U.S. Private Label Food and Beverages Market – Industry Trends and Forecast to 2029

Market Definition and Insights

Private label products are manufactured in a unit on a contract or third-party manufacturer and sold under a retailer’s brand name or through a licensing agreement. Often, the retailer specifies everything about the private label goods, including the ingredients, packaging, and label design. The merchant is also responsible for the cost of having the product manufactured and delivered to the store. Buying products from other companies with their brand names is not part of this plan.

U.S. private label food and beverages market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses that the market is growing with a CAGR of 5.4% in the forecast period of 2022 to 2029 and is expected to reach USD 143,186.66 million by 2029.

Private Label Food and Beverages Market Dynamics

Drivers

• Growing demand for convenience products

The rising demand for convenience products such as ready-to-eat meals, soups & sauces, seasoning & dressing, muesli& breakfast cereals, and others are increasing because of changed eating habits, lifestyles, and food preferences, especially among the young generation. The ready-to-eat food includes frozen pizza that requires almost no or little time to prepare. However, these convenience foods save time but have low nutritional value and are more expensive than traditional food.

• Rising penetration of supermarkets/hypermarkets

An increasing number of supermarkets is one of the major drivers for the private label food and beverages market. This has happened in response to several forces, many of them interconnected with rising incomes and urbanization. As the number of supermarkets increases, they tend to introduce private label food and beverages products to fulfill the food and beverages products demand in the market.

Opportunity

• Growing popularity of canned and frozen meat food

Changing lifestyle and busy schedule of individuals have surged the consumption trend towards the canned and frozen meat products. Further, the spread of COVID-19 across the world the demand for canned and frozen food increased as the consumers stockpiled their freezers with longer shelf items during the height of lockdowns.

Restraints/Challenges

• Dominance of multinational brand in the market

Consumers are vital to branded products. Well-established branded products in the market are likely to hamper the growth of private-label food and beverages products. The image of branded products plays a significant role in deciding what to pick for consumption. Major players have well-established networks of distribution and a strong product portfolio with certified quality check products compared to small private label food and beverages manufacturers. As revealed in the survey, people in the U.S., especially the millennium group, are reluctant to buy private label food and beverages because of trust and quality issues.

This U.S. private label food and beverages market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on U.S. private label food and beverages market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Post COVID-19 Impact on U.S. Private Label Food and Beverages Market

The COVID-19 pandemic has highly disrupted the supply chain of raw materials used to manufacture food and beverages products. The rising number of COVID-19 cases, especially in U.S. states, has created fear among consumers and as a result, people were reluctant to move out to buy products; during this time people are only considered about buying essential food and beverages products.

Recent Developments

• In September 2019, Kroger launched a plant-based offshoot of its Simple Truth private brand line, including meatless burgers to plant-based cookie dough. The product launch helped the company expand its private label brand in plant-based categories.
• In April 2021, Amazon.com, Inc. launched a new private label for food products under 'Aplenty'. The product's launch expanded its product portfolio in the private label food segment.

U.S. Private Label Food and Beverages Market Scope

U.S. private label food and beverages market is segmented into category, product and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Category

• Inorganic
• Organic

Based on category, the U.S. private label food and beverages market is segmented into inorganic and organic.

Product

• Private Label Food
• Private Label Beverages

Based on product, the U.S. private label food and beverages market is segmented into private label food and private label beverages.

Distribution Channel

• Store-based Retailing
• Non-Store based Retailing

Based on distribution channel, the U.S. private label food and beverages market is segmented into store-based retailing and non-store based retailing.

Competitive Landscape and U.S. Private Label Food and Beverages Market Share Analysis

U.S. private label food and beverages market competitive landscape provides details by the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, U.S. presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major players operating in the U.S. private label food and beverages market are Loblaws Inc., Sobey Inc., Metro Richelieu Inc, Walmart, Costco Wholesale Corporation, Amazon.com, Inc. and other.

Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, U.S. Vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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