healthy lifestyle to avoid chronic diseases such as obesity and diabetes.

• On the basis of platform, the global diet and nutrition apps market is segmented into android, iOS, Windows and others. In 2021, android segment is expected to dominate the market growing with highest CAGR of 31.0% in the forecast period of 2021 to 2028 as android has witnessed high popularity in emerging economies, where price remains an important factor in consumer’s smartphone purchase decisions. Android is also more user-friendly than other platforms and thus cater higher market share.
• On the basis of end user, the global diet and nutrition apps market is segmented into fitnesss centers, homecare settings, healthcare industries and others. In 2021, fitness centers segment is expected to dominate the market growing with highest CAGR of 31.0% in the forecast period of 2021 to 2028 as the growth in virtual fitness coaching has increased drastically over the pandemic and most of the coaches are using online nutrition monitoring apps. Fitness centers have also seen a significant growth due to increasing concern of people towards their health.

Major Players

Data Bridge Market Research recognizes the following companies as the major diet and nutrition apps market players in diet and nutrition apps market are Alpha Technologies (U.S.), International Equipments (India), Asian Test Equipments (India), Elastocon AB (Sweden), Gotech Testing Machines Inc. (China), GÖTTFERT Werkstoff-Prüfmaschinen GmbH (Germany), Dak System Inc. (India), Gibitre Instruments (Italy), MonTech Rubber Testing Solutions (Germany), H.W. Wallace & Co Limited (U.K.), Haida International Equipment Co., Ltd. (China), U-CAN DYNATEX INC. (Taiwan), Qualitest International Inc. (Canada), J.T.M Technology Co., Ltd. (Taiwan), Ueshima Seisakusho Co., Ltd. (Japan), Testing Machines, Inc. (U.S.), TA Instruments.(U.S.), PRESCOTT INSTRUMENTS LTD (U.K.) and AML Instruments Limited (U.K.).

Market Development

• In 2020, the U.S. Food and Drug Administration announced the initiative to launch the new Nutrition Facts label on packaged food to help consumers maintain healthy dietary practices. It promoted the tagline “What’s In It for you?” to reach the general public and focus on increased risks related to nutrition-related chronic diseases, including obesity. This new campaign is part of the FDA’s multi-year Nutrition Innovation Strategy to empower consumers with information to make healthy food choices and facilitate innovation towards healthier food.
• In 2020, the Australian Government and the Department of Health commenced The Healthy Food Partnership program, which brings together governments, public health sectors, and the food industry to encourage healthy eating habits, promote appropriate portion sizes and enable food manufacturers to provide healthier choices to the Australian population.
• In February 2019, Azumio Inc. partnered with Dexcom to bring continuous glucose monitoring to its users. Dexcom provides users with a small patch that automatically reads their glucose level every few minutes. With this partnership, the Glucose Buddy users and Dexcom G6 device will monitor their eating habits and routines via continuous glucose level tracking.

Regional Analysis

Geographically, the countries covered in the diet and nutrition apps market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa(MEA) as a part of Middle East and Africa(MEA).

As per Data Bridge Market Research analysis:

North America is the dominant region in diet and nutrition apps market during the forecast period

North America dominated the diet and nutrition apps market due to large manufacturing companies. North America will continue to dominate the diet and nutrition apps market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period.

Asia-Pacific is estimated to be the fastest-growing region in diet and nutrition apps market

Asia-Pacific is expected to grow during the forecast period as china is high adoption of smartphones. In addition, increasing technological advancements are expected to propel the market's growth rate in this region.

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