Digital signage also referred to as dynamic signage, is an electronic display used for broadcasting advertising content, television programming, and other information. These signs utilize technologies such as LCD and LED. Dynamic signage is deployed in various settings, including private institutions, restaurants, retail outlets, and corporate environments. It is an effective medium for conveying messages, promoting products, and enhancing communication with the target audience in public and private spaces.
According to Data Bridge Market Research, the Light-Emitting Diode (LED) Digital Signage Market accounted for USD 35.92 billion in 2021 and is expected to reach USD 83.97 billion by 2029. The market is expected to grow with a CAGR of 11.20% in the forecast period of 2022 to 2029.
“Demand for the digitized promotion creates expansion”
The growth of the LED digital signage market is driven by the escalating demand for the digitized promotion of products and services to engage the target audience effectively. Businesses are increasingly adopting LED digital signage as a powerful advertising tool to capture attention in today's digital era. LED technology offers vibrant and eye-catching displays, allowing for dynamic content and real-time updates. This enables businesses to deliver impactful messages, enhance brand visibility, and drive customer engagement. The need for attention-grabbing digital promotion is a significant factor propelling the expansion of the LED digital signage market.
What restraints the growth of the light-emitting diode (LED) digital signage market?
“Trends of online advertising and broadcasting hampers the market”
The emerging trends of online advertising and broadcasting are hindering the growth of the LED digital signage market. With the increasing popularity of online platforms, businesses are shifting their focus towards digital advertising methods, which offer broader reach and targeting capabilities. This transition reduces the demand for physical LED digital signage as a promotional medium. Additionally, the rise of streaming services and online broadcasting limits the potential audience for LED signage. These trends pose challenges to the growth prospects of the LED digital signage market.
Segmentation: Light-Emitting Diode (LED) Digital Signage Market
The light-emitting diode (LED) digital signage market is segmented on the basis of type, component, location, content category, end-user, size, display technology, brightness, and application.
- On the basis of type, the light-emitting diode (LED) digital signage market has been segmented into video walls, video screen, digital poster, transparent LED screen, kiosks, and others.
- On the basis of component, the light-emitting diode (LED) digital signage market has been segmented into hardware, software, and service.
- On the basis of location, the light-emitting diode (LED) digital signage market has been segmented into in-store, and out-store.
- On the basis of content category, the light-emitting diode (LED) digital signage market has been segmented into news, weather, sports, health and wellness, vertically oriented content.
- On the basis of end user, the light-emitting diode (LED) digital signage market has been segmented into retail, hospitality, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education, transport.
- On the basis of size, the light-emitting diode (LED) digital signage market has been segmented into below 32 inches, 32 to 52 inches, more than 52 inches.
- On the basis of display technology, the light-emitting diode (LED) digital signage market has been segmented into 2-D display, 3-D display.
- On the basis of brightness, the light-emitting diode (LED) digital signage market has been segmented into indoor displays, outdoor displays, others.
- On the basis of application, the light-emitting diode (LED) digital signage market has been segmented into indoor application, outdoor application, and others.
Regional Insights: North America Dominates the Light-Emitting Diode (LED) Digital Signage Market
North America dominates the light-emitting diode (LED) digital signage market due to dedicated suppliers and increased demand for signage in the retail industry. These factors contribute to a favourable market environment for LED digital signage solutions.
Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due t0 the rise in awareness about the advantages of digital signage in the region is driving the growth of the LED digital signage market. As businesses recognize the benefits, digital signage solutions are increasingly adopted.
To know more about the study visit, https://www.databridgemarketresearch.com/fr/reports/global-led-digital-signage-market
Recent Developments
- LG launched LSAA LED signage series, one of the most advanced LED signage system in July’2020. This new series provides design, giant-screen performance, and cable-less block assembly design integration.
The Prominent Key Players Operating in the Light-Emitting Diode (LED) Digital Signage Market Include:
- Panasonic Corporation (Japan)
- LG Display Co., Ltd (South Korea)
- HannStar Display Corporation (Taiwan)
- AU Optronics Corp. (Taiwan)
- Chi Mei Corporation. (Taiwan)
- SAMSUNG (South Korea)
- SHARP CORPORATION (Japan)
- Schneider Electric (France)
- Siemens (Germany)
- Mitsubishi Electric Corporation (Japan)
- SONY INDIA. (India)
- FUJITSU (Japan)
- Chunghwa Picture Tubes, LTD. (Taiwan)
- Barco.(Belgium)
- BOE Technology Group Co., Ltd. (China)
- Innolux Corporation (Taiwan)
- Advantech Co., Ltd (Taiwan)
Above are the key players covered in the report, to know about more and exhaustive list of light-emitting diode (LED) digital signage market companies contact, https://www.databridgemarketresearch.com/fr/contact
Research Methodology: Global Light-Emitting Diode (LED) Digital Signage Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
