Global Retail Analytics Market is forecasted to grow at 20.8% with factor such as increasing adoption of internet of things (IoT).
Retail analytics market has shown an exceptional penetration in countries such as China, U.S. and Germany. Increasing diffusion of big data in the retail sector is boosting the growth in developed countries. In developing countries, the increasing smartphone and internet penetration is creating opportunity for the retail analytics market.
Retail Analytics Market Scenario
According to Data Bridge Market Research, the market for retail analytics in Asia-Pacific region has the highest market share followed by Europe and North America. Market leader is Microsoft which accounts an estimated market share of approximately 10% to 20%, globally. The company has gained outstanding sales through their retail analytics products. For instance, in November 2018, Microsoft in collaboration with Nielsen launched new enterprise data solution to accelerate innovation in retail via Artificial Intelligence (AI)-driven data analytics. This partnership combined Nielsen advanced analytics and AI services built on Microsoft Azure. This has helped the company to enhance their presence in the market.
Trends Impacting the Market
Now the question is which other regions Microsoft, IBM Corporation, and SAP SE are targeting? Data Bridge Market Research has estimated a large growth in Asia-Pacific retail analytics market and the market leaders targeting India, Australia, and Japan, to be their next revenue pockets for 2021.
The retail analytics market is becoming more competitive every year with companies such Microsoft, IBM Corporation, and SAP SE as they are the market leaders for retail analytics market. The Data Bridge Market Research new reports highlight the major growth factors and opportunities in the retail analytics market.
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Retail Analytics Market Development
- In June 2020, Microsoft entered into partnership with SAS to further shape the future of analytics and AI. Under this partnership, the companies migrate SAS analytical products and industry solutions onto Microsoft Azure. Through this partnership, Microsoft and SAS will help retailers to accelerate growth and find new ways to drive innovation with a broad set of SAS Analytics offerings on Microsoft Azure. This has helped the company to better meet consumers demand and to grow in the market.
Scope of the Retail Analytics Market
Global retail analytics market is segmented on the basis of countries into the U.S., Canada and Mexico, Germany, France, Russia, U.K., Italy, Spain, Netherlands, Belgium, Switzerland, Turkey, and Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, UAE, Saudi Arabia, Israel, Egypt and Rest of Middle East & Africa.
- All country based analysis of retail analytics market is further analyzed based on further segmentation. On the basis of offering, retail analytics market has been segmented into software and services. On the basis of deployment model, retail analytics market has been segmented into cloud and on-premises. On the basis of organization size, retail analytics market has been segmented into large enterprises and small and medium sizes enterprises. On the basis of business functionality, retail analytics market has been segmented into sales and marketing, supply chain, finance, operations, procurement, and human resource. On the basis of application, retail analytics market has been segmented into customer management, merchandising analysis, performance analysis, pricing analysis, order and fulfilment management, yield analysis, inventory analysis, cluster planning and transportation management, and others.
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Key Pointers Covered in Retail Analytics Market Industry Trends and Forecast to 2028
- Market Size
- Market Standards and Changes
- Market Trials in Different Regions
- Market Requirements in Different Regions
- Market Shares in Different Regions
- Recent Developments for Market Competitors
- Recent Market Value for Different regions
- Sales Data for Market Competitors
- Market Key Vendors and Disruptors Study
Key Market Competitors Covered in the Report
- IBM Corporation
- Microsoft
- SAP SE
- Adobe
- Oracle
- Wipro Limited
- MicroStrategy Incorporated
- Fractal Analytics Inc.
- 1010Data
- RetailNext Inc.
- Retail Solutions Inc.
- HCL Technologies Limited
- TIBCO Software Inc.
- SAS Institute Inc.
- Alteryx Inc.
- Tableau Software LLC
- Teradata Corporation
- QlikTech International AB
- Flir Systems Inc.
- Happiest Minds
Above are the key players covered in the report, to know about more and exhaustive list of retail analytics companies’, contact us https://www.databridgemarketresearch.com/fr/toc/?dbmr=global-retail-analytics-market
Research Methodology: Global Retail Analytics Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Primary Respondents
- Demand Side: Software Providers, Service Providers, Retail Vendors, Retail Analytics Consultants
- Supply Side: Service Providers, Solution Providers, Marketing Managers, C-Level Executives, Market Intelligence, and Regulatory Affairs Managers among others.
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