Mercado de comercio electrónico de cuidado de mascotas (equinos) en América del Norte: tendencias de la industria y pronóstico hasta 2028

Análisis y perspectivas del mercado: mercado de comercio electrónico para el cuidado de mascotas (equinos) en América del Norte

Se espera que el mercado de comercio electrónico de cuidado de mascotas (equinos) de América del Norte gane crecimiento de mercado en el período de pronóstico de 2021 a 2028. Data Bridge Market Research analiza que el mercado está creciendo con una CAGR del 15,41% en el período de pronóstico de 2021 a 2028 y se espera que alcance los USD 1.442,72 millones para 2028. Los factores que impulsan el crecimiento del mercado de comercio electrónico de cuidado de mascotas (equinos) son la accesibilidad y las opciones para elegir entre una variedad de productos a través de Internet en varias plataformas, la creciente penetración de Internet y el aumento del uso de teléfonos inteligentes , la auge de la industria del comercio electrónico que impulsa el crecimiento del mercado, la creciente adopción de mascotas (equinos) en toda la región, la creciente prevalencia de enfermedades zoonóticas, el aumento en el uso de ingredientes proteicos alternativos en alimentos para mascotas.

El aumento de los gastos en atención sanitaria de los animales, el aumento de las asociaciones y acuerdos de adquisición por parte de los actores clave, un número cada vez mayor de lanzamientos de nuevos productos y la creciente demanda de alimentos personalizados para mascotas por parte de los propietarios de mascotas pueden brindar oportunidades de crecimiento en el mercado. Si bien los desafíos asociados con el valor de marca, el aumento de la adulteración en los productos alimenticios para mascotas (equinos), la interrupción en la cadena de suministro y el comercio debido al COVID-19 plantean desafíos para el crecimiento del mercado.

Muchas empresas están tomando decisiones estratégicas, como la expansión y adquisición de empresas, para mejorar sus negocios; por lo tanto, el mercado de comercio electrónico de cuidado de mascotas (equinos) está proliferando. Los animales equinos, como los caballos, se consideran animales deportivos, animales de compañía y los burros, animales de trabajo, ya que brindan empleo e ingresos en muchos países desarrollados y en desarrollo. Según la Asociación Empresarial Equina (EBA), Estados Unidos, seguido del Reino Unido, es la industria equina más grande del mundo. Además, alrededor de 7 millones de estadounidenses participan directamente en la industria equina y más de 2 millones son propietarios de caballos.

El informe de mercado de comercio electrónico para el cuidado de mascotas (equinos) proporciona detalles de la participación de mercado, nuevos desarrollos y análisis de la cartera de productos, el impacto de los actores del mercado nacional y localizado, analiza las oportunidades en términos de bolsillos de ingresos emergentes, cambios en las regulaciones del mercado, aprobaciones de productos, decisiones estratégicas, lanzamientos de productos, expansiones geográficas e innovaciones tecnológicas en el mercado. Para comprender el análisis y el escenario del mercado de comercio electrónico para el cuidado de mascotas (equinos), comuníquese con Data Bridge Market Research para obtener un informe de analista; nuestro equipo lo ayudará a crear una solución de impacto en los ingresos para lograr su objetivo deseado.

Alcance y tamaño del mercado del comercio electrónico de cuidado de mascotas (equinos)

The North America pet (equine) care e-commerce market is segmented on the based on type and equine type. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of type, the pet (equine) care e-commerce market is segmented into Pet Food & Treats, Pet Medications, Pet Grooming. Pet medications segment was estimated to be the most dominating segment due high costs associated with pet (equine) medicines used in routine vet visits and surgical procedures as well as the high penetration of nutritional supplements in the region.
• On the basis of equine type, the pet (equine) care e-commerce market is segmented into horses/ponies, donkeys, mules/hinnies, and others. In 2021, the horses/ponies segment is expected to dominate the pet (equine) care e-commerce market due to the growing adoption of horses across the region.
• On the basis of geography, the pet (equine) care e-commerce market is segmented into the US, Canada, and Mexico. In 2021, The US is expected to dominate the North America pet (equine) care e-commerce market due to better welfare schemes for equine care.

Pet (equine) care e-commerce market Country Level Analysis

The North America pet (equine) care e-commerce market is analysed and market size information is provided by the country, on type and product type.

The countries covered in the pet (equine) care e-commerce market report are the U.S., Canada, and Mexico.

U.S. is dominating the North America pet (equine) care e-commerce market. U.S. is the largest pet care market globally and has the biggest equine population in North America, resulting in value share of the country. The market in U.S. is becoming increasingly competitive, resulting in launch of various new products including nutritional supplements and horse feed.  iMexico is booming as it is an untapped market for equine products sold on online platform. Canada has rich 250 year old horse racing culture which has resulted in excessive demand for horse supplements, leading to high market growth.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Accessibility and Options to Choose from a Variety of products Over the Internet on Various Platforms

The online sales channel for pet (equine) food products is growing rapidly over other sales channels and is also expected to create further growth in the future. This sales channel is increasingly targeting the millennial generation because the internet offers various advantages to pet owners, such as the convenience of choosing products from a variety of other products and also offers customized products.

The North America pet (equine) care e-commerce market also provides you with detailed market analysis for every country growth in particular market. Additionally, it provides the detail information regarding the market players’ strategy and their geographical presence. The data is available for historic period 2010 to 2019.

Competitive Landscape and Pet (equine) care e-commerce market Share Analysis

North America Pet (equine) care e-commerce market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the company’s focus related to pet (equine) care e-commerce market.

The major companies which are dealing in the pet (equine) care e-commerce market are Mars, Incorporated, Zoetis, ADM Animal Nutrition, Cargill, Incorporated, Central Garden & Pet Company, Purina Animal Nutrition LLC, Hi-Pro Feeds, RunningHorseFeed, Havens Horsefeed, Hallway Feeds, ROYAL HORSE, STAR MILLING CO, Countryside Feed, LLC, The Pure Feed Company Ltd, and Excel Equine Feeds among others domestic players. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Many contract and agreement are also initiated by the companies’ worldwide which are also accelerating the pet (equine) care e-commerce market. The high nutrient content in the plant-based proteins is increasing the usage of plant-based proteins in the pet food segment and thus, boosting the growth of plant-based proteins in the segment. Moreover, the use of plant-based proteins also reduces the risk of zoonotic disease among animals.

For instance,

• In July 2021, Purina and Natures Crops have a partnership to develop plant-based equine supplements
• In April 2019, Ingredion Incorporated launched two high-functioning, plant-based ingredients for pet food, which include Vitessence Pulse 1550 pea protein concentrate and Purity P 1304 pea starch for the U.S. and Canada. This product launch has expanded the company's product portfolio and increases its revenue

La colaboración, el lanzamiento de productos, la expansión comercial, los premios y reconocimientos, las empresas conjuntas y otras estrategias de los actores del mercado están mejorando la presencia de la empresa en el mercado de comercio electrónico de cuidado de mascotas (equinos), lo que también brinda beneficios para el crecimiento de las ganancias de la organización.

SKU-65817