North America Mango Market – Industry Trends and Forecast to 2030

North America Mango Market Analysis and Size

The situation in the worldwide mango market is now pretty tranquil. Although supply is low, demand is high in many nations. As a result, most dealers regard the market as having "low but reasonable prices." In addition to Brazil, Peru is already entering the market in full force, and Mexico will follow suit soon, potentially putting market pricing under pressure. East Asia is experiencing a similar predicament as more mangoes from Southeast Asia enter the market. Worldwide, logistics continue to be a challenge, particularly in the case of aviation transportation, which has been severely hampered by the coronavirus.

Some of the factors which are driving the market growth are the increasing application of mango in various confectionary items across the globe is anticipated to support the growth of the North America mango market. Owing to the rich flavor and texture of mango fruit, it is used in various products such as jams, jellies, flavored chocolates, biscuits, cakes, fudges, frostings, cream rolls, candies etc. However, with different climate zones and short harvest periods, there is not one single country or mango variety that can offer a long supply season is expected to hamper the growth of the market.

Data Bridge Market Research analyses that the mango market in North America is expected to reach a value of USD 7,466.27 million by 2030, at a CAGR of 5.2% during the forecast period. “Alphonso" accounts for the most demanded varietal segment in the mango market due to its sweet taste and longer shelf life of it. The mango market report also covers all the parameters that affect the market covered in this research study have been accounted for and, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Market Definition

Mango (Mangifera indica), a member of the anacardiaceous family, is one of the most significant and commonly produced tropical fruits. The mango tree is native to southern Asia, particularly Myanmar and India Assam state, and various cultivators have been developed. Mangos are high in vitamins A, C, and D.

North America Mango Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of these are discussed in detail below:

Drivers

• High demand for mango puree owing to growing awareness regarding the use of organic products

Mango puree, which is often called mango pulp, is a smooth and thick product that is processed in such a way that the insoluble fibrous parts of the ripe mangoes are broken up. It retains all of the fruit juice and a huge portion of the fibrous matter naturally, which is found naturally in the raw fruit. Organic mango puree is in higher demand by consumers due to growing awareness regarding the usage of organic products. Mango puree is mostly used to make juices, nectars, drinks, jams, fruit cheese and various other kinds of beverages. It is also used in puddings, bakery fillings, fruit meals for children and flavors for the food industry, and also to make ice creams, yogurt, and confectionery items.

• Increasing application of mango in confectionary items

The increasing application of mango in various confectionary items across the globe is anticipated to support the growth of the North America mango market. Owing to the rich flavor and texture of mango fruit, it is used in various products such as jams, jellies, flavored chocolates, biscuits, cakes, fudges, frostings, cream rolls, and candies etc. which are consumed in large quantities across the globe.

Opportunity

• Increase in a government initiative to create awareness regarding healthy eating habits

Mangoes offer plenty of health benefits as they contain a bunch of vitamin C, which is an immune-boosting antioxidant that helps fight cancer and other diseases and complications. Mangoes help keep eyes and skin looking healthy as they contain vitamin A as well as keep the digestive system in good health by providing plenty of fiber. Moreover, mangoes contain potassium, which helps to regulate blood pressure. After looking after these benefits, various governments have taken many initiatives to create awareness among consumers for healthy eating habits, which is expected to create a host of opportunities for the North America mango market.

Restraint/Challenge

• Seasonal cultivation of mangoes

Seasonal mango farming or cultivation is expected to be a major stumbling block to the mango industry’s growth. Mangoes grow best in tropical climates, such as those found in Asia and the Pacific regions. Mango planting is usually done in the month of July-August in rain fed areas and during February-March in irrigated areas. Mango can be grown under both tropical and sub-tropical climates from sea level to 1400 m altitude, provided there is no high humidity, rain or frost during the flowering period. Places with good rainfall and dry summer are ideal for mango cultivation. It is better to avoid areas with winds and cyclones, which may cause flower and fruit shedding and breaking of branches.

• Presence of other fruits and substitute products, such as orange juice and puree

Mangoes are the increasingly available year in grocery stores across the globe, but there are some alternatives that are also useful for people who are allergic to mango that is easily available in the market.

Peaches have their own distinctive flavor and perfume, but in terms of color and texture, they are the best fruit to pinch hit for mango in both raw and cooked form. Consumers use ripe peaches instead of mango in just about any recipe, from fruit salsas and fruit salad to baked goods and smoothies. Papaya is sweet and has a mild melon-like perfume. It makes a good substitute for mango in any dish where a tropical note is needed, such as fruit salads, sangria and fruit punch and other mixed fruit dishes.

Post COVID-19 Impact on North America Mango Market

COVID-19 created a major impact on the mango market as almost every country has opted for the shutdown of every production facility except the ones dealing in producing essential goods. The government has taken some strict actions, such as the shutdown of production and sale of non-essential goods, blocked international trade, and many more to prevent the spread of COVID-19. The only business which is dealing with this pandemic situation is the essential services that are allowed to open and run the processes.

The growth of the North America mango market is increasing as the high demand for mango puree owing to growing awareness regarding the use of organic products has increased the demand for various types of mango products in the region, such as in the food and beverage industry. Hence, a rise in demand for an increase in the import of mangoes by the U.S. is expected to drive market growth in the coming years. However, there is very little commercial and large-scale production of mangoes in countries like Canada and the U.S., which can act as a restraining factor for the overall market growth across the region. The shutdown of importing facilities during the pandemic situation has had a significant impact on the market.

Producers and importers are making various strategic decisions to bounce back post-COVID-19. The players are conducting multiple research and development activities to improve the technology and quality of mangos involved in the mango market. With this, the companies will bring advanced and accurate controllers to the market.

Recent Developments

• In July, Dole Plc completed its merger with a European firm in order to form the world’s largest fresh produce company. It helped the company to expand its revenue and presence across the globe.
• In June, JPK Farming farmland owned by Pinata Farms won an award for growing the largest number of honey gold mangoes.

North America Mango Market Scope

The North America mango market is segmented on the basis of variety, packaging size, distribution channel, and application. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Variety

• Alphonso
• Kesar
• Totapuri
• Langra
• Dashehari
• Banganpali
• Neelum
• Chausa
• Others

On the basis of variety, the North America mango market is segmented into Alphonso, Kesar, Totapuri, Langra, Dashehari, Banganpali, Neelum, Chausa, and others.

Packaging Size

• More than 8kg
• 4kg to 8kg
• Less than 4kg

On the basis of packaging size, the North America mango market has been segmented into more than 8 kg, 4kg to 8kg, and less than 4kg.

Distribution Channel

• Offline
• Online

On the basis of distribution channel, the North America mango market has been segmented into offline and online.

Application

• B2B
• B2C

On the basis of application, the North America mango market has been segmented into B2B and B2C.

North America Mango Market Regional Analysis/Insights

The North America mango market is analyzed, and market size insights and trends are provided by country, variety, packaging size, distribution channel, and application, as referenced above.

The countries covered in the North America mango market report are U.S., Canada and Mexico.

In the North America region, the U.S. is anticipated to dominate the North America mango market owing to the driving growth of food processing industries across the country. The number of mango varieties that are present in the U.S. is honey, Francis, Haiden, Keitt, Kent, and Tommy Atkins. These varieties are found to be the most commonly available varieties in the U.S. market.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and North America Mango Market Share Analysis

The mango market competitive landscape provides details of the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company’s focus on the mango market.

Some of the major players operating in the North America mango market are Dole Plc, Coast Citrus, Freshmax Group, Delina Inc., New Limeco LLC, Verde Fruits Company LLC, Tropical Green Co., Ltd., Premier Fresh Australia, and All Seasons Fresh Produce, among others.

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