Exploring Europe's Culinary Delights: The Creamy and Nutty Allure of Tahini in Continental Cuisine

The Europe tahini market is a dynamic and growing sector within the European food industry. It is widely used in various Mediterranean and Middle Eastern dishes, such as hummus, baba ganoush, and salad dressings. It is also a key ingredient in many vegetarian and vegan recipes. Tahini, a creamy paste made from ground sesame seeds, has gained popularity in European cuisine due to its versatility and health benefits. As a result, the Europe tahini market is poised for continued growth, appealing to a diverse range of consumers seeking both taste and health benefits in their food choices.

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Data Bridge Market Research analyses that the Europe Tahini Market is expected to grow at a CAGR of 5.4% in the forecast period of 2022 to 2029 and is expected to reach USD 3,01,473.29 thousand by 2029 from USD 1,97,935.60 thousand in 2021.  The surge in plant-based diets, particularly among vegetarians and vegans, has boosted Tahini's demand. As a versatile and plant-based protein and healthy fat source, Tahini has become popular in various dishes, aligning with the dietary preferences of health-conscious consumers and driving its increasing market demand across Europe.

Key Findings of the Study

Growing popularity of ethnic Arabic flavors and delicacies is expected to drive the market's growth rate

Europe's surging demand for authentic Arabic and Mediterranean flavors, notably tahini, is propelled by the continent's increasing multiculturalism. Embracing diverse food cultures, Europeans are drawn to sesame-based products, influencing food brands and restaurants to incorporate these flavors creatively. The mainstream adoption of ethnic foods aligns with the rising interest in vegan options, contributing to the market's expansion. Globalization, evolving lifestyles, health consciousness, and sustainability concerns fuel this growth, particularly in the flexible packaging sector, thereby driving the demand for tahini in the European market.

Report Scope and Market Segmentation

Segment Analysis:

The Europe tahini market is segmented into eight notable segments based on product type, source, nature, category, color, packaging type, claim, and end-user.

• On the basis of product type, the Europe tahini market is segmented into paste/pure tahini, seasoned tahini, and others
• On the basis of source, the Europe tahini market is segmented into hulled sesame and dehulled sesame
• On the basis of nature, the Europe tahini market is segmented into conventional/inorganic and organic
• On the basis of category, the Europe tahini market is segmented into GMO and non-GMO.
• On the basis of color, the Europe tahini market is segmented into white and black
• On the basis of packaging type, the Europe tahini market is segmented into bottles, tubs, sachets, jars, tins, drum/bucket, and others
• On the basis of claim, the Europe tahini market is segmented into dairy free, fat free, nut free, soy free, gluten free, preservative free, non-GMO, vegan, with all above claims, and regular (no claims)
• On the basis of end-user, the Europe tahini market is segmented into domestic/household, food service industry, food industry, and others

Major Players

Data Bridge Market Research recognizes the following companies as the Europe tahini market players in Europe tahini market are Skoulikas Bedford Ltd (U.K.), TAMPICO TRADING GmbH (Germany), meletiadis.gr Greece, EDN Greece, Carleys (U.K.), Citir Susam Turkey, MED CUISINE (U.K.)m Al Wadi Al Akhdar Lebanon, BIONA  (U.K.).

Market Developments

• In October 2021, Meridian Foods Limited introduced "The Deforesters Arms" to raise deforestation awareness. This unique event was led by their orangutan ambassador, Pongo, and showcased their palm oil-free product range. By promoting the advantages of palm oil-free products, the company aimed to connect with environmentally conscious consumers and underscore its commitment to sustainability initiatives. This initiative reflects their dedication to combating deforestation and aligning with eco-conscious consumer values
• In October 2021, Med Cuisine's sweet sesame butter tahini sauce received prestigious recognition, earning 3 stars at the Great Taste Awards 2021, a globally respected food and drink accreditation program. Winning in the 'other sweet sauces inc. brand butter maple syrup' category, this accolade has elevated the product's reputation and boosted brand awareness for Med Cuisine. As a result, the company has experienced increased sales opportunities, showcasing the quality and excellence of its creamy Humera sesame sauce with delightful vanilla accents
• In August 2020, Tahini Royal achieved a significant milestone by obtaining a food safety audit certificate from SALSA, a renowned and stringent certification scheme tailored for food producers and suppliers. This certificate signifies that Tahini Royal has proven to auditors that they can consistently produce and supply food products that meet all safety and legal requirements, and are dedicated to upholding the standards outlined in the SALSA standard. This certification underscores their commitment to maintaining high-quality standards in tahini production
• In August 2020, Prince Tahina Ltd. played an active role in the World Sesame Convention held in Jordan, with their Chief Financial Officer, Mr. Yaniv Tal, serving as a keynote speaker. This participation provided valuable insights into the latest industry trends in the tahini market. It empowered the company with essential knowledge to strategize and fuel its growth, aligning their business with emerging trends and opportunities within the tahini industry

Regional Analysis

Geographically, the countries covered in the Europe tahini market report are Germany, Greece, U.K., Netherlands, Poland, France, Italy, Turkey, Russia, Spain, Belgium, Denmark, Switzerland, Sweden and Rest of Europe.

As per Data Bridge Market Research analysis:

Germany is estimated to be the fastest growing region in Europe tahini market the forecast period 2022-2029

Germany is expected to dominate the tahini market, driven by surging demand for tahini-based dressings and a health-conscious population. Producers in the region have actively engaged in partnerships, events, and collaborations with local and international firms to promote the benefits of tahini products, enhancing consumer awareness. This proactive approach, combined with a growing health-conscious consumer base, positions Germany as a significant player in the tahini market.

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