Europe Nutritional Beverages Market is expected to grow at a CAGR of 9.1% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.
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Europe nutritional beverages market is highly consolidated and includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.
Major players dealing market are introducing wide range of products. This will help them maximize their sales with enhanced product portfolio.
For instance,
- In February, Danone S.A. launched a new brand named Follow Your Heart to expand its portfolio in plant-based products. This launch will increase the revenue of the company.
The Coco Cola Company, PepsiCo, are the dominating players in Europe nutritional beverages market. Others include For goodness shakes, Fairlife LLC, The Simply Good Foods Company, Unilever 2021, Huel Inc., Abbott Healthcare Pvt. Ltd, The Coca-Cola Company, and others.
The Coco Cola Company
The Coco Cola Company, is headquartered in Georgia and founded in 1988. The company focuses on developing, manufacturing, and marketing soft drinks. It has a wide range of product categories such as sparkling soft drinks, waters and hydration, tea and coffee, juices, dairy, and plant-based, among which the market focused categories are sparkling soft drinks, waters and hydration, tea and coffee, juices, dairy, and plant based.
- In March 2019, The Coca-Cola Company launched energy drink under the brand Coca-Cola, which targets young adults and branch out into different occasions. This has increased the customer base of the company.
The company has presence in Europe, North America, the Middle East and Asia-Pacific.
PepsiCo
PepsiCo is headquartered in New York, and was founded in 1965. The company focuses on production and supply of juices & soft drinks. It offers various product categories, such as global brands, beverages, and everyday nutrition, among which beverages is the market focused category.
- In April 2020, PepsiCo acquired Rockstar, an energy drink maker with whom it had a distribution agreement prior to the acquisition, for an upfront cash payment of approximately USD 3.85 billion and contingent consideration related to estimated future tax benefits associated with the acquisition of approximately USD 0.90 billion. This will help the company grow rapidly on international level.
The company has presence in Europe, Asia pacific, the Middle East and Africa, North America, and South America.
Nestlé
Nestlé is headquartered in Switzerland and was founded in 1866. The company focuses on production and supply of various food and beverages products. The company offers various product categories, such as powdered and liquid beverages, nutrition & health, pet care milk products, and infant nutrition, among which powdered & liquid beverages is the market focused category.
- In April 2021, Nestlé acquired core brands of The Bountiful Company for USD 5.75 billion. The company Bountiful is the pure-play leader in the highly attractive and growing global nutrition and supplement category. This acquisition will help the company grow rapidly at global level.
The company has presence in Europe, Asia pacific, Africa, Middle East, North America, and South America.
