U.S. Tomato Paste Market – Industry Trends and Forecast to 2030

U.S. Tomato Paste Market Analysis and Insights

The U.S. tomato paste market is expected to grow significantly in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 3.4% in the forecast period of 2023 to 2030 and is expected to reach USD 10,008.20 million by 2030. The increase in demand for tomato paste in various applications in different industries is expected to boost the market.

The availability of a wider range of products is driving the market's expansion. Additionally, the market is further influenced by the growing consumer shifts towards healthier eating practices. In addition to the expansions, R&D in the market has opened up more business potential for tomato paste manufacturers.

The U.S. tomato paste market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.

Market Definition

Tomatoes are a highly cultivated vegetable worldwide, and their derivatives are widely used in the food industry. Tomato paste is a concentrated condiment produced by removing the skin from the tomato and evaporating the resulting pulp to create a dense paste. This paste is commonly utilized as a key ingredient in the production of ketchup, soups, sauces, and other culinary creations, adding depth and flavor to various dishes. It may or may not contain added salt and must contain a minimum of 25 percent tomato solids to be considered as tomato paste. It is used to impart an intense tomato flavor to various dishes, such as pasta, soups and braised meat.

U.S. Tomato Paste Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers

• High Demand for Clean and Organic Label Food Products

Organic tomato paste is made from tomatoes that have been grown without the use of synthetic pesticides and fertilizers. As a result, it is free from harmful chemicals and pesticides, which makes it a healthier choice. One of the primary reasons for the growing demand for organic products among consumers is the perception that they are healthier, and the COVID-19 impact created more awareness regarding consuming healthy and clean food and beverages. Consumers are seeking healthier food options and are concerned about the potential risks of consuming synthetic pesticides, hormones, GMOs, and antibiotics. Additionally, they are looking to avoid highly-processed foods and artificial ingredients, which further drives the demand for organic products. Consumers are most likely to buy into claims like USDA-certified organic, Non-GMO certified, and Kosher and are willing to pay more for products that do not contain undesirable ingredients.

Thus, rising demand for organic and clean label products among the consumer due to health benefits and environmental concerns is expected to drive the market growth of organic tomato paste.

Opportunities

• Changing Food Habits In The Younger Generation

The changing lifestyles and busy schedules of consumers have greatly influenced their dietary habits, with a growing preference for convenience foods such as processed and ready-to-eat products, including tomato paste. Additionally, the increase in the number of the working population has led to a surge in purchasing food and beverage products that are quick and easy to prepare, requiring minimal effort, further increasing the opportunity for tomato paste growth in the market.

The rise in urbanization and income levels has led to an increased preference among consumers for processed, packaged, and ready-to-eat food items, leading to a surge in demand for tomato paste. This trend can be attributed to the growing willingness of individuals to pay for convenience in their food and beverage choices rather than preparing them. Furthermore, the increasing urbanization and migration of individuals for work or study have further contributed to the rising demand for tomato paste, which is readily available in stores.

For instance,

• In September 2022, according to an article by SIAL America, Millennials currently held a spending power of $2.5 trillion, increasing their expenditures annually. This demographic constitutes 30% of the overall retail consumer base, and their percentage is steadily growing. Food delivery services and easy, grab-and-go meals are becoming more popular as people have less time to sit down and eat. Consumers are becoming increasingly conscious of the ingredients in products, and they have developed a stronger sense of brand awareness with respect to quality
• In April 2020, the International Food Information Council (IFIC) conducted a survey that revealed that 85% of the American population reported making some changes to their eating or food preparation habits due to the COVID-19 pandemic. During the same year, IFIC conducted additional surveys that indicated that the perceived risk of COVID-19 transmission through food handling and preparation was ranked as the top food safety concern by a greater percentage of Americans (24%) compared to any other issue, including foodborne illnesses caused by bacteria (20%)

Thus, the gradually changing eating habits of consumers due to changing lifestyles and rising health awareness is expected to boost the market for tomato paste in the forecast period.

Restraints/Challenges

• Fluctuating Raw Material Prices

The sudden fluctuation of prices in tomato has made manufacturing companies plunge into a deep crisis, especially in the COVID-19 situation and recent economic crises and recessions. With the volatile prices of tomatoes, the production of many tomato based products also suffers. 

Tomato is cultivated under different climatic and environmental conditions. However, due to severe changes in weather conditions in the past year, there has been an increase in the prices of tomatoes. The fluctuation in the prices of tomatoes will result in an unsteady and restrained growth of the tomato paste market.

For instance,

• According to Selina Wamucii, the producer prices for tomatoes have fluctuated in the major production regions of the United States. The cost of one kilogram of tomatoes packed and prepared for shipment in Washington and New York is approximately USD 3.28. In 2016, 2017, 2018, and 2019, the cost of exporting tomatoes per tonne in the US was US$ 1,047.30, US$ 1,056.13, US$ 1,027.28, and US$ 1,030.08, respectively. In 2023, the wholesale price of tomato is estimated at the price range of around US$ 1.03 per kilogram
• In September 2022, According to a FreshPlaza article, since the start of 2022, tomato prices in the US have dropped 2% from $1.93 per pound to $1.89 per pound in August

Thus, such fluctuation in tomato prices will result in a disturbed supply chain, as it results in an increased cost of production and less profit margins. Thus, it is expected to disrupt the overall supply chain of the U.S. tomato paste market.

Post COVID-19 Impact on U.S. Tomato Paste Market

The uncertainty caused due to outbreak of the pandemic occurs by coronavirus disease (COVID-19) in the world has affected and changed the complete dynamics of North America industries leading to the pandemic and has had a negative impact on the growth of North America economics. The effects can be seen over the intensity and efficacy of containment efforts, behavioral changes (avoid purchasing and investing), shifts in spending patterns, containment efforts to the supply of disruptions, the after-effects of dramatic tightening in the market are observed, volatile commodity prices and on increasing debt burdens. Due to (COVID-19), all the countries have faced a multi-layered crisis comprising domestic economic disruptions, plummeting external demand, collapse in the prices, and collapse in supply and demand of the products.

Moreover, the high demand for tomato paste will drive the market's growth. Furthermore, the demand for tomato paste in the household and retail industry after the COVID-19 pandemic has increased. Additionally, consumers' interest in tomato paste for its health benefit and research development is expected to fuel the growth of the U.S. market

Recent Developments

• In November 2022, Green Thumb Grown Foods, the largest producer of organic canned tomatoes in the Western US, launched the Take Root Organics line of products available at major retailers throughout the country, offering consumers an affordable option to choose organic food products that are good for their health and the environment. The Take Root Organics line includes six different varieties, including Tomato Paste, which can be found in retail stores such as Kroger, Albertsons, and Food4Less
• In October 2020, Goya Foods, Inc. announced the expansion project worth $80 million for its manufacturing and distribution plant located in Texas. This expansion will include the acquisition of modern and advanced food processing equipment, which will enable the company to boost its production capacity twofold, ultimately catering to the growing demand for its products.

U.S. Tomato Paste Market Scope

The U.S. tomato paste market is segmented into six notable segments based on product type, brand category, packaging type, packaging size, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

BY PRODUCT TYPE

• Conventional Tomato Paste
• Organic Tomato Paste

On the basis of product type, the U.S. tomato paste market is segmented into conventional tomato paste and organic tomato paste.

BY BRAND CATEGORY

• Branded
• Private Labels

On the basis of brand category, the U.S. tomato paste market is segmented into branded and private labels.

BY PACKAGING TYPE

• Bottles
• Jars
• Pouches/Sachets
• Tins/Cans
•  Tubes
• Others

On the basis of packaging type, the U.S. tomato paste market is segmented into bottles, jars, pouches/sachets, tins/cans, tubes, and others.

BY PACKAGING SIZE

• Less Than 100 Grams
•  101-250 Grams
•  251-500 Grams
•  501-750 Grams
•  751-1000 Grams
•  More Than 1000 Grams

On the basis of packaging size, the U.S. tomato paste market is segmented into less than 100 grams, 101-250 grams, 251-500 grams, 501-750 grams, 751-1000 grams, and more than 1000 grams.

BY END USER

• Household/Retail
•  Food Service Sector
• Others

On the basis of end user, the U.S. tomato paste market is segmented into household/retail, food service sector, and others.

BY DISTRIBUTION CHANNEL

• Store Based
• Non-Store Based

On the basis of distribution channel, the U.S. tomato paste market is segmented into store based and non-store based.

U.S. Tomato Paste Market Regional Analysis/Insights

The U.S. tomato paste market are analyzed, and market size insights and trends are provided based on as referenced above.

The countries covered is the U.S.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and U.S. Tomato Paste Market Share Analysis

The U.S. tomato paste market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the U.S. tomato paste market.

Some of the prominent participants operating in the U.S. tomato paste market are Jovial Foods, Inc and bionaturae, General Mills Inc., PANOS brands, Neil Jones Food Company, Pacific Coast Producers, La Valle Foods USA, PORT ROYAL SALES, Del Monte Foods, Inc, Conagra Brands, Inc., Cento Fine Foods., Mutti S.p.A, DEI FRATELLI, Rao’s Specialty Foods, The Morning Star Company, Trader Joe’s, DeLallo, The Napoleon Co., Goya Foods, Inc., POMI USA INC., and Galil Brands among others.

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