The global Agriculture Variable Rate Technology (VRT) market is witnessing substantial growth, driven by the increasing adoption of precision farming, advancements in GPS and sensor technology, and the rising need for efficient resource management. VRT enables farmers to optimize input applications such as fertilizers, pesticides, and water based on real-time field data, improving productivity while reducing costs and environmental impact. Government initiatives promoting sustainable agricultural practices, coupled with the growing integration of AI and IoT in farming, are further accelerating market expansion.
Global Agricultural Variable Rate Technology Market size was valued at USD 5.16 billion in 2024 and is projected to reach USD 13.79 billion by 2032, with a CAGR of 13.06% during the forecast period of 2025 to 2032.
To know more, visit https://www.databridgemarketresearch.com/fr/reports/global-agricultural-variable-rate-technology-market
Below are the Top Agriculture Variable Rate Technology Companies with a Significant Market Share:
|
Rank
|
Company
|
Overview
|
Product Portfolio
|
Sales Geographical Coverage
|
Developments
|
|
1.
|
KUBOTA Corporation
|
KUBOTA Corporation is a Japanese multinational company specializing in manufacturing agricultural machinery, construction equipment, and industrial engines. In the VRT sector, KUBOTA offers advanced precision farming solutions that enable farmers to optimize input usage, enhancing crop yields and reducing waste.
|
|
North America, South America, Middle East and Africa, Asia-Pacific, and Europe
|
In February 2024, Kubota Corporation, won the FIMA Technical Novelty Award 2024 in Spain for autonomous sprayer concept "KFAST," developed with Pulverizadores Fede. This accolade enhances Kubota's reputation for innovation in precision agriculture, boosting market credibility and advancing sustainable farming practices in Europe.
|
|
2.
|
Deere & Company
|
Deere & Company, commonly known as John Deere, is an American corporation renowned for its agricultural machinery. The company has been a leader in precision agriculture since the late 1990s, introducing automatic guidance equipment and yield monitors. John Deere's VRT offerings include advanced machinery and software solutions that facilitate site-specific crop management.
|
|
North America, Middle East and Africa, Asia-Pacific, and Europe
|
In October 2023, Deere & Company initiated partnerships with Delaval and Yara to advance digital precision agriculture tools aimed at enhancing sustainability in farming. Collaborating with Delaval, Deere is developing the Milk Sustainability Center, a digital system to monitor nutrient use efficiency on dairy farms. This initiative allows farmers to make data-driven decisions to improve sustainability.
|
|
3.
|
FRONTIER AGRICULTURE LTD
|
FRONTIER AGRICULTURE LTD provides agronomy services, crop production advice, and precision farming solutions. Their VRT services focus on delivering tailored recommendations for variable rate seeding and fertilization, utilizing field data and advanced analytics to support farmers in optimizing their operations.
|
|
Europe
|
In April 2022, FRONTIER AGRICULTURE LTD launched the new MySOYL mobile app from SOYL and offering expert talks on funding opportunities and sustainable farming. The app allows farmers to access field and crop data on-the-go and log farm features and performance metrics.
|
|
4.
|
Valmont Industries, Inc.
|
Valmont Industries, Inc. is an American company specializing in engineered products and services for infrastructure and agriculture. In the VRT market, Valmont offers precision irrigation solutions that apply water and nutrients variably across fields based on specific crop and soil requirements.
|
|
North America, South America, Middle East and Africa, Asia-Pacific, and Europe
|
In January 2023, VALMONT INDUSTRIES, INC. announced a supply agreement to provide mechanized irrigation equipment for agricultural projects in Africa. Utilizing Valley® Irrigation's technology, the project aims to improve food production efficiency and support national agriculture investments.
|
|
5.
|
Hexagon AB
|
In agriculture, Hexagon offers precision farming technologies, including VRT systems that enable farmers to apply inputs such as fertilizers and pesticides variably across fields. Their solutions integrate data from various sources to support informed decision-making and efficient farm management.
|
|
North America, South America, Middle East and Africa, Asia-Pacific, and Europe
|
In April 2023, Hexagon AB's Agriculture division launches the HxGN AgrOn Control Room | Mobile app, enabling real-time production monitoring via smartphones. The app offers personalized notifications for immediate issue resolution in the field. This launch meets the needs of agricultural managers for agility and mobility.
|
Conclusion
The global agriculture variable rate technology market is poised for continued expansion as precision farming becomes increasingly essential for maximizing yields and minimizing resource wastage. The integration of AI, IoT, and cloud-based analytics is expected to further enhance VRT applications, making data-driven farming more efficient. While cost and technological barriers persist, government support, increasing awareness, and advancements in user-friendly VRT solutions will likely drive adoption.
